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The University of Southampton
Winchester School of ArtPostgraduate study

MA Fashion Management

Gain an in-depth knowledge of fashion and management in a creative art school environment. You’ll be taught by academics with extensive fashion management experience, preparing you for a successful career in this fast-paced global industry.

Applications for 2020 entry to this course are now closed. We have a range of other related postgraduate courses that you may want to consider.

Introducing your course

The MA Fashion Management offers the chance to develop your creative thinking, marketing and business management skills while gaining a comprehensive understanding of today’s fashion world. You’ll learn from academics with a wealth of professional experience, and from external practitioners who bring different perspectives on current sector practices and issues. As you’d expect from a Russell Group university degree, your learning will also be informed by the School’s research. This programme offers the chance to choose a specialist module that will help you to achieve your career goals, on topics such as marketing, entrepreneurship or digital cultures. Based within a close-knit, creative community, you’ll be able to take part in School-wide events and collaborative projects with art and design students to enhance your skills and knowledge. Visits to London exhibitions and fashion shows will complement your campus-based studies. You’ll graduate with an impressive skill set that will help you advance your career or set up your own business venture.

**Applications for 2020 entry to this course are now closed.**

On the MA in Fashion Management you’ll gain the necessary skills to successfully manage any type of fashion brand, including fast fashion, sportswear, middle market, designer, lifestyle and luxury brands.

It will be of interest to students from a creative or design background who want to hone their management skills, as well as those with business or management training who want to gain sector-specific skills and knowledge.

View the programme specification for this course for 2020/21 entrants

View the programme specification for this course for 2021/22 entrants

Programme Structure

This is a one-year, full-time course. You’ll study a number of taught modules during the first two semesters; in semester three you’ll undertake independent study for your final project.

Fashion Management modules in semester one and two will introduce you to the core topics and practices involved in the strategic management of a fashion business. You’ll cover areas such as consumer behaviour, creative brand building and development, trend forecasting, supply chain management, product sourcing and development, integrated marketing communications, corporate social responsibility, sustainability and digital culture. In semester two you’ll consolidate your learning and be encouraged to think critically about fashion industry issues. Working in groups, you’ll examine case studies with a focus on topics such as sustainability and strategic brand growth, to apply your knowledge to real-world scenarios.

As well as gaining management know-how, in semester one you’ll gain a deeper insight into the fashion industry and its evolution. The Fashion Theory and Context module will help you to understand today’s industry, trends and customers within a broader historical and theoretical context – something not offered on all fashion management MA degrees – giving you a competitive advantage when you graduate.

Professional and Academic Skills modules in semesters one and two will ensure you are equipped for success, both in your studies and your future career. The modules include industry-specific activities such as producing mood-boards, competitive shop reports and price positioning maps, as well as collaboration and CV writing for fashion roles. You’ll also learn about research methodologies in preparation for your final project. Throughout the Professional Academic Skills modules you’ll be encouraged to reflect on your personal and professional goals and identify steps that will help you to achieve them.

This programme offers a higher level of personalisation than you’ll find on many similar UK degrees elsewhere. You’ll be able to tailor your course by choosing an optional module in semester two. This can help you to achieve your career aspirations – for example if your aim is to set up your own business you could take the entrepreneurship module, or specialise further in areas such as digital marketing, responsible design or advertising management. If you have come from a management background and would like to study a creative topic in more depth, you could choose a module on visual cultures or the theories and practice of visual presentation.

The final project is another opportunity to personalise your degree, as you’ll be able to choose a topic that aligns with your career goals. With academic supervision you will formulate a proposal and conduct your own research, using primary or secondary sources, to produce a report and presentation. Past students’ projects have covered topics such as a comparison of the luxury markets in China and the UK, consumer trends in specific geographic regions, and issues relating to sustainability in fashion.

Industry input

Our academics’ extensive network of contacts enables them to invite guest lecturers to give you different perspectives on today’s fashion industry and help you to develop your skills and networks. Previous speakers have included:

  • representatives from trend forecasting agencies
  • professionals with expertise in sustainability, supply chain management and ethical issues
  • a speaker from Burberry who talked about music and retail
  • a BBC executive who ran a presentation skills workshop

A creative community 

Based on campus with a range of arts practitioners, you’ll be exposed to the creative side of fashion and textile design, with access to a range of art, design and fashion related events and activities that will help you to develop your knowledge, expand your networks and enhance your employability. For example:

  • the School’s annual Fashion Sustainability Forum is a chance to hear from industry speakers on this important sector topic
  • you could gain hands-on experience by collaborating with fashion design and textile design students on the production of catwalk shows
  • events organised by the School’s research groups, such as the Winchester Luxury Research Group and Design Innovations group, are an opportunity to broaden your knowledge

Industry-experienced, research-active academics 

Our academics bring extensive industry experience and research expertise to the course. Their research strengths and areas of specialist knowledge include fashion in emerging markets and global contexts, the British fashion industry, global supply chain and design management, and sustainability in fashion.

  • Programme leader Dr Lipi Begum has professional experience in fashion retail, social enterprise and trend forecasting, and has consulted for the United Nations, universities and industry in Bangladesh, Paraguay, Uzbekistan, India and China. Her research explores ways in which fashion marketing and management intersect with cultural contexts and sustainability.
  • Charlie Ellis has worked in the fashion industry for more than 30 years, including roles in Hong Kong and China, and has taught at a number of London higher education institutions.
  • Molly Mills has over 20 years’ industry experience, including senior design and design management roles at Full Circle and Fat Face. She has particular expertise in design, logistics and supply chain management, and has set up her own label and shop. Her interests include sustainability in fashion, ethical supply chain development, design management and brand management.
  • Dr Adam George Dunn’s extensive research experience informs his teaching of academic and research skills. His research focuses on the way in which fashion and luxury can contribute to individual and collective expressions of identity.

Key Facts

Gain industry-specific management skills and a comprehensive understanding of the contemporary fashion world, including its historical and cultural contexts.

Learn from academics with extensive fashion management industry experience and research expertise.

Personalise your course; choose from a range of optional modules and tailor your final project to suit your career ambitions.

Industry speakers and visits to London galleries and fashion shows will enhance your learning.

Based in a creative art school environment, with opportunities to collaborate with fashion and textile design students.

Graduates have gone on to work for Seiko, Longines, Burberry, Arcadia Group and Longchamp.

Typical entry requirements

Selection process

The admissions policy for the MA Fashion Management is based on students having a good honours degree in a relevant subject (2.2 or above) or an equivalent standard in other qualifications approved by the University.

If you would like the opportunity to discuss any details of the course in more detail, please email

English Language Requirements

International and EU students applying for this programme are required to have a minimum IELTS score of Band 2C, 6.5 overall with a minimum of 6.0 in all components prior to starting the programme. For a full list of English language tests accepted please see here.

The University also runs a number of English language courses to prepare students for study, details can also be found here for more information about the WSA pre-sessionals.

Pre-sessional courses

Our pre-sessional English language courses are the best way to prepare for study at the University of Southampton. The courses will improve your capability and confidence in using English language in your studies.

Pre-masters courses

If you do not meet our entry requirements for direct entry to one of our MA programmes, you could progress to one of them via the University’s Pre-masters course.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Typical course content

You will work in a creative environment in which students from other programmes will be studying. You will work on projects set by your discipline and be taught by staff specific to your programme. The work which you produce will be manifested through media appropriate to your discipline and you will experience workshops specific to your programme.

Year 1

Semester One
Core [?]
A core module is a module which must be taken and passed.
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Semester Two
Core [?]
A core module is a module which must be taken and passed.
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Tuition fees

List of tuition fees for this course and it's variations
Course TitleAwardYear of entryMode of studyUK/EUInternational
Fashion ManagementMA 2020Full-time£9,250£18,812
View the full list of course fees


Scholarships, bursaries, sponsorships or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Explore funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

There will also be further costs for the following, not purchasable from the University:

EquipmentApproved calculators: The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.
StationeryYou will be expected to provide your own day-to-day stationery items, e.g. pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.
BooksWhere a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.
EquipmentArt equipment and materials: Drawing paper, painting materials, sketchbooks Students on the Studio programmes will be required to purchase Sketchbooks the cost of which will vary.
EquipmentArt equipment and materials: Fabric, thread, wool Students taking the Studio based Fashion Design and Textile Design Programme will be required to purchase their own materials, the cost of which will vary. A student can choose the quality.
EquipmentDesign equipment and materials: Standard construction/modelling materials will be provided where appropriate, unless otherwise specified in a module profile. For customisation of designs/models calling for material other than standard construction/ modelling materials, students will bear the costs of such alternatives.
Printing and copyingWritten coursework: In most cases, written coursework such as essays, projects and dissertations is submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. The cost of photocopying will also be the responsibility of the student.
Printing and copyingPortfolio: Printing for the collation of a student’s portfolio will be the responsibility of the student.
OtherOptional Visits (e.g. museums, galleries): Some modules may include optional visits to a museum, galleries, or industry. You will normally be expected to cover the cost of travel, admission and food unless otherwise specified in the module profile.
OtherParking costs: Free parking is not normally available on campus to students.
TravelThe Student’s Union provide a mini free bus service which runs every 2 hours between the Winchester Campus and the Highfield Campus. Students are responsible for all other daily travel expenses.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

The course is delivered through a combination of lectures and seminars, plus additional independent and group study. The seminars are highly interactive with lots of group activities, such as case studies and presentations, to help you apply your learning to real-world scenarios and develop essential transferable skills.

Industry guest speakers will further enhance your learning and optional field trips to London in semesters one and two will complement your class-based studies. Recent destinations have included the Victoria and Albert Museum and London Fashion Week.

You’ll be assessed through course work including individual and group assignments, presentations and critical reflective reports.

First-class facilities

The School has a superb library with a range of materials tailored to the study of fashion management. You’ll also have access to Mac suites with the latest industry-standard software, as well as learning resources available through Blackboard, our virtual learning environment. These include video recording and streaming platforms and access to LinkedIn Learning, which hosts a wide range of online tutorials for additional professional skills development support.

Student support

Winchester School of Art is a supportive learning community with an approachable, friendly academic team who will help you to achieve your ambitions. You’ll have one-to-one tutorials with your personal academic tutor, who can advise on any queries relating to your studies. You’ll also be able to access a wide range of University learning and welfare services should you need them.

For international students, weekly English for Academic Purposes workshops will help you to advance your language skills and understand the requirements of academic study in the UK. One-to-one English language tutorials are also available.


Study locations

Winchester campus

Winchester campus

Winchester School of Art is set in pleasant, green surroundings close ...Find out more

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