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Dr Shui-I Shih BSc, PhD

Principal Teaching Fellow, Undergraduate Assessment Officer

Dr Shui-I Shih's photo

Dr Shui-I Shih is a Principal Teaching Fellow within Psychology at the University of Southampton.

BS (Psychology) – National Taiwan University, Taiwan

PhD (Cognitive/Experimental Psychology), New York University, New York, USA (supervisor - Professor George Sperling)

Research interests

Research Interests

Relationships between media multitasking on cognitive ability and well-being. Research on media multitasking (MM) is at its infancy. There are serious flaws in existing tools for measuring (e.g., Media Use Questionnaire, Ophir, Nass, & Wagner, 2009; Media Use Diaries, the Kaiser Family Foundation) and these tools only measure MM. I have been developing a new, computerised instrument (the Survey of the Previous Day or SPD) to quantify media-media, media-nonmedia, and nonmedia-nonmedia multitasking and sole-tasking. Its qualitative part also allows deriving various psychosocial measures via language analyses.

The role of attention in associative learning. The research has been in collaboration with Steve Glautier. We have conducted a series of experiments to evaluate theoretical accounts about the role of attention in associative learning.

Memory of objects and their locations. The programme of research has been in collaboration with Simon Liversedge, Alexander Pollatsek, Katie Meadmore, and David Corck-Adelman. We applied the methodology of eye movements to investigate mechanisms involved in the memory of objects and their locations after they were viewed briefly and to evaluate relevant theoretical accounts. We also used our paradigm to probe how ageing may influence memory.

Work in Progress

Relationships between media multitasking on cognitive ability and well-being.

Research group

Centre for Perception and Cognition (CPC)

Exams Officer for the BSc Psychology Programme.

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Book Chapter

  • Dye, M. W. G., & Shih, S-I. (2006). Phonological priming in British Sign Language. In L. Goldstein, D. H. Whalen, & C. T. Best (Eds.), Laboratory Phonology 8 (pp. 243-263). (Phonology and Phonetics; No. 4). Mouton de Gruyter.


I teach/co-ordinate/contribute to the following units.

  • PSYC1005: Thinking Psychologically
  • PSYC2020: Empirical Studies 2
  • PSYC3003: Literature Review
  • PSYC3005: Empirical Project
  • PSYC3058: Project-based Introduction to Web Programming for Behaviour Researchers (new from 2014/2015)
Dr Shui-I Shih
Building 44 Highfield Campus University of Southampton SO17 1BJ

Room Number : 44/4123

Facsimile: (023) 8059 4597

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