About this course
Gain essential business skills for the fashion industry with a focus on the latest digital knowledge and techniques. This programme is taught by academics with current professional experience. It will prepare you for a range of fashion business roles, including marketing, communications, buying, merchandising, PR, brand management and digital marketing. Our graduates work for major brands, and earn places on competitive graduate training schemes.
Based on a vibrant arts campus at a leading research-based university, you’ll put your creative business skills into practice using our superb facilities. This innovative programme is taught by a team of experienced industry-based professionals and academics, and will prepare you for career success.
You'll gain a detailed understanding of the latest best practice in fashion marketing and management, with modules including:
Digital Marketing
Consumer Intelligence
Product Management
Retail Futures
Trend Forecasting
Strategic Fashion Issues
Fashion Styling and Creative Practice
As part of your degree you can:
spend a year in employment between years 2 and 3
spend a year studying overseas at a partner university
visit leading fashion brands in the UK and overseas; recent brands include Fendi, Facebook, Hermès, Gucci and Valentino in locations including Paris, New York, and Italy
attend talks from influential external industry speakers and brands
visit museums and industry trade shows such as Pure London and SEEK in Berlin
take an exam to achieve a professional certificate in digital marketing as part of your studies
work to commercially relevant briefs
contribute to our in-programme FEAST magazine
become a student ambassador representing the school and programme
This programme is accredited by the Institute of Data & Marketing, and can lead to a professional certificate in addition to your degree.
Course location
This course is based at Winchester, Winchester.
Awarding body
This qualification is awarded by the University of Southampton.
Download the programme specification
The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.