External roles and responsibilities
Rich received the BSc (Hons) degree in Psychology and the MSc degree in Research Methods in Psychology from the University of Southampton, UK, in 2008 and 2009 respectively. He was awarded his Engineering Doctorate by the same University in 2016.
He has published across a variety of topics, including eco-driving and the effect of multi-sensory, in-vehicle information on driving behaviour and fuel use, the general utility of various human factors and sociotechnical systems methods for the support of decision making and system design in a variety of domains, the characteristics and determinants of road users’ attitudes and behaviours, and the benefit of applying sociotechnical systems methods to the issue of road safety. He is a chartered member of the UK’s Chartered Institute of Ergonomics and Human Factors, a co-chair of the Energy and Mobility sub-committee of the Human Factors and Sustainable Development Technical Committee, and he serves as Associate Editor of the journal Safety Science.