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Dr Pelin Demirel 

Associate Professor of Strategy and Innovation

Dr Pelin Demirel's photo

Dr Pelin Demirel is an Associate Professor of Strategy and Innovation at the Department of Strategy, Innovation and Entrepreneurship. Pelin is the Programme Leader for MSc Business Strategy & Innovation Management and MSc Entrepreneurship & Management programmes. She is also an Associate Editor of European Management Review.

Prior to joining Southampton Business School in 2015, she worked as an Assistant Professor in Industrial Economics at University of Nottingham between 2008 and 2014. She holds a first degree in Economics from Middle East Technical University, Turkey and a PhD in Economics from the ESRC Innogen Centre at The Open University, UK.

Her research focuses on innovation and entrepreneurship with a particular emphasis on sustainability. Investigating the potential of innovations as a facilitator for a more sustainable and inclusive society motivates her most recent research projects. She is currently a Co-Investigator of the Leverhulme Trust Grant “Sustaining Urban Habitats: An Interdisciplinary Approach” (£1.75 M) ( She has also recently completed projects funded by the ESRC Grant “ Innovating for a Low-Carbon Economy (2014-16)” (£28,448), British Academy Small Research Grant “Profiling the UK Clean Technology Sector” (£7,460) ( and University of Nottingham New Researchers’ Grant for “On the Drivers of Eco-Innovations: Empirical evidence from the UK” (£40,243).





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Research interests

Pelin’s current research focuses on understanding the role of innovations and entrepreneurship as a facilitator for transitioning to a more sustainable economy. Some of the research questions she is investigating include:

• The drivers of different types of environmental innovations in firms
• The relationship between environmental regulations and firms’ voluntary environmental agreements
• The drivers of environmental consumption decisions
• The entrepreneurial antecedents of environmental behaviour amongst high-tech start-ups
• The relationship between finance and innovation in the clean-technology sector
• The role of environmental innovations in transforming cities to become minimally unsustainable
• Digital freelancing practices

Majority of her work uses applied econometric techniques to investigate the research questions listed above.

Current PhD students
• Pei-Yu Yuan (2015-current), Persistence in Innovation Activities
• Phil Northall (2015-current), (, Sustaining Urban Habitats, An Interdisciplinary Approach
• Takron Opassuwan (2017-current), Commercialisation activities at Universities: Evidence from Thailand

Administrative Responsibilities:
• Director of MSc Business Strategy & Innovation Management
• Director of MSc Entrepreneurship & Management

Editorial Responsibilities:
• Associate Editor for European Management Review
• Guest Editor for Small Business Economics (Born to Be Green: New Insights into the Economics and Management of Green Entrepreneurship- 2017)

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Awards and Nominations:


2014 Winner of the Undergraduate Teaching Award (2nd Prize) at Nottingham University Business School based on student evaluations during 2013-2014 academic year.

2014 Nominated for Bi-annual Industry and Innovation DRUID award for Best Paper for the paper titled: Innovation and Firm Growth: Is R&D Worth It?

2013 Winner of the British Academy of Management Conference Best Paper Award in Innovation Track for the paper titled: Motivations for Organisational Eco-innovations: Adoption of Environmental Management Systems by UK Companies.


Dr Pelin Demirel
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number: 2/6045

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