Research
Research interests
- Inclusive design for ageing
- Product and service design
- Design for healthy ageing
- Retail service design
Current research
Her research has been concentrated on promoting business performance through developing design and brand strategies, understanding customers and users, supporting design collaboration, and improving innovation in product design. In recent years, she focused on research in inclusive service design for the ageing population.
Research projects
Completed projects
Publications
Supervision
Current PhD Students
Biography
Dr Yuanyuan Yin is Associate Professor, Design Management within Winchester School of Art at the University of Southampton.
Dr Yuanyuan Yin is an Associate Professor in Design at the Winchester School of Art, University of Southampton. She joined the University of Southampton in 2009. Yuanyuan completed her PhD in Design Management and MA in Design Strategy & Innovation from Brunel University, UK. She earlier obtained her B. Eng degree in Industrial Design in China. She is responsible for teaching in the key disciplines of design management, branding and design research. Her research has been concentrated on promoting business performance through developing design and brand strategies, understanding customers and users, supporting design collaboration, and improving innovation in product design. Yuanyuan has published 35+ academic papers in Design Management, registered two product design patterns with the UK Intellectual Property Office, and had several solo design exhibitions. She has received more than £1.3M in grants income from ESRC, the British Council, Confucius Institute Headquarter and the University of Southampton.