Marketing Management (MSc)

You’ll need a 2:1 degree in one of the following areas:

• business
• economics
• science
• engineering
• IT
• management and marketing 
• communication 
• education 
• political science 
• sociology 

Find the equivalent international qualifications for your country.

We do not accept the following subjects:

• Language Studies – degrees that focus on learning a language or how to translate, such as 'Business English', 'Applied English', or 'Translation', are not acceptable. However, this restriction does not apply to ‘English’ and ‘English literature’ degrees of the kind taught in the UK.
• Art/Design/Vocational Studies – degrees that focus on learning a particular form of art, craft or vocation. These include degrees in art, graphic design, photography, television broadcasting, script writing, or performance/dance.

English language requirements

If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:

We accept other English language tests. Find out which English language tests we accept.

Pre-masters

If you don't have the qualifications or English language skills to meet the entry requirements of a master's degree at Southampton, studying one of our pre-master's programmes can help you. Learn more about what they are and which courses are currently available.

Recognition of professional experience

If you don't have the exact entry requirements, but you have significant work experience in this sector we’ll assess your relevant professional experience, your subject knowledge and your aptitude for learning.

Your application will be considered on individual merit and you may be asked to attend an interview.

Got a question?

Please contact us if you're not sure you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000

On this strategic marketing master’s your studies will run for a full 12 months, from September to the following September.

The first 9 months cover taught modules and includes exams. From June to September you’ll work on your supervised research project.

Want more detail? See all the modules in the course.

Learning

Many modules use case studies and problem-solving activities so you can apply what you’re studying to real-world scenarios. You'll work with fellow students on group assignments and presentations.

The teamwork, project management and communication skills you hone will be invaluable throughout your career. As well as lectures and tutorials your learning may include: 

• seminars 
• student-led discussions 
• reflective practice 
• workshops 
• case studies 
• presentations 
• visits to UK-based companies

You can attend monthly seminars to hear leading academics from across the UK share their research findings and we invite industry practitioners to talk about the very latest in marketing trends and challenges.

You can also join the University’s ‘Digital Champions’ scheme and be paid to put your digital marketing skills into practice working with staff and students.

Assessment

The way you’re assessed might vary between modules, and may include:

• individual or group projects and reports
• group presentations
• personal reflection
• exams

Dissertation

You'll need to use the methods, techniques and skills you learn in the taught part of the degree to write a 15,000-word dissertation on a topic of your choosing.

Academic Support

We'll assign you a personal academic tutor, and you'll have access to a senior tutor. At the start of your course you’ll also be able to speak to former students who will share their experiences and offer advice about the course.

You’ll graduate with the digital and analytical skills sought after by employers. The MSc Marketing Management degree is also good preparation for further research at PhD level.

Our graduates from all over the world work in roles such as:

• customer relationship management
• data analysis
• brand management
• marketing project management
• market research
• product design management

Some of the big-name brands they’re working for include:

• Accenture
• Burson-Marsteller
• John Lewis
• Ocado
• Hewlett Packard (HP)

Your lecturers’ have links with marketing agencies such as Nielsen, Obergine and Found. Their industry connections mean the latest sector trends will be embedded into your learning.

Careers services at Southampton

We're a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers, Employability and Student Enterprise team will support you throughout your time as a student and for up to 5 years after graduation. This support includes:

• work experience schemes
• CV/resume and interview skills workshops
• networking events
• careers fairs attended by top employers
• a wealth of volunteering opportunities
• study abroad and summer school opportunities

We have a thriving entrepreneurship culture. You'll be able to take advantage of:

• our dedicated start-up incubator, Futureworlds
• a wide variety of enterprise events run throughout the year
• our partnership in the world’s number 1 business incubator, SETsquared

Tuition fees

Fees for a year's study:

• UK students pay £15,000.
• EU and international students pay £28,900.

Check fees for other versions of this course.

Deposit

If you're an international student on a full-time course, we'll ask you to pay £2,000 of you tuition fees in advance, as a deposit.

Your offer letter will tell you when this should be paid and provide full terms and conditions.

Find out about exemptions, refunds and how to pay your deposit on our tuition fees for overseas students page.

What your fees pay for

Your tuition fee covers the full cost of tuition and any exams.

Find out how to pay your tuition fees.

Accommodation and living costs, such as travel and food, are not included in your tuition fees. Explore:

• accommodation costs
• living costs
• budgeting advice

10% alumni discount

If you’re a graduate of the University of Southampton, you could be eligible for a 10% discount on your postgraduate tuition fees.

Postgraduate Master’s Loans (UK nationals only)

This can help with course fees and living costs while you study a postgraduate master's course. Find out if you're eligible.

Southampton Business School Postgraduate UK Scholarship

A scholarship of £7,000 is available to home fee paying students studying an eligible postgraduate master's at Southampton Business School. 

Find out more about the Southampton Business School Postgraduate UK Scholarship, including eligibility and conditions.

Southampton Business School Deans Postgraduate Scholarship

A scholarship of £9,000 is available to international students studying for an eligible postgraduate master’s at Southampton Business School.

Find out more about the Southampton Business School Deans Postgraduate Scholarship, including eligibility and conditions.

Southampton Business School Postgraduate International Scholarship

A scholarship of £3,000 is available to international students studying for an eligible postgraduate master’s at the Southampton Business School.

Find out more about the Southampton Business School Postgraduate International Scholarship, including eligibility and conditions.

Southampton Business School Excellence in English Postgraduate International Scholarship

A scholarship of £3,000 is available to international students from mainland China, Hong Kong or Macau who are studying for an eligible postgraduate master’s at the Southampton Business School.

Find out more about the Southampton Business Excellence in English Postgraduate International Scholarship, including eligibility and conditions.

Other postgraduate funding options

A variety of additional funding options may be available to help you pay for your master’s study. Both from the University and other organisations.

Funding for EU and international students

Find out about funding you could get as an international student.

1. Use the 'apply for this course' button on this page to take you to our online application form.
2. Search for the course you want to apply for.
3. Complete the application form and upload any supporting documents.
4. Submit your application.

For further details, read our step by step guide to postgraduate taught applications.

Application deadlines

There are different deadlines for this course. Depending on which country you permanently reside in, applications are expected to close:

• Applicants permanently resident in China: Wednesday 20 December 2023 - midday UK time
• Applicants permanently resident in other countries: Wednesday 29 May 2024 - midday UK time
• Applicants permanently resident in the UK: Wednesday 3 July 2024 - midday UK time

We advise applying early as applications may close before the expected deadline if places are filled.

Our admissions process for this course means that we look at batches of applications together. We send offers to applicants on a continuous basis. Due to the high number of applications, we may not be able to make you an offer, even if you meet the course criteria.

Application assessment fee

We’ll ask you to pay a £50 application assessment fee if you’re applying for a postgraduate taught course.

This is an extra one-off charge which is separate to your tuition fees and is payable per application. It covers the work and time it takes us to assess your application. You’ll be prompted to pay when you submit your application which won’t progress until you've paid.

If you're a current or former University of Southampton student, or if you’re applying for certain scholarships, you will not need to pay the fee. PGCE applications through GOV.UK and Master of Research (MRes) degree applications are also exempt. Find out if you’re exempt on our terms and conditions page.

Supporting information

When you apply you’ll need to submit a personal statement explaining why you want to take the course. 

You’ll need to include information about: 

• your knowledge of the subject area
• why you want to study a postgraduate qualification in this course
• how you intend to use your qualification

You'll also need to send 2 academic references. 

Please include the required paperwork showing your first degree and your IELTS English language test score (if you are a non-native English speaker) with your application. Without these, your application may be delayed.

What happens after you apply

You'll be able to track your application through our online Applicant Record System.

We receive a high volume of applications for this course. This means you may not receive a response to your application for up to 12 weeks.

Unfortunately, due to number of applications we receive, we may not be able to give you specific feedback on your application if you are unsuccessful.

Equality and diversity

We treat and select everyone in line with our Equality and Diversity Statement.

Got a question?

Please contact us if you're not sure you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000