About this course
Digital media has transformed the way we make and consume news, entertainment and communication. On this UK master's course in global media management you’ll learn how to analyse this fast-changing landscape - and influence its development. You’ll explore critical concepts through in-depth research and practical projects, preparing you for success in the global creative and communications industries.
Discover the social, cultural, political and technological impact of the changes brought about by digital media.
On this MA course you'll develop in-depth understanding of how people engage with the world through the internet, social networks, press and mobile media.
Real-life case studies will help you examine organisations’ communications strategies, learning how ideas are developed and how users respond to them.
You’ll also learn the skills to become an expert digital media practitioner yourself, covering topics from gamification to citizen journalism.
The course is taught in an art-school environment, so you'll be using industry-standard software, cameras and video equipment.
Highlights of the course include:
- opportunities to develop your own media campaign
- a research project and critical paper on a topic of your choice
- world-class researchers with expertise in the creative industries
- behind-the-scenes visits and field trips
With a strong emphasis on employability, the course will help you to develop your professional profile in preparation for a role in the creative and communications industries, or for further study at PhD level.
Your course leaders are Dr Miha Brebenel and Dr Megen de Bruin-Molé, Lecturers in Digital Media Culture and Practice. The course teaching team has published on a wide variety of topics including moving images, media and technology, creative industries labour and policy, media festivals, recombinant and appropriative media, and participatory cultures.
This course is based at Winchester.
This qualification is awarded by the University of Southampton.
Download the Course Description Document
The Course Description Document details your course overview, your course structure and how your course is taught and assessed.
Changes due to COVID-19
Although the COVID-19 situation is improving, any future restrictions could mean we might have to change the way parts of our teaching and learning take place in 2022 to 2023. This means that some of the information on this course page may be subject to change.
Find out more on our COVID advice page.
You’ll need a 2:1 degree in:
- political science
- social sciences
- media studies
Find the equivalent international qualifications for your country.
English language requirements
If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:
IELTS score requirements
- overall score
We accept other English language tests. Find out which English language tests we accept.
Recognition of professional experience
If you don't have the exact entry requirements, but you have significant work experience in this sector we’ll assess your relevant professional experience, your subject knowledge and your aptitude for learning.
Your application will be considered on individual merit and you may be asked to attend an interview.
Got a question?
Please contact us if you're not sure you have the right experience or qualifications to get onto this course.
Tel: +44(0)23 8059 5000
Your studies run for a full 12 months.
In the first 8 months (semesters 1 and 2) you'll focus on the taught part of your course.
During semester 2 you’ll prepare a research proposal for your final project and decide on the best research methodologies.
For the last 4 months, over the summer holiday period, you’ll work independently on your final project. You’ll have one-to-one meetings with your supervisor during this time to discuss your progress.
Want more detail? See all the modules in the course.
For entry in Academic Year 2022-23
Year 1 modules
You must study the following modules:
Critical Media Practice
This module will introduce you to the creative practices, technical skills and conceptual frameworks required to produce critical media projects in a range of media (for example, video, photography, web) in a digital environment. It will explore the ways ...
Final Project (Global Media Management)
The aim of this module is to promote a concerted period of independent study alongside tutor and peer discussion and feedback. The module aims to bring together and utilise your learning and skills development in the previous modules. Through these module...
Global Media 1: Ideas and Debates
This module will introduce you to some of the core concepts and ideas in the broad context of Global Media Management. We will explore contemporary issues and debates around the role of the media in a globalised world and encourage you to develop critical...
Global Media 2: Industries and Technologies
At the heart of Global Media Management at Winchester School of Art is the critical and applied exploration of ways of communicating. The importance of carefully crafted media communications is clear across a wide range of aspects of society in different ...
Professional and Academic Skills 1
This module is one of the compulsory modules taken by all students in the creative management programmes at WSA. While the learning outcomes are the same across programmes, the content will be delivered with reference to your subject specialism and your...
Professional and Academic Skills 2
This module is one of the compulsory modules on your programme that provide you with a deeper engagement with the academic and professional skills to support the preparation of your Final Project work. The module encourages you to engage directly with...
You must also choose from the following modules:
Creative Thinking and Problem Solving
The module been designed for the purpose of promoting and developing creative thinking and problem solving (CTPS) skills and addresses the need for individuals and teams who can ‘think outside the box’, and apply fresh thinking to practical, ‘real world’ ...
Digital Cultures is an elective module covering a broad range of topics relating to the encounter with digital environments, audiovisual content and the aesthetics and politics of media technologies in historical and contemporary contexts. This module int...
The module enables you to recognise entrepreneurial traits and behaviours and apply elements of these to the real world. With a strong orientation towards the future, realised through forecasting in both finance and marketing, the module will provide ...
The consideration of what publishing actual means today remains a relevant question for any creative practitioner. Over the past few years we have seen a huge rise in self-publishing, print on-demand services, tweeting and social media, from post-digital ...
Exploring the Visual Language of Display
The module provides thematic examples of the theories and practices of visual presentation and display explored through interdisciplinary and critical contexts appropriate to the MA pathways. It offers a number of critical “tools”, enhanced through refere...
The module seeks to advance your knowledge on key issues of globalization and changes to marketing approaches that have taken place due to internationalisation.. The module situates the concepts and terminology of global marketing in a range of different ...
Sustainability in Business and Design
This module addresses critical perspectives in relation to sustainability and its impact in art, design and the creative industries. The module seeks to inform your thinking in relation to sustainability issues, be they environmental, social or economic, ...
We live in a world that is saturated by images, from the far reaches of space to the sub-atomic level and just about everything in between. Images seem to have a special power in our lives, playing a part in the constructions of who and what we are and t...
Learning and assessment
Learning methods include:
- lectures, seminars and tutorials
- digital media workshops
- online learning groups
- facilitated discussions
- guest lectures
- field trips
We'll assess you through:
- a portfolio
- a research proposal
- a final project
You'll present your research project in a critical paper, designed to demonstrate your research skills and depth of knowledge. Previous topics include:
- entrepreneurial use of YouTube by vloggers
- the format and audience interaction of a political satire TV show
- the impact of new technologies on the music industry
- the use of gamification (applying elements of game-playing) and location-aware media by a top sportswear brand
- the use of clickbait (a form of false advertising) in online news media
The project is a chance for you to take an in-depth look at an aspect of global media management that particularly interests you or will help you with your career plans.
We'll assign you a personal academic tutor, and you'll have access to a senior tutor.
After graduating from this master’s course you’ll be qualified to move into a range of careers in the media and communications industry. Potential roles include:
- digital strategist
- content strategist
- social media manager
- media planner
- advertising account executive
- brand manager
- digital marketing executive
Our graduates have gone on to work for employers including Nanjing University Press and digital agency Wunderman.
Many have also chosen to continue their research at PhD level.
You’ll have opportunities to network with industry professionals throughout the course.
Careers services at Southampton
We're a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers and Employability Service will support you throughout your time as a student and for up to 5 years after graduation. This support includes:
- work experience schemes
- CV/resume and interview skills workshops
- networking events
- careers fairs attended by top employers
- a wealth of volunteering opportunities
- study abroad and summer school opportunities
We have a thriving entrepreneurship culture. You'll be able to take advantage of:
- our dedicated start-up incubator, Futureworlds
- a wide variety of enterprise events run throughout the year
- our partnership in the world’s number 1 business incubator, SETsquared
Fees, costs and funding
Fees for a year's study:
- UK students pay £9,250.
- EU and international students pay £24,244.
What your fees pay for
Your tuition fee covers the full cost of tuition and any exams.
Find out how to pay your tuition fees.
Accommodation and living costs, such as travel and food, are not included in your tuition fees. Explore:
10% alumni discount
If you’re a graduate of the University of Southampton you get a 10% discount on your postgraduate tuition fees.
Postgraduate Master’s Loans (UK nationals only)
This can help with course fees and living costs while you study a postgraduate master's course. Find out if you're eligible.
Winchester School of Art Postgraduate Global Talent Scholarship
Twenty scholarships of £5,000 each are available to international students joining our postgraduate master’s courses at the Winchester School of Art in September 2023.
Find out more about the Winchester School of Art PGT Global Talent Scholarship, including eligibility, deadlines and how to apply.
Southampton Arts and Humanities Deans Global Talent Scholarship
Ten scholarships of £10,000 each are available to international students studying for an undergraduate degree or a postgraduate master’s degree in Arts and Humanities.
Find out more about the Southampton Arts and Humanities Deans Global Talent Scholarship, including eligibility, deadlines and how to apply.
Other postgraduate funding options
A variety of additional funding options may be available to help you pay for your master’s study. Both from the University and other organisations.
Funding for EU and international students
Find out about funding you could get as an international student.
How to apply
- Use the 'apply for this course' button on this page to take you to our online application form.
- Search for the course you want to apply for.
- Complete the application form and upload any supporting documents.
- Submit your application.
The deadline for applying for your course for the 2023 year of entry depends on where you’re domiciled (where your permanent home is and where you have the closest ties).
This is because:
- students from different countries tend to apply at different times of year
- we want a diverse and balanced mix of international students with exceptional academic ability
|Place of domicile||Deadline|
|China||7 December 2022 (closed)|
|Anywhere else (except the UK)||17 February 2023 (closed)|
|The UK (and others eligible for home fees)||7 July 2023|
We must receive new applications by 12pm GMT.
Applications for 2023 are now closed to those domiciled in China. The deadline for applicants domiciled in other countries may still move to:
- an earlier date if we have already received enough applications before the deadline
- a later date if there are still places available on the deadline
We receive many high-quality applications, so places for many of our courses are very competitive.
Application assessment fee
We’ll ask you to pay a £50 application assessment fee if you’re applying for a postgraduate taught course.
This is an extra one-off charge which is separate to your tuition fees and is payable per application. It covers the work and time it takes us to assess your application. You’ll be prompted to pay when you submit your application which won’t progress until you've paid.
If you're a current or former University of Southampton student, or if you’re applying for certain scholarships, you will not need to pay the fee. PGCE applications through GOV.UK and Master of Research (MRes) degree applications are also exempt. Find out if you’re exempt on our terms and conditions page.
When you apply you’ll need to submit a personal statement explaining why you want to take the course.
You’ll need to include information about:
- your knowledge of the subject area
- why you want to study a postgraduate qualification in this course
- how you intend to use your qualification
Please include the required paperwork showing your first degree and your IELTS English language test score (if you are a non-native English speaker) with your application. Without these, your application may be delayed.
What happens after you apply
You'll be able to track your application through our online Applicant Record System.
We'll assess your application on the strength of your:
- academic achievements
- relevant professional experience
- personal statement
- academic references
We will aim to send you a decision 6-8 weeks after you have submitted your application.
If we offer you a place, you will need to accept the offer within 30 working days. If you do not meet this deadline, we will offer your place to another applicant.
Unfortunately, due to the volume of applications we receive, we may not be able to give you specific feedback on your application if you are unsuccessful.
Equality and diversity
We treat and select everyone in line with our Equality and Diversity Statement.
Got a question?
Please contact us if you're not sure you have the right experience or qualifications to get onto this course.
Tel: +44(0)23 8059 5000
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