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The University of Southampton
Winchester School of Art

WN25 BA (Hons) Fashion Marketing with Management

Offering unrivalled exposure to leading brands and encompassing the latest digital teaching, this degree will equip you for success in marketing and management roles in the global fashion industry.

Introducing your degree

Informed by industry and taught by academics with current professional experience, this programme delivers a comprehensive understanding of global fashion marketing and management, with a focus on the latest digital concepts and techniques. As a business course within an art school setting, it offers the academic rigour of a Russell Group university degree while nurturing the creative skills that will help you to stand out in the fashion world. Part of a vibrant arts campus, you’ll be able to put your skills into practice using our superb studio facilities, with the opportunity to collaborate on projects with students from other fashion-related disciplines. Our academics’ strong professional links mean you’ll also have unrivalled exposure to industry through guest lectures, company project briefs and visits to leading brands in the UK and overseas, while our proximity to London opens up a wealth of internship opportunities. You’ll graduate with finely tuned strategic and creative thinking skills and exceptional digital know-how, giving you an advantage as you enter the job market. Past graduates are now pursuing successful careers with companies such as John Lewis, Tommy Hilfiger, Arcadia Group, Next, Tom Ford and The Fold and many others.

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This programme combines the essentials of marketing and management, giving you a 360-degree view of the fashion industry. You’ll gain a seamless knowledge of the different roles and functions within the fashion business – an invaluable foundation whatever specific career path you choose.

Fashion is a fast-moving industry, so we regularly review and update the curriculum to reflect industry feedback, technological developments and changes in the fashion world, to ensure your learning is at the cutting edge of industry thinking and practice.


Accredited by the Institute of Direct and Digital Marketing (IDM).


Programme Structure

This is a three-four year, full-time course. It offers the option to study abroad for a year, or spend a year in employment between years two and three of the course.

Year one

The first year will give you grounding in the fundamentals of fashion business practice and provide the practical and academic skills you’ll need throughout the course. You’ll be introduced to fashion industry markets, marketing, research skills, and learn about key aspects of consumer behaviour. The Fashion Contexts module will put your studies into a broader context, while the practical Fashion Styling and Digital Practice module gives you a chance to develop your creative skills and become proficient in industry-standard software packages such as InDesign, Photoshop and Illustrator.

Year two 

In the second year you’ll gain a more in-depth knowledge of different aspects of the fashion business, through modules on:

  • Product management: buying and merchandising, including,  sales planning, range planning and in-store product merchandising.
  • Retail Futures:, looking at the global retail environment and exploring the changes, challenges and disruptors that are affecting it.
  • Creative Strategy: PR, branding, advertising and visual communication in the fashion industry.
  • Trend Forecasting: to develop an understanding of the process and nature of trend and how it supports planning for fashion business 

In the second year you’ll also be able to select a module that interests you from a wide range, on critical areas relating to the creative industries such as entrepreneurship, creative thinking and problem solving, sustainability and visual culture. This enables you to expand your knowledge, complementing your fashion marketing and management studies and helping you pursue your career goals.

Year three

Modules in the third year include an exploration of an idea for your final project through the module ‘Critical Issues’. To facilitate ideas for individual projects, key areas of current thinking from across the fashion industry will be explored to support you to develop an area of interest to explore and build specialist knowledge. You will also develop a detailed understanding of digital marketing and digital commerce, learning how to build a digital strategy and covering topics such as use of social media, search engine optimisation and pay-per-click marketing. The digital curriculum in your final year prepares you for a professional examination with the IDM (institute of Digital Marketing*). This content is designed to equip you with the most up to date digital marketing knowledge and skills in preparation for industry and of competitive advantage in the market place.  In the Professional Planning module you’ll focus on your own future career, with guidance on building your professional profile, identifying a career path and succeeding in interviews.  

Final major project 

In year three you’ll also complete a significant piece of work in the form of a final major project (with written and creative outputs), your work will be underpinned by independent research and you’ll receive support throughout from an academic supervisor.

You’ll have the freedom to choose a subject area that interests you and that will help you to achieve your career goals. For example you might choose a particular business function that you’d like to pursue, such as buying or marketing, or study a particular brand or industry sector. Past graduates’ projects have:

  • explored sustainability in relation to the fashion industry
  • developed a new brand or business idea based on the identification of key customer groups and drivers
  • analysed brands that are underperforming and suggested ways to reinvigorate them
  • considered the impact of technology and how this will impact consumer purchasing behaviour in the future

You’ll be able to choose a creative way to present your work – recent students have produced publications, short films, branded goods, look books and trend manuals, and digital products such as mock-ups of websites or apps.

Showcasing your work

We hold industry events in Winchester and beyond each year, attracting high-profile brands that are keen to learn more about the programme and its graduates.

Additional learning opportunities

Beyond the curriculum, there are numerous opportunities to further enrich your learning and broaden your experience. For example, you can:

  • get involved in projects for our in-house trend forecasting agency, Future Focus.
  • join the editorial board of the programme annual publication, FEAST magazine.
  • take advantage of our superb studio resources to enhance your photography, styling and creative production skills through independent practice.
  • gain experience through collaborations with students on other courses, for example by helping a fashion design student with their marketing or branding.
  • take non-credit bearing language courses to open up global career possibilities.
  • opt to study overseas for one academic year at one of our carefully selected partner institutions.
  • mentor other students in your final year to enhance your team building and professional skills.
  • develop programme events and support the management of the programmes digital channels to practice your taught marketing and promotion skills. 


We strongly encourage our students to gain as much professional experience as possible during their time with us. You’ll receive support to secure internships that will help you boost your CV and identify a preferred career path. Recent students have undertaken internships with:

  • Stella McCartney
  • Tommy Hilfiger
  • Net-A-Porter
  • Topshop Head Office
  • Exposure PR
  • Marks & Spencer
  • John Lewis head office
  • Next
  • GQ Magazine
  • Hunger Magazine
  • Dazed and Confused
  • Tom Ford
  • Alexander McQueen
  • Harper’s Bazaar
  • LVMH Group

Year in Employment

You could also choose to spend a year working in industry through the University’s Year in Employment initiative. Recently we have been offered direct placements with Tom Ford and LK Bennett.


As you’d expect from a Russell Group university degree, research will be an integral part your learning. As well as using research to underpin your own work, studies undertaken by the teaching team feed directly into the course content. Our academics are conducting research in a number of areas, including physical retailing, generation Z, the luxury market and the impact of digital technologies on consumer behavior.

In addition, WSA is home to a number of prestigious research groups that focus on areas such as the luxury market and design innovations. You’ll have access to the latest thinking through events and talks arranged by these groups.


Our academics bring a wealth of specialist knowledge and international industry experience to your learning.

  • Programme leader Amanda Bragg-Mollison has more than 15 years of experience in marketing and management and has held strategic roles with companies in the fields of branding and fashion promotion in the UK, France and the USA. She recently won an Innovative Teaching award for her contribution to teaching and learning, and her research interests include consumer behaviour and the digital environment for luxury fashion.
  • Pascal Matthias has industry experience spanning design, product development, buying and promotion, offering a unique 360 understanding of the fashion industry. Pascal has worked for leading high street; sports and work wear brands facilitating case studies and projects for our students through an extensive contact list. Pascal teaches and supports our third year students alongside the programme leader.
  • Linda Mackie has extensive commercial experience in retail buying and product development, having worked for Marks & Spencer, Debenhams and Habitat. Her expertise is with product development, manufacturing and consumerism and the relationship between design and marketing. Her career has taken her to numerous countries including New York, Japan, Thailand and India, where she worked with leading designers to develop product ranges alongside international manufacturers.
  • Paul Mackie has more than 16 years of senior-level experience within buying and merchandising, having worked for multinational retailers including Arcadia, Kingfisher and Fat Face. He has been responsible for developing strategic direction, market opportunities and product ranges, as well as introducing international brands into leading retailers including YSL, Ted Baker and Ben Sherman.
  • Anna Pegg’s combines her teaching with freelance trend scouting for brands and international design agencies. She has experience in footwear design and trend forecasting for a variety of sports casual brands including Reebok, Timberland and Clarks. Anticipating the future and enabling brands to keep one step ahead of their competitors has become the focus of her industry career. She was appointed Footwear and Leather Editor at and informed such brands as DKNY, Marks & Spencer, Nike, and Nokia. 

Industry-informed learning

This course is distinctive for the high level of industry exposure students receive. Lectures reflect current issues in industry, and for your assignments you’ll investigate real-world commercial issues or work on live briefs set in consultation with fashion companies. For example, students recently worked on a project looking at the Urban Outfitters brand; representatives from the brand came to review and give feedback on students’ work. In addition, brands such as Next and Top Shop visit to give careers and recruitment talks.

You’ll also have the opportunity to go on study trips in the UK and overseas. Recent trips have included Berlin Fashion Week to visit the head office of leading e-tailer Zalando, and visiting prestigious luxury brands such as Hermès in Paris, Fendi and Valentino in Rome and Brooks Brothers in New York.

View the programme specification for this course for 2018/19 entrants

View the programme specification for this course for 2019/20 entrants

Key Facts

Gain essential business skills tailored to the fashion industry, in a creative art school environment.

The latest digital strategies, concepts and techniques are embedded into the curriculum.

Learn from academics with years of fashion industry experience and research expertise.

Extensive contact with industry through guest lectures and live project briefs.

Study visits in the UK and overseas; recent destinations include Hermès in Paris, Fendi and Valentino in Rome and Brooks Brothers in New York.

Join a welcoming, creative campus community, with easy access to London  .

Our students have secured internships at a wealth of brands; examples including Stella McCartney, Net-A-Porter, Temperley London, Next, Tom Ford,  GQ, Hunger and Harper’s Bazaar magazines.

Our graduates work for John Lewis, Next, Arcadia Group, Primark, Tom Ford, Mr Porter, Net-A – Porter, Tommy Hilfiger and several PR companies.

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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management
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BA Fashion Marketing with Management

Typical entry requirements

Typical GCSE entry requirements for BA (Hons) Fashion Marketing with Management
GCSEWinchester School of Art requires all applicants to achieve at least a Grade 4 (taken in England) or a Grade C (where taken in Northern Ireland or Wales) in English and Mathematics. If you are taking an alternative qualification please contact our admissions team via
A Levels:
Typical A Levels entry requirements for BA (Hons) Fashion Marketing with Management
GCE A-level

Grades BBB (preferably including a Business or Humanities subject)

Typical IB entry requirements for BA (Hons) Fashion Marketing with Management
International Baccalaureate30 points including 16 at a higher level      
BTEC Extended Diploma in Business

DDM (Distinction Distinction Merit)

Other qualifications will be considered on an individual basis.

Please contact us for further information.

Selection process:
Average applications per place:

Applications should be made via UCAS.  

Equal consideration deadline: 15 January. Early applications are welcomed.

For the most up-to-date admission information, please check the UCAS website

Year 2 entry: if you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Full details can be found in the University’s Policy on the Recognition of Prior Learning.

International / EU applicants

English Language requirements

International and EU students must also comply with the University of Southampton's English language entry requirement for this course, which is to achieve IELTS 6.5 overall with a minimum of 6.0 in reading and writing and 5.5 in speaking and listening, or equivalent. Please see English language entry requirements for further details of English tests that we accept.

If you don’t meet our English language entry requirements for direct entry onto any of our BA programmes, you could be eligible to study on one of the University’s English language pre-sessional programmes at the Centre for Language Studies. For more information please visit Winchester School of Art Undergraduate Pre-sessional Programmes.

International Foundation Year

International students who do not currently meet our entry requirements may be able to join this course on successful completion of our International Foundation Year. Find out more about the Foundation Year.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Typical course content

BA (Hons) Fashion Marketing with Management is a three-year course, with core and choice modules.



Year 1

In part 1, you study five modules aimed at introducing you to key ideas in fashion marketing.

Semester One
Core [?]
A core module is a module which must be taken and passed.
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Semester Two
Core [?]
A core module is a module which must be taken and passed.
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

Year 2

Semester One


Product Management

Trend Forecasting

Select one from the following:

Optional Core

Business Skills for the Creative Industries

Creative Writing

Creative Futures

Image and Branding

Sight and Sound

Visual Culture


Semester Two


Retail Futures

Creative Strategy

Year 3

Semester 1


Critical Issues

Digital Marketing

Semester 2


Final project for Fashion Marketing with Mangement

Professional Planning

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Tuition fees

List of tuition fees for this course and it's variations
NameAwardYear of entryMode of studyUK/EUInternational
Fashion Marketing/ManagementBA2018Full-time£9,250£16,536
Fashion Marketing/ManagementBA2019Full-time£9,250£17,065
View the full list of course fees


Scholarships, bursaries or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Explore funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

There will also be further costs for the following, not purchasable from the University:

EquipmentApproved calculators: Candidates may use calculators in the examination room only as specified by the University and as permitted by the rubric of individual examination papers. The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.
StationeryYou will be expected to provide your own day-to-day stationery items, e.g. pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.
BooksWhere a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.
EquipmentArt equipment and materials: Drawing paper, painting materials, sketchbooks If a student wishes to use sketchbooks as a means of charting the progression of creative ideas/inspiration, students will be required to purchase their own from any source.
EquipmentStyling equipment: Students will be provided with photographic studios and core equipment to produce images in studio, however students will need to source (buy or borrow) such materials as clothing, make up, accessories for fashion shoots across modules.
EquipmentPhotography: Students will be provided with access to the Media Stores to borrow cameras / video cameras and associated items for the purpose of photographic work. Alternatively students may wish to buy / use their own.
EquipmentIT: Computer discs Students will need to buy their own discs for storage of work
EquipmentIT: Software licenses The programme provides licences for software situated on the schools premises. Software for any individually owned computing device Is the responsibility of the student.
EquipmentIT: Hardware As above.
Printing and copyingIn most cases, written coursework such as essays, projects and dissertations is submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. Final major project costs may likely be higher than other modules, and these costs are the responsibility of the student. The cost of photocopying will also be the responsibility of the student.
OtherOptional trips: Accommodation costs when abroad on any field / study trip will be paid for by the student. Travel costs are the responsibility of the student unless otherwise stated.
PlacementsIndustry placements and study exchanges: The cost for accommodation, insurance, travel costs etc. are dependent upon the destination and other variables.
OtherOptional visits: Some modules may include optional visits. You will normally be expected to cover the cost of travel and admission, unless otherwise specified.
OtherTravel and parking: The Student’s Union provide a mini free bus service which runs every two hours between the Winchester Campus and the Highfield Campus. Students are responsible for all other daily travel expenses including parking.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

You’ll learn through a mix of lectures, seminars, individual and group tutorials, workshops and private study. You’ll gain practical digital and fashion styling skills, and experience of writing strategic reports and business plans, alongside your contextual and theoretical knowledge. The curriculum also includes guest lectures, live briefs and optional study visits to leading fashion brands in the UK and overseas.

Alongside your subject-specific knowledge, you’ll develop superb research, critical analysis, team working and communication skills that will prove invaluable as your career progresses. 

You’ll be assessed on your coursework, which may take the form of written work with supporting visual portfolios, essays, marketing plans, illustrated business reports, creative formats such as film, image and editorial, and your final project.

Learning resources

You’ll have access to a range of excellent facilities to support your learning, including:

  • dedicated fashion marketing teaching suites
  • dual-platform computer suites with the latest creative software
  • photography and filmmaking equipment
  • subscriptions to leading fashion trend research services
  • a superb library with an extensive collection of academic journals, publications and leading fashion magazines, with specialist support from library staff 

Student support 

The relatively small intake on this programme and the informal learning environment we create means you’ll receive plenty of support, enabling you to excel. You’ll get to know your tutors well and you’ll be able to approach them queries about the course content. Every student is allocated a personal academic tutor, who acts as a first point of contact for course-related or personal issues, and you’ll have access to a range of University support services should you need them.

Breakdown of study time and assessment

Proportion of time spent in scheduled learning, teaching and independent study
Learning, teaching and assessment stage123
Scheduled learning & teaching study30%25%19%
Independent study70%75%81%
Placement study0%0%0%
Proportion of assessment by method
Learning, teaching and assessment stage123
Written exam assessment0%0%0%
Practical exam assessment0%0%0%
Coursework assessment100%100%100%

Study Locations

Winchester campus

Winchester campus

Winchester School of Art is set in pleasant, green surroundings close ...Find out more

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