Digital Marketing (MSc)

You’ll need a 2:1 degree in a business, economics, management or marketing related subject.

Find the equivalent international qualifications for your country. 

We do not accept the following subjects:

• Language Studies – degrees that focus on learning a language or how to translate, such as 'Business English', 'Applied English', or 'Translation', are not acceptable. However, this restriction does not apply to ‘English’ and ‘English literature’ degrees of the kind taught in the UK.
• Art/Design/Vocational Studies – degrees that focus on learning a particular form of art, craft or vocation. These include degrees in art, graphic design, photography, television broadcasting, script writing, or performance/dance.

English language requirements

If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:

We accept other English language tests. Find out which English language tests we accept.

Recognition of professional experience

If you don't have the exact entry requirements, but you have significant work experience in this sector we’ll assess your relevant professional experience, your subject knowledge and your aptitude for learning. 

Your application will be considered on individual merit and you may be asked to attend an interview. 

Got a question?

Please contact us if you're not sure you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000

You'll study this digital marketing master’s degree over 12 months.

In the first 9 months (semesters 1 and 2) you'll study the taught part of your course. This is made up of modules that everyone on the course takes, and modules we’ll ask you to choose from a list of options.  

During semester 2 you’ll begin preparing for your dissertation.  

For the last 3 months, over the summer, you’ll work independently to research and write your dissertation. You’ll have one-to-one meetings with your supervisor during this time to discuss your progress. 

Want more detail? See all the modules in the course.

Learning

This course has an interactive learning style, often using group discussions, seminars and problem-solving activities to critically assess industry related topics and case studies.  

You’ll explore core concepts in lectures and computer lab sessions, linking theory to practical insights from the industry.

By working regularly work in groups, you’ll develop vital team working skills. Independently, you’ll have reading assignments and be encouraged to blog and join online discussions.  

Some modules include talks by industry speakers, sharing insights into careers and current issues. Speakers include former Southampton graduates who work in digital roles in organisations including Microsoft and the National Trust. 

Assessment

Assessment methods include: 

• coursework 
• presentations 
• exams 
• group assignments 
• reports 
• dissertation 

Dissertation

You’ll need to use the methods and skills learnt as part of this programme to write a 15,000-word dissertation. Your dissertation is an opportunity to study an area of interest in depth and can be academic or practical.

For example, you could look for a relevant real-world project within a local organisation, such as the development of an online marketing campaign. 

Academic Support

We’ll assign you a personal tutor, and you’ll have access to a senior tutor. 

Graduates have gone on to work for the following organisations: 

• L’Oreal 
• ROKE 
• McCaan 
• Hootsuite 
• EDF Energy 

Careers services at Southampton

We're a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers and Employability Service will support you throughout your time as a student and for up to 5 years after graduation. This support includes:

• work experience schemes
• CV/resume and interview skills workshops
• networking events
• careers fairs attended by top employers
• a wealth of volunteering opportunities
• study abroad and summer school opportunities

We have a thriving entrepreneurship culture. You'll be able to take advantage of:

• our dedicated start-up incubator, Futureworlds
• a wide variety of enterprise events run throughout the year
• our partnership in the world’s number 1 business incubator, SETsquared

Tuition fees

Fees for a year's study:

• UK students pay £13,000.
• EU and international students pay £25,000.

Check fees for other versions of this course.

Deposit

When you accept your offer to study on this course you’ll be asked to pay a deposit. This is non-refundable. The deposit amount is:

• UK students: £250
• EU and international students: £1,000

Full terms and conditions and details of how to pay this deposit will be sent to you in your offer letter.

What your fees pay for

Your tuition fee covers the full cost of tuition and any exams.

Find out how to pay your tuition fees.

Accommodation and living costs, such as travel and food, are not included in your tuition fees. Explore:

• accommodation costs

• living costs

• budgeting advice

10% alumni discount

If you’re a graduate of the University of Southampton you get a 10% discount on your postgraduate tuition fees.

Postgraduate Master’s Loans (UK nationals only)

This can help with course fees and living costs while you study a postgraduate master's course. Find out if you're eligible.

Funding your postgraduate studies

A variety of additional scholarships, grants and bursaries may be available to help you fund your master’s study, both from the University and from other organisations.

Funding for EU and international students

Find out about funding you could get as an international student.

1. Use the 'apply for this course' button on this page to take you to our online application form.
2. Search for the course you want to apply for.
3. Complete the application form and upload any supporting documents.
4. Submit your application.

Application deadlines

For the best chance of being offered a place you should apply as early as possible. Applications will be reviewed and offers made to candidates in 4 rounds.  

If you plan to apply later, there’s a risk that we may have filled all places in previous stages and we reserve the right not to open the later rounds.   

Application assessment fee

We’ll ask you to pay a £50 application assessment fee if you’re applying for any postgraduate taught course that starts in or after September 2021.

This is an extra one-off charge which is separate to your tuition fees. It covers the work and time it takes us to assess your application. You’ll be prompted to pay when you submit your application which won’t progress until you've paid.

If you're a current or former University of Southampton student, if you're applying for a Master of Research (MRes) degree, or if you're applying for a PGCE course via UCAS, you will not need to pay the fee. Find out if you’re exempt on our terms and conditions page.

Supporting information

When you apply you’ll need to submit a personal statement explaining why you want to take the course. 

You’ll need to include information about: 

• your knowledge of the subject area
• why you want to study a postgraduate qualification in this course
• how you intend to use your qualification

You'll also need to send 2 academic references. 

Please include the required paperwork showing your first degree and your IELTS English language test score (if you are a non-native English speaker) with your application. Without these, your application may be delayed.

Learn more about how to apply with our postgraduate application guide.

What happens after you apply

You'll be able to track your application through our online Applicant Record System.

We'll assess your application on the strength of your:

• academic achievements
• relevant professional experience
• personal statement
• academic references

We'll usually make one of 4 decisions:

1. Offer you a place on this course
2. Offer you a place on a different course which we think suits you better
3. Tell you that we'll consider your application a second time in the next stage
4. Tell you that your application has been unsuccessful

If we decide to consider your application a second time in the next stage, this will only happen once.

If we offer you a place, you'll need to accept the offer within 30 working days. If you do not meet this deadline, we'll offer your place to another applicant.

Equality and diversity

We treat and select everyone in line with our Equality and Diversity Statement.

Got a question?

Please contact us if you're not sure you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000