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Centre for Marketing Research

Southampton Business School 

The Centre for Marketing Research 

Director: Rob Angell, Associate Professor

The Centre for Marketing Research (TCMR) pursues research that advances marketing theory and addresses real-world l issues experienced by the modern-day marketer.

Members in the centre pursue a diverse range of topics spanning the development and application of new and innovative methodologies for conducting market/marketing research, retailing, branding, advertising, business strategy, corporate social responsibility, as well as research that sits at the critical intersection between marketing and advances in technology (i.e. digital marketing, big data, marketing analytics, performance measurement).

The centre has published its work in a range of academic and practitioner outlets, including: Journal of Retailing, Journal of Product Innovation Management, International Journal of Research in Marketing, Journal of World Business, Strategic Entrepreneurship Journal, Harvard Business Review (Digital), Psychology and Marketing, Journal of Business Research, European Journal of Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Small Business Management, Journal of Business Ethics, Nonprofit and Voluntary Sector Quarterly, Technological Forecasting and Change, Computers in Human Behavior, and many others.

Objectives

The Centre for Marketing Research has the following internal and external objectives: 

  • To address topical and practical problems experienced by twenty-first century marketers.
  • To facilitate a vibrant research environment with cutting-edge marketing research, performed by an active community of centre members and visitors who are experts in their respective fields.
  • To develop an environment that fosters the research careers of junior faculty and PhD students. 

Seminars / Visitors to TCRM

The centre invites marketing scholars to SBS of the following profile: 

  1. Established, high profile, academics with a track record of publishing in the top marketing / management journals.

  2. On the rise academics (at L / SL level) with interesting and innovative research that will, or already has, created traction or stickiness.

Current Schedule

Tuesday 22nd January 2019:

Professor’s Heiner Evanschitzky (Aston University) and Christoph Teller (Surrey University). Focus: The changing face of retailing with an emphasis on publishing in the top marketing journals. 

Wednesday 13th March 2019 (TBC):

Dr. Ben Marder (University of Edinburgh). Focus: “The chillin service outcomes of customer reviews” (work in progress with Dr Rob Angell).
Further discussion: Designing experiments for marketing research.

Wednesday 18th June 2019:

Professor Mat Robson (Cardiff University): Mat will be talking to faculty about his latest research, as well as strategies for publishing in top journals.

Wednesday 20th November 2019

Professor Avi Shankar, University of Bath
Avi will be discussing how to make and position your marketing contribution.

Wednesday 18th December 2019

Professor Mat Hughes, Loughborough University
Mat will be delivering a session about marketing as an investment rather than a cost.

Wednesday 5th February 2020

Professor Simona Botti, London Business School
Simona will be delivering a paper on consumer choice (based on her recent JCR article)

Wednesday 26th February 2020

Professor Cammy Crolic, Said Business School
Cammy will deliver a talk about her recent JCR publication

Wednesday 18th March 2020

Professor Markus Blut
Markus will deliver a talk on technology readiness.

Wednesday 29th April 2020

Professor Lloyd Harris and Dr. Andrew Pressey
Talk: TBD

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