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The University of Southampton
Southampton Business SchoolWho we are

Marketing education

Our Marketing programmes are ranked 3rd out of 81 marketing departments across the UK (Complete University Guide 2020)

The department offers leading-edge programmes and modules in digital marketing at postgraduate and undergraduate level.

We collaborate with the Singapore Institute of Management (SIM) Global Education Division to deliver our programmes in Singapore.

We are active in enhancing our curriculum and developing new skills such as the majority of our staff are certified by the Higher Education Academy (HEA) and possessed the Postgraduate Certificate in Academic Practice (PGCAP). We hosted the HEA Workshop on Marketing Curriculum Development in March 2013 and contribute to the national debate of future knowledge and skills needed by industry through our strategic partnership with the Institute of Practitioners in Advertising (IPA) and the Future Talent Initiative. We have developed a new model for marketing education. This approach to marketing education has led to a strategic partnership with the Institute of Direct and Digital Marketing and the Institute of Practitioners in Advertising (IPA).

Our curriculum for marketing education is built on research into the impact of technology in marketing practice, which has resulted in specialist modules in Customer Insight, Value Driven Strategic Marketing, Advanced Digital Communications, Data Driven Marketing and Using Big Data for Consultancy.

Due to the primary research interests of group members, the marketing curriculum has a fundamentally different offer at both masters and undergraduate level, based on developing knowledge and skills critical to digital, interactive and data-driven marketing. Our graduates have strong analytical skills and know-how in marketing.

Our undergraduate courses

Our postgraduate courses

We collaborate with the Singapore Institute of Management (SIM) Global Education Division to deliver our programmes in Singapore.

 

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