As maritime archaeology becomes an increasingly mainstream part of the discipline of archaeology, public awareness of the importance of protecting, managing and disseminating maritime cultural heritage assumes a heightened importance. At the same time, climate change and the ever-increasing exploitation of the seas and oceans around our coasts dictate that maritime heritage, either in the terrestrial, coastal or marine zone, is facing more threats than ever before. This module explores the range of threats that currently face maritime cultural heritage assets and ways in which maritime heritage is, or could be, protected through statutory legislation and is managed on a day to day basis in a range of national contexts, both within the UK and abroad. Additionally, the module also addresses the way that maritime cultural heritage is presented to the public and the manner in which the public can be encouraged to engage with it. Museums, education, outreach and capacity building are highlighted as key ways in which maritime cultural heritage can be protected, managed and presented for the 21st century. You will be exposed to a number of experts in the field who currently work at the forefront of maritime heritage management in the UK and abroad.
The UK is a world leader in many areas of maritime business services, education and research and provides many of the essential services that keep world shipping in operation. While no longer a major centre for large scale commercial shipbuilding, the UK is home to significant technical and design expertise, as well as smaller scale boatbuilding and component supply. The maritime industries (shipping, ports and business services) are estimated to contribute at least £8.5 billion a year to the UK economy. This module looks at operations and risk management in maritime industries. Beginning with an insight into the economics of the shipping industry, the module goes onto consider shipping transportation and supply, operational planning and risk management, the co-ordination of the supply chain and the impact of shipping on the environment. Designed specifically as part of the MBA with Maritime Pathway, the module is designed to support learners who are looking to move into the shipping industry to get a better insight of how the sector works. It is also well suited to learners from the maritime industry who wish to progress in managerial and leadership roles, including those who may be transitioning from sea-based occupations to shore-based careers. The module utilises a combination of lectures and case-studies to embed the learning around the various topic. The case study is important is a critical part of the learning as it allows learners to bring content and skills learnt on the other parts of the MBA programme to bear on the issues of maritime operations and risk. Similarly, the case-study also allows learners to bring any relevant work experience to bear on the problems raised by the case study.
This module introduces the theoretical and practical design of maritime robotics systems such as autonomous underwater and surface vehicles (AUVs, ASVs). Students will be introduced to the theoretical principles underlying their design including aspects of guidance, navigation and control, modelling and simulation. The module aims to provide the students with the skills required to design, build and deploy simple robotic systems.
In view of the Engineering Council’s support for the development of engineering degrees that will equip students to become professional engineers, the module follows the European Network for Engineering Accreditation guidelines to contribute to graduate awareness of the wider multidisciplinary context of engineering. The module introduces, develops and examines an emerging engineer’s capability of becoming a responsible engineer – to human life, marine structures and the maritime environment, and highlights the importance of non-technical – societal, health and safety, environmental, economic and industrial - constraints and their implications for engineering practice. This is achieved through a greater understanding of the actors in the design, construction, operation and end-of-life of an engineered artefact and the legal, ethical and regulatory frameworks in which they operate. The module engages a deep learning methodology in systematic risk assessment from the perception of risk to the quantification and mitigation of risk. From an engineering perspective this involves an understanding of the subjectivity associated with determining hazards and the stochastic nature of engineering components where tools are provided to deal with these issues. Further, fundamental concepts of law are reintroduced, building on previous undergraduate understanding of the law, to demonstrate how the law applies in the context of ships and shipbuilding. Unfamiliar ways of looking at the design and operation of engineered systems, within their legal, ethical and regulatory context, are explored and used in a practical sense through group projects. These projects are disseminated to and assessed by their peers in a manner that will be increasingly more familiar during their professional lives.
The module will cover some of the most important marketing analytic techniques that you will face as a data analyst, exploring ways to create dynamic synthetic visuals that communicate your analysis to various audiences.
In this module you will learn about the different marketing communications tools available to marketers, including how they may be integrated with digital communications and the psychology behind them. You will also learn about the essence of creative approaches, about managing marketing communications and media planning, and about the importance of measuring marketing communications.
Specifically, you will learn about advertising, PR, sponsorship, direct marketing and emerging communication techniques including the use of digital media. You will also learn about the importance of measuring marketing communications, about the creative process and about the integration of communication campaigns, and about the relationship between communications and branding. You will develop your understanding of the marketing communications campaign process, including different agency roles and the ways that communication solves business problems. Finally you will consider critiques of marketing communication and issues of ethics and social responsibility.
This module focuses on in-depth and advanced statistical tools for analysing big data. The module uses real raw data (as well as big data) that require knowledge of data pre-processing prior to systematic data analysis. This includes using suitable analytical statistical tools (e.g. R, SAS, etc.). The module will focus on how different advanced statistical techniques could be used in the marketing analytics area.
The focus of this module is on the effectiveness of marketing in the context of today’s rapidly changing digital business environment. Marketing in the Digital Age offers an evolutionary, ‘digital’ perspective, beginning with its origins in customer relationship management, followed the continuing impact of web technologies, to the application of state-of-the-art digital technologies to analyse active, real-time, consumer decision making. In doing this, it considers the implications for more traditional marketing concepts in the digital age, as the Marketing landscape evolves. This module is not available to Students taking Modules: MANG1023 Strategic Marketing Decisions or MANG2039 Strategic Marketing Decisions.
The focus of Marketing in the Digital Age is on the evolution of marketing in the context of today’s rapidly changing digital business environment. It examines how digital technologies have combined with advanced practitioner thinking to challenge and change the face of contemporary marketing theory and practice. The course specifically draws upon real cases and examples and is designed to give students a practical appreciation of cutting-edge practice.
The Marketing Practice-based Project provides an opportunity to undertake a sustained piece of individually developed project applied to a real-life marketing situation or problem which involves an extended, independent investigation. This module focuses on offering to students the possibility to critically analyse environments and situations with interest for marketing strategies, evaluating actual contexts, integrating them in theoretical frameworks, and proposing possible new practical approaches. The Marketing Practice-based Project is testing for creative methods of synthesis, structuring and communication of your investigation, which demonstrates a Masters level understanding of the particular topic.
