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Digital Business (MSc)

Master of Science
Typical Offer
2:1 degree View full entry requirements
1 year
Course Type
Next course starts
September 2024

About this course

This MSc Digital Business master’s degree will give you vital insights into the digital economy. You'll explore the latest business strategies and technology, informed by our academics' research.

This course is well suited for students who would like to create their own digital business or advance their careers in tech companies.

Platforms like Uber and Airbnb, along with new and emerging technology, have changed the way we do business.

This master's programme will explore these new innovations and business strategies. You'll learn how to create a successful digital start-up, and help organisations adopt digital technology.

You'll focus on operational and technical aspects of the digital economy and study topics like:

  • digital business
  • web applications
  • digitally enabled venture strategies
  • entrepreneurship

You can also specialise your studies with optional modules that fit your academic and professional profile, interests and career goals.

The programme will give you all the knowledge and practical skills that employers look for. We use novel and unique modules taught by Southampton Business School.

We welcome applicants from a range of academic and professional backgrounds. The University of Southampton is a world leader in business studies, with students from across the world choosing to study with us.

We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes.

Our courses are regulated in England by the Office for Students (OfS).

Course lead

Dr. Sunyu Chai is a Lecturer in Digital Entrepreneurship. She earned her Ph.D. in Business Administration from the University of Massachusetts Boston (2022) and has been conducting continuous research, exploring the dynamic relationships between work, organisation, and technology in contemporary society.

As the leader of the MSc Digital Business programme, she aims to foster creative and practical discussions on the evolving digital landscape, which is bringing both material and cultural transformations in our organisational lives.


Course location

This course is based at Highfield.

Awarding body

This qualification is awarded by the University of Southampton.

Download the Course Description Document

The Course Description Document details your course overview, your course structure and how your course is taught and assessed.