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Postgraduate
Courses / Postgraduate / Digital Business (MSc)

Digital Business (MSc)

Award
Master of Science
Duration
1 year
Course Type
Full-time
Campus
Highfield
Next course starts
September 2021

About this course

This MSc Digital Business master’s degree will give you vital insights into the digital economy. You'll explore the latest business strategies and technology, informed by our academics' research.

This course is well suited for students who would like to create their own digital business or advance their careers in tech companies.

Platforms like Uber and Airbnb, along with new and emerging technology, have changed the way we do business.

This master's programme will explore these new innovations and business strategies. You'll learn how to create a successful digital start-up, and help organisations adopt digital technology.

You'll focus on operational and technical aspects of the digital economy and study topics like:

  • digital business
  • web applications
  • digitally enabled venture strategies
  • entrepreneurship

You can also specialise your studies with optional modules that fit your academic and professional profile, interests and career goals.

The programme will give you all the knowledge and practical skills that employers look for. We use novel and unique modules taught by Southampton Business School.

We welcome applicants from a range of academic and professional backgrounds. The University of Southampton is a world leader in business studies, with students from across the world choosing to study with us.

Course lead

Dr Heli Helanummi-Cole is a business leader with 15 years' experience in business development, financial and operational management, and luxury retail and product development.

Heli's research interests include entrepreneurial systems, innovation, technology strategy and venture failure. Visit Dr Helanummi Cole's staff profile to learn more about her work.

Accreditations

Image
Association to Advance Collegiate Schools of Business logo
Association to Advance Collegiate Schools of Business (AACSB)

Course location

This course is based at Highfield.

Awarding body

This qualification is awarded by the University of Southampton.

Download the programme specification

The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.

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