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Research Project
Professional SMEs in tourism – transnational development of skills acquisition
https://www.southampton.ac.uk/research/projects/professional-smes-in-tourism-transnational-development-of-skills-acquisition
This project focuses on SME digital marketing adoption, use and integration in the tourism sectors in the UK, Portugal and Denmark. It captures current practice through a survey of 550 SMEs across the three countries as well as 10 in depth interviews...