The University of Southampton
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Fashion Marketing with Management (BA)

Bachelor of Arts
Length of course
3 years, starts September 2020
Course type
UCAS course code

About this course

Gain essential business skills for the fashion industry with a focus on the latest digital knowledge and techniques. This programme is taught by academics with current professional experience. It will prepare you for a range of fashion business roles, including marketing, communications, buying, merchandising, PR, brand management and digital marketing. Our graduates work for major brands, and earn places on competitive graduate training schemes.

Based on a vibrant arts campus at a leading research-based university, you’ll put your creative business skills into practice using our superb facilities. This innovative programme is taught by a team of experienced industry-based professionals and academics, and will prepare you for career success.

You'll gain a detailed understanding of the latest best practice in fashion marketing and management, with modules including: 

  • Digital Marketing 

  • Consumer Intelligence

  • Product Management

  • Retail Futures

  • Trend Forecasting

  • Strategic Fashion Issues

  • Fashion Styling and Creative Practice

As part of your degree you can: 

  • spend a year in employment between years 2 and 3

  • spend a year studying overseas at a partner university

  • visit leading fashion brands in the UK and overseas; recent brands include Fendi, Facebook, Hermès, Gucci and Valentino in locations including Paris, New York, and Italy

  • attend talks from influential external industry speakers and brands

  • visit museums and industry trade shows such as Pure London and SEEK in Berlin

  • take an exam to achieve a professional certificate in digital marketing as part of your studies

  • work to commercially relevant briefs 

  • contribute to our in-programme FEAST magazine

  • become a student ambassador representing the school and programme

This programme is accredited by the Institute of Data & Marketing, and can lead to a professional certificate in addition to your degree.

You can download the course details, including modules, in the programme specificationPDF opens in a new window (PDF, 403.1 KB).

Location and awarding body

The course location is Winchester campus in Winchester. The awarding body is University of Southampton.