We explore the challenges of the digital economy, with a focus on the impact of technologies and innovation.
The department of Digital and Data-Driven Marketing staff focus on real-life and contemporary marketing challenges in advertising, branding, consumer behaviour, digital and social media marketing, international marketing, relationship marketing, retailing and marketing strategy within B2C, B2B and C2C contexts.
The Marketing department at Southampton Business School specialises in innovative research-led academic curriculum, and is consistently recognised in the UK as being at the forefront of delivering specialist marketing courses. Our teaching balances delivery of cutting-edge knowledge with development of skills relevant for the present and future marketplace and is reflected in the high demand for our graduates for corporate placements and employment.