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Courses / Postgraduate / Digital Marketing (MSc)

Digital Marketing (MSc)

Master of Science
1 year
Course Type
Next course starts
September 2021

About this course

Develop the skills you need for a career in digital marketing on this specialist UK master’s course. Our academics combine research with expert knowledge to translate the latest developments from the field into your learning. You’ll be well prepared to enter the industry equipped with the most in-demand skills.  

This course is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.   

MSc Digital Marketing is created and taught by industry experts and informed by our Business School and the Web Science Institute (centre for web research).  

This is a hands-on digital marketing course, including a real business marketing project and simulated consultancy exercise. You’ll learn concepts, discuss trends and analyse techniques in an interactive environment. 

The course covers topics such as: 

  • emerging digital communication techniques 
  • web analytics and insights into user behaviour 
  • impact of online and multi-channel retailing 
  • technology underpinning digital marketing 
  • advertising, public relations (PR) and sponsorship 
  • project design and management  

In addition, you'll be visited by guest speakers leading in the sector. 

Being a student here opens opportunities beyond the course to grow networks. The university operates a DigiChamps (Digital Champions) initiative, a paid project to support teams across the community who need digital marketing expertise.    

We are a community. You’ll be encouraged to join online discussions and have support from peers and academics from around the world to set up blogs and work on building your online profile and grow your professional network.   

Studying MSc Digital Marketing will prepare you to work in a range of sectors, with graduates going on to work for organisations such as Hootsuite, L’Oreal and EDF Energy. 

Course lead

Your course leader is Dr Fenfang Lin, lecturer in Marketing at the Southampton Business School. Fenfang has worked in many sectors including retail and HR and is an entrepreneur in exporting. Her research focuses on strategic marketing, B2B marketing and more. Visit Dr Fenfang’s staff profile to find out more about her work. 


Association to Advance Collegiate Schools of Business logo
Association to Advance Collegiate Schools of Business (AACSB)

Course location

This course is based at Highfield.

Awarding body

This qualification is awarded by the University of Southampton.

Download the programme specification

The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.

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