We explore the challenges of the digital economy and the society, with a focus on the impact of technologies and innovation.
The department of Digital and Date-Driven Marketing staff focus on real-life and contemporary marketing challenges in advertising, branding, consumer behaviour, digital and social media marketing, international marketing, CSR, relationship marketing, retailing and marketing strategy within B2C, B2B and C2C contexts. Our expert researchers study small and large enterprises, for-profit and not for-profit organisations, using theoretical lenses that help understand how technologies and innovative developments enhance customer experience, boost firm performance and contribute to societal well-being.
The department at Southampton Business School specialises in innovative research-led academic curriculum and is consistently recognised in the UK as being at the forefront of delivering specialist marketing courses. The teaching aims to provide a balance of state-of-the-art knowledge and skills relevant for the business and professional world. Our graduates are in high demand for corporate placements and employment.
Explore Digital and data driven marketing