About this course
MSc Digital Business will prepare you for a career in digital practice and to start your own digital business.
This digital master’s degree in business and innovation will teach you current developments, informed by our academic’s research in the field.
You’ll be taught modules in business and web science with the opportunity to specialise in one area as part of this course.
MSc Digital Business will prepare you for a career in the fast-growing digital and sharing economy sector.
New technologies have changed the way we do business, with platforms like Uber and Airbnb showing the growth in this area.
This UK digital master’s degree in business teaches you the key business developments, such as sharing economy and peer-to-peer marketplace. The course will help you use technological platforms for organisations or give you the tools to help you launch your own digital start-up.
This master’s in digital business combines business and web science modules, these teach key topics and encourage you to apply practical skills such as, working in a start-up environment or applying new business models within an organisation.
You’ll have the opportunity to learn the latest digital business trends and developments through talks and masterclasses delivered by business leaders. This digital business course is designed to develop essential professional skills including, proposal writing, pitching and programming.
We welcome applicants from a range of academic and professional backgrounds. The University of Southampton is a world leader in business studies and web science with students from across the world choosing to study with us.
Shahnaz is a Senior Teaching Fellow in Strategy and Innovation within Southampton Business School at the University of Southampton. Find out more about Dr Ibrahim’s work by viewing their staff profile.
This course is accredited by:
This course is based at Highfield.
This qualification is awarded by the University of Southampton.
Download the programme specification
The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.
You’ll need a 2:1 degree.
Find the equivalent international qualifications for your country.
Recognition of professional experience
If you don't have the exact entry requirements, but you have significant work experience in this sector we’ll assess your relevant professional experience, your subject knowledge and your aptitude for learning.
Your application will be considered on individual merit and you may be asked to attend an interview.
Got a question?
If you're not sure that you have the right experience or qualifications to get onto this course please contact our enquiries team; we're very happy to help.Email: email@example.com
Tel: +44(0)23 8059 5000
This is a full-time master’s course. You’ll study for 12 months, from September to the following September.
This is made up of modules that everyone on the course takes, and modules we’ll ask you to choose from a list of options. Every student will learn about:
- new digital business creation
- growth and strategy
- digital entrepreneurship
You’ll also attend talks and masterclasses, learn current industry thinking, practical skills and explore different perspectives on digital issues.
In the second semester you’ll choose from a range of optional modules. These will enable you to enhance your business knowledge and specialise further in Web science if you wish.
During semester 2 you’ll begin preparing for your dissertation.
For the last 3 months, over the summer, you’ll work independently to research and write your dissertation. You’ll have one-to-one meetings with your supervisor during this time to discuss your progress.
Want more detail? See all the modules in the course.
For entry in Academic Year 2020-21
You must study the following modules in year 1:
You must also choose from the following modules in year 1:
Learning and assessment
You’ll learn through a mix of lectures, seminars, group assignments, case studies and independent study.
As part of your learning, you’ll take part in debates, class activities and problem solving exercises to discuss methods and apply theory to practical situations. These activities will help you understand how business theory and practice are used to apply digital technologies.
We’ll assess you through:
- written assessments
- group work exercises
As part of this course you’ll need to submit a 15,000 word dissertation project.
We’ll assign you a personal tutor, and you’ll have access to a senior tutor.
You’ll have many career prospects from studying this master’s degree in digital business. Graduates are employed in private, public and third sector organisations in many industries, such as:
- digital businesses
Other possible next steps include working for a digital consultancy, joining an industry research team or continuing your studies at PhD level.
Careers services at Southampton
We're a top 20 UK university for employability (QS Graduate Employability Rankings 2019). Our Careers and Employability Service will support you throughout your time as a student and for up to 5 years after graduation. This support includes:
- work experience schemes
- CV/resume and interview skills workshops
- networking events
- careers fairs attended by top employers
- a wealth of volunteering opportunities
- study abroad and summer school opportunities
We have a vibrant entrepreneurship culture. You'll be able to take advantage of:
Fees, costs and funding
Fees for a year's study:
- UK/EU students pay £11,950.
- International students pay £20,728.
When you accept your offer to study on this course you’ll be asked to pay a deposit. This is non-refundable. The deposit amount is:
- UK/EU students: £250
- International students: £1,000
Full terms and conditions and details of how to pay this deposit will be sent to you in your offer letter.
What your fees pay for
Your tuition fee covers the full cost of tuition and all examinations.
10% alumni discount
If you’re a graduate of the University of Southampton you get a 10% discount on your postgraduate tuition fees.
Postgraduate Master’s Loans (UK and EU nationals only)
This can help with course fees and living costs while you study a postgraduate master's course. Find out if you're eligible.
Funding your postgraduate studies
A variety of additional scholarships, grants and bursaries may be available to help you fund your master’s study, both from the University and from other organisations.
How to apply
You can apply directly through our online form by using the apply button on this page.
You must get your application to us by the end of the day on 31 July 2021. You must supply all supporting documentation at least 2 weeks before starting your course.
We cannot guarantee you'll be able to start your course if you do not meet these deadlines.
When you apply you’ll need to submit a personal statement explaining why you want to take the course.
You’ll need to include information about:
- your knowledge of the subject area
- why you want to study a postgraduate qualification in this course
- how you intend to use your qualification
You'll also need to send 2 academic references.
Please include the required paperwork showing your first degree and your IELTS English language test score (if you are a non-native English speaker) with your application. Without these, your application may be delayed.
Learn more about how to apply with our postgraduate application guide.
What happens after you apply
You'll be able to track your application through our online Applicant Record System.
We will assess your application on the strength of your:
- academic achievements
- relevant professional experience
- personal statement
- academic references
We'll get back to you within 6 weeks with a decision about your application.
Equality and diversity
We treat and select everyone in line with our Equality and Diversity Statement.
Got a question?
Please contact us if you're not sure you have the right experience or qualifications to get onto this course.
Tel: +44(0)23 8059 5000