The University of Southampton
Winchester School of ArtPostgraduate study

MA Luxury Brand Management

Take advantage of the exciting career opportunities offered by the expanding luxury industry. One of the most prestigious UK masters courses specialising in luxury brand management, this degree is taught by academics with extensive professional experience and offers an unrivalled level of industry exposure.

Introducing your course

Develop the creative and business skills necessary for success in the luxury industry – one of the fastest growing areas of global business. One of just a few courses of its kind in the UK, the MA Luxury Brand Management offers the opportunity to learn from academics with extensive industry experience. They use their network of contacts to create exceptional learning opportunities such as field trips to London and Paris to visit prestigious luxury brands, regular talks by external speakers from companies such as Aston Martin and The Ritz, and the opportunity to work on a real-world industry consultancy project. Studying in a creative art school environment, you’ll learn about brand design and management in a range of premium industries, from fashion and perfume to yachts and automobiles. You’ll also gain an understanding of the evolution of the luxury market and contemporary debates in the field, informed by world-class research. In-depth study for your final project will allow you to become a specialist in an area of luxury that interests you. You’ll be prepared for a career in this exciting international industry, following in the footsteps of graduates who have gone on to work for brands such as Dior, Ferrari and Karl Lagerfeld.

Overview

We require our students to have one to two years’ experience in the luxury industry, so you’ll benefit from working within a high-calibre group with a range of existing skills and knowledge. We attract a diverse international cohort, so from day one you’ll be able to build a global network that will be invaluable as your career develops.

The course encompasses the creative as well as the business aspects of luxury brand management. Being based on a dedicated art school campus enables us to tap into a wealth of creative expertise – particularly valuable when exploring luxury from a design perspective.

Click here to download the full Programme Specification.

Programme Structure

This is a one-year, full-time degree course. It comprises modules taught over two semesters followed by a period of independent study for your final project.

You’ll cover the theory and practice of strategic luxury brand management and luxury brand design and creativity over two modules – Principles of Luxury Brand Management and Marketing, and Strategic Luxury Brand Management. These modules address the spectrum of premium industries including fashion, perfume and jewellery, top hotels and exclusive clubs, fine wines and spirits, yachts and high-end automobiles. You’ll gain a comprehensive grounding in essential aspects of business, management and leadership in a luxury context, covering key topics such as luxury consumer profiles, brand design, brand equity, cobranding, brand extensions and the management of brand heritage, as well as exploring the globalisation of luxury brands and the influence of social media.

In semester one you’ll also take Historical and Contemporary Issues in Luxury. This module introduces you to current industry issues and debates, such as sustainability and digital luxury management. You’ll also learn about the evolution of fashion, haute couture and the luxury market, allowing you to set your understanding of today’s sector in a historical context.

Professional and Academic Skills modules across both semesters will develop your research and scholarship skills and your professional capabilities. You’ll learn about luxury website design, consultancy, project management and CV skills, as well as receiving careers information and guidance from our industry-experienced academics. In addition, guest lectures and workshops run by external professionals provide an opportunity to network.

In semester two you’ll have the opportunity to tailor the course to your interests and complement your industry-specific studies by choosing an optional module. The range includes creative, conceptual and business-focused topics including visual culture, digital cultures, entrepreneurship and global marketing.

You’ll be able to personalise the course further through your choice of final project topic. The project, which you’ll undertake with support from an academic supervisor, is a great opportunity to develop your expertise and impress potential employers. Past students have investigated topics such as the ‘grey’ luxury market, digital luxury and consumer behaviour in relation to luxury brands.

Luxury study trips

A unique feature of the course is the opportunity to take part in two week-long study trips to London and Paris. You’ll undertake a project while being exposed to luxury culture and history, staying in a high-end hotel, visiting a number of luxury businesses and meeting industry professionals.

Consultancy project

In the second semester you’ll have an invaluable opportunity to work with a luxury brand on a live consultancy project. You’ll work as part of a group on a brief set by the company – perhaps looking a global online launch or in-store presence and global distribution. You’ll prepare a presentation and a consultancy report that will be submitted to the business, who will take your input on board when considering their strategy and provide feedback on your work. The project offers excellent professional experience that will enhance your employability. 

Additional industry input

We invite guest speakers to present lectures and run workshops throughout the year, exposing you to the latest sector issues and enabling you to develop your networks.

Our contacts span the range of luxury sectors; past speakers include representatives from:

  • Aston Martin
  • Bremont
  • Maserati
  • George Bayntun
  • The Ritz
  • Royal Southampton Yacht Club
  • The Savoy
  • Wright & Teague

We also collaborate with a London-based luxury brand agency to offer a limited number of internships. 

World-leading luxury research

Our academics are members of the prestigious Winchester Luxury Research Group, a hub for world-leading research into a range of luxury-related areas, including the significance of luxury across cultures, the role of knowledge and ignorance in luxury consumption, and contemporary representations of luxury within new media cultures. Your education will be informed by the latest findings emerging from the group’s studies; you’ll also benefit from its academics’ industry contacts.

Industry-experienced academics

As well as research expertise, our academics bring years of industry experience to their teaching and are therefore well placed to help you prepare for a career in the luxury sector.

Programme leader Debbie Pinder has held senior global marketing positions for international luxury brands, such as De Beers, Jo Malone, Godiva, Clarins and L’Oreal, and continues to advise luxury brands on global strategy as a consultant. Her research focuses on luxury in the airport and the glamorisation of air travel. Her inspiring teaching was recently recognised with a University Vice-Chancellors’ award.

Senior teaching fellow Kate Langham was responsible for brand identity at a global premium textile floorcovering company for over 10 years and is currently creative director for a company that invents new products. Her research interests include the use of play as means of gathering ideas to inform design projects, and the language of design in luxury brand experience.

Key Facts

One of just a few specialist luxury brand management masters courses in the UK.

Learn from academics with professional experience of the luxury business and an unrivalled network of industry contacts.

Gain invaluable experience on a real-world consultancy project for a luxury brand.

Field trips offer a unique opportunity to visit luxury brands in London and Paris.

Collaboration with luxury brands including Aston Martin, The Ritz, Royal Southampton Yacht Club, and Wright & Teague.

Guest speakers from a variety of luxury brands and creative agencies.

Informed by world-leading research conducted by members of the prestigious Winchester Luxury Research Group.

Graduates have secured employment at Dior, Ferrari, Karl Lagerfeld, Lane Crawford, McLaren and Selfridges.

Entry Requirements

Typical entry requirements

Selection process

The admissions policy for MA Luxury Brand Management is:

  • Honours degree min. 2:1 or an equivalent standard in other qualifications approved by the University.
  • Two years work experience in a related field.

Mature students without formal qualifications will be considered on an individual basis depending on your previous experience and background in the subject. If you would like the opportunity to discuss any details of the course in more detail, please contact the Post Graduate Admissions Team Pgapply.FBL@southampton.ac.uk  

Progression to this MA programme

You are able to progress to this MA programme via the University's Pre-Masters programme.

If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Full details can be found in the University’s Policy on the Recognition of Prior Learning .

English Language Requirements

International and EU students applying for this programme are required to have a minimum IELTS score of 6.5 overall with 6.0 in reading and writing and a minimum of 5.5 in speaking and listening or equivalent, prior to starting the programme. For a full list of English language tests accepted please see here

The University also runs a number of English language courses to prepare students for study, details can also be found here for more information about the WSA pre-sessionals.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Modules

Typical course content

MA Luxury Brand Management students study compulsory and optional modules aimed at honing their own artistic practice.

Year 1

Semester Two
Compulsory
Optional
ARTD6151Credit: 20
ARTD6153Credit: 20
ARTD6154Credit: 20
ARTD6155Credit: 20
ARTD6157Credit: 20
ARTD6158Credit: 20
Core

Summer period

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Fees & funding

Tuition fees

Fees for postgraduate taught courses vary across the University. All fees are listed for UK, EU and international full-time and part-time students alphabetically by course name.

View the full list of course fees

Funding

Scholarships, bursaries, sponsorships or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Explore funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

There will also be further costs for the following, not purchasable from the University:

TypeDescription
EquipmentApproved calculators: The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.
StationeryYou will be expected to provide your own day-to-day stationery items, e.g. pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.
BooksWhere a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.
EquipmentArt equipment and materials: Drawing paper, painting materials, sketchbooks Students on the Studio programmes will be required to purchase Sketchbooks the cost of which will vary.
EquipmentArt equipment and materials: Fabric, thread, wool Students taking the Studio based Fashion Design and Textile Design Programme will be required to purchase their own materials, the cost of which will vary. A student can choose the quality.
EquipmentDesign equipment and materials: Standard construction/modelling materials will be provided where appropriate, unless otherwise specified in a module profile. For customisation of designs/models calling for material other than standard construction/ modelling materials, students will bear the costs of such alternatives.
Printing and copyingWritten coursework: In most cases, written coursework such as essays, projects and dissertations is submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. The cost of photocopying will also be the responsibility of the student. https://www.southampton.ac.uk/isolutions/students/printing
Printing and copyingPortfolio: Printing for the collation of a student’s portfolio will be the responsibility of the student.
OtherOptional visits (e.g. museums, galleries): Some modules may include optional visits to a museum, galleries, or industry. You will normally be expected to cover the cost of travel, admission and food unless otherwise specified in the module profile.
OtherParking costs: Free parking is not normally available on campus to students.
TravelThe Student’s Union provide a mini free bus service which runs every 2 hours between the Winchester Campus and the Highfield Campus. Students are responsible for all other daily travel expenses.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

Career Opportunities

Our graduates have gone on to work in a range of roles in luxury companies around the globe, in brand management, advertising, visual merchandising, PR, and marketing. Some have also gone on to create their own luxury brands. Alumni career destinations include:

  • Dior
  • Ferrari
  • Karl Lagerfeld
  • Lane Crawford
  • McLaren
  • Selfridges

Learning & Assessment

Study locations

Winchester campus

Winchester campus

Winchester School of Art is set in pleasant, green surroundings close ...Find out more

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