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Research centre

Centre for Marketing Research

A man writing ideas on a glass wall with a marker pen

We research the science and art of marketing, focusing on areas like consumer behaviour, branding, and digital and data science.

Part of Business

Our researchers solve real-life marketing management challenges using robust methodologies such as big data analyses, experiments and surveys. We provide businesses with insights and advance knowledge in our field, which we represent at industry events and in the media.

I am interested in understanding what drives 'value' among consumers globally and how 'trust' varies across cultures and contexts.
Professor of Marketing
My current research involves examining how people react to brands espousing social causes, corporate brand crisis communication, impact of social media, and services.
Head of Department

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We welcome enquiries about partnerships and collaborations, education and enterprise.