About this course
Study the latest in marketing management theory and practice as you learn how to improve business results in a global context. On this full-time MSc in Marketing Management you’ll focus on digital marketing techniques and data interpretation to develop your strategic and tactical decision-making.
This master’s also offers a rare opportunity to use ‘R Analytics’ software to develop your statistical analysis skills.
This master’s degree in Marketing Management is ideal if you’re new to the field and want to become a professional marketer, or if you’d like to gain marketing insights using the latest approaches.
We’ll help you graduate as a capable marketer who can integrate marketing management approaches to provide solutions for modern businesses across the globe.
You’ll gather, analyse and interpret data to work out how to develop meaningful customer insights. During the course, you’ll learn how organisational functions contribute to strategy and how to inform international and multicultural scenarios.
You can tailor your learning to suit your professional needs. For example, you can choose to focus on:
- marketing in the luxury sector
- using analytics and data effectively
- global brand strategy
- business ethics
- the role of design in marketing
Dr Cheng-Hao (Steve) Chen’s research explores self-influence in the purchasing choices of people in different cultures which directly informs the Luxury Marketing module. Visit Dr Chen's profile page to view his research publications.
This course is accredited by:
This course is based at Highfield.
This qualification is awarded by the University of Southampton.
Download the programme specification
The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.
In light of COVID-19, we’ve made changes to some elements of course delivery for 2020-21. For details as to how this has changed delivery for this course, please view the Addendum to the Programme Specification PDF.
You’ll need a 2:1 degree in one of the following areas:
- management and marketing
- political science
Find the equivalent international qualifications for your country.
Recognition of professional experience
If you don't have the exact entry requirements, but you have significant work experience in this sector we’ll assess your relevant professional experience, your subject knowledge and your aptitude for learning.
Your application will be considered on individual merit and you may be asked to attend an interview.
Got a question?
If you're not sure that you have the right experience or qualifications to get onto this course please contact our enquiries team; we're very happy to help.Email: email@example.com
Tel: +44(0)23 8059 5000
COVID-19: we've made some changes to the structure of the course for this academic year. Download the programme specification addendum in 'About this course' to learn more.
On this strategic marketing master’s your studies will run for a full 12 months, from September to the following September.
The first 9 months cover taught modules and includes exams. From June to September you’ll work on your supervised research project.
Want more detail? See all the modules in the course.
COVID-19: we've made some changes to our modules for this academic year. Download the programme specification addendum in 'About this course' to learn more.
For entry in Academic Year 2020-21
You must study the following modules in year 1:
You must also choose from the following modules in year 1:
Learning and assessment
COVID-19: we've made some changes to our learning and assessment methods for this academic year. Download the programme specification addendum in 'About this course' to learn more.
Many modules use case studies and problem-solving activities so you can apply what you’re studying to real-world scenarios. You'll work with fellow students on group assignments and presentations.
The teamwork, project management and communication skills you hone will be invaluable throughout your career. As well as lectures and tutorials your learning may include:
- student-led discussions
- reflective practice
- case studies
- visits to UK-based companies
You can attend monthly seminars to hear leading academics from across the UK share their research findings and we invite industry practitioners to talk about the very latest in marketing trends and challenges.
You can also join the University’s ‘Digital Champions’ scheme and be paid to put your digital marketing skills into practice working with staff and students.
The way you’re assessed might vary between modules, and may include:
- individual or group projects and reports
- group presentations
- personal reflection
You'll need to use the methods, techniques and skills you learn in the taught part of the degree to write a 15,000-word dissertation on a topic of your choosing.
We'll assign you a personal academic tutor, and you'll have access to a senior tutor. At the start of your course you’ll also be able to speak to former students who will share their experiences and offer advice about the course.
You’ll graduate with the digital and analytical skills sought after by employers. The MSc Marketing Management degree is also good preparation for further research at PhD level.
Our graduates from all over the world work in roles such as:
- customer relationship management
- data analysis
- brand management
- marketing project management
- market research
- product design management
Some of the big-name brands they’re working for include:
- John Lewis
- Hewlett Packard (HP)
Your lecturers’ have links with marketing agencies such as Nielsen, Obergine and Found. Their industry connections mean the latest sector trends will be embedded into your learning.
Careers services at Southampton
We're a top 20 UK university for employability (QS Graduate Employability Rankings 2019). Our Careers and Employability Service will support you throughout your time as a student and for up to 5 years after graduation. This support includes:
- work experience schemes
- CV/resume and interview skills workshops
- networking events
- careers fairs attended by top employers
- a wealth of volunteering opportunities
- study abroad and summer school opportunities
We have a vibrant entrepreneurship culture. You'll be able to take advantage of:
Fees, costs and funding
Fees for a year's study:
- UK/EU students pay £11,950.
- International students pay £20,728.
When you accept your offer to study on this course you’ll be asked to pay a deposit. This is non-refundable. The deposit amount is:
- UK/EU students: £250
- International students: £1,000
Full terms and conditions and details of how to pay this deposit will be sent to you in your offer letter.
What your fees pay for
Your tuition fee covers the full cost of tuition and all examinations.
10% alumni discount
If you’re a graduate of the University of Southampton you get a 10% discount on your postgraduate tuition fees.
Postgraduate Master’s Loans (UK and EU nationals only)
This can help with course fees and living costs while you study a postgraduate master's course. Find out if you're eligible.
Funding your postgraduate studies
A variety of additional scholarships, grants and bursaries may be available to help you fund your master’s study, both from the University and from other organisations.
How to apply
You can apply directly through our online form by using the apply button on this page.
When you apply you’ll need to submit a personal statement explaining why you want to take the course.
You’ll need to include information about:
- your knowledge of the subject area
- why you want to study a postgraduate qualification in this course
- how you intend to use your qualification
You'll also need to send 2 academic references.
Please include the required paperwork showing your first degree and your IELTS English language test score (if you are a non-native English speaker) with your application. Without these, your application may be delayed.
Learn more about how to apply with our postgraduate application guide.
What happens after you apply
You'll be able to track your application through our online Applicant Record System.
We will assess your application on the strength of your:
- academic achievements
- relevant professional experience
- personal statement
- academic references
We'll tell you if you're successful 3 weeks after the deadline of the round that you applied in.
We'll typically make one of four decisions. We will:
- offer you a place on this course
- offer you a place on a different course which we believe suits you better
- tell you that your application will be considered a second time in the next round of applications
- tell you that your application isn't successful
If we make you an offer, you will need to:
- accept it within 30 working days
- pay a deposit within 32 working days
Equality and diversity
We treat and select everyone in line with our Equality and Diversity Statement.
Got a question?
Please contact us if you're not sure you have the right experience or qualifications to get onto this course.
Tel: +44(0)23 8059 5000