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Postgraduate
Courses / Postgraduate / Marketing Management (MSc)

Marketing Management (MSc)

Award
Master of Science
Duration
1 year
Course Type
Full-time
Campus
Highfield
Next course starts
September 2021

About this course

Study the latest in marketing management theory and practice as you learn how to improve business results in a global context. On this full-time MSc in Marketing Management you’ll focus on digital marketing techniques and data interpretation to develop your strategic and tactical decision-making.

This master’s also offers a rare opportunity to use ‘R Analytics’ software to develop your statistical analysis skills.  

This master’s degree in Marketing Management is ideal if you’re new to the field and want to become a professional marketer, or if you’d like to gain marketing insights using the latest approaches.

We’ll help you graduate as a capable marketer who can integrate marketing management approaches to provide solutions for modern businesses across the globe.

You’ll  gather, analyse and interpret data to work out how to develop meaningful customer insights. During the course, you’ll learn how organisational functions contribute to strategy and how to inform international and multicultural scenarios.

You can tailor your learning to suit your professional needs. For example, you can choose to focus on:

  • marketing in the luxury sector
  • using analytics and data effectively
  • global brand strategy
  • business ethics
  • the role of design in marketing

Course lead

Dr Cheng-Hao (Steve) Chen’s research explores self-influence in the purchasing choices of people in different cultures which directly informs the Luxury Marketing module. Visit Dr Chen's profile page to view his research publications.

Accreditations

Sustainable Consumption Among Millennials: what's new, what's different?

Experience a taster lecture delivered by Professor Paurav Shukla.

Course location

This course is based at Highfield.

Awarding body

This qualification is awarded by the University of Southampton.

Download the Course Description Document

The Course Description Document details your course overview, your course structure and how your course is taught and assessed.

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