Fashion Marketing with Management (BA)

GCSE requirements

Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 4/C)

English language requirements

All applicants must demonstrate they possess at least a minimum standard of English language proficiency. Applicants requiring a visa to study in the UK who do not offer GCSE English language (or GCSE English) at the required level will need to meet the following English language proficiency requirement. Find out more about the University’s English Language requirements.

Band C IELTS 6.5 overall, with a minimum of 6.0 in all components

We also accept other English language tests.

Non-academic entry requirements

There are no additional requirements

International qualifications

Find a list of accepted international qualifications listed by country.

This is a list of the international qualifications that are recognised by the University of Southampton. If you are not sure that your qualifications meet the requirements of this course please contact our Admissions Teams.

International Foundation Year for Law, Arts, Humanities, Business and Social Sciences

If you're an international student and don’t have the right qualifications for direct entry into this course, you may still be able to enrol by taking our International Foundation Year. This intensive, one-year course will give you the background skills and knowledge to enter into this undergraduate degree.

Contact us if you have a question about what qualifications you have or might need.

Other ways to qualify

You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:

• skills you might have gained through work or other life experiences (otherwise known as recognition of prior learning)

Find out more about our Admissions Policy.

Year 1

You’ll study 5 modules that introduce you to key ideas and skills in fashion marketing, including:

• Introduction to Research - critical thinking, communication and study skills

• Fashion Contexts - how eras and events, contemporary influencers and the media have impacted the current fashion landscape

• Introduction to Business - the concepts and principles of the fashion business

• Fashion Styling and Creative Practice

• Consumer Intelligence - behaviour and trends

Year 2

You’ll take 4 core modules to advance your existing skills and knowledge. Topics include:

• Product Management

• Trend Forecasting

• Creative Strategy - the fusion of strategy and creativity in fashion

• Retail Futures- fashion retailing and future developments in the changing retail landscape

 You’ll choose another module from a broad range of topic options:

• Business Skills for the Creative Industries

• Creative Futures - exploring democratic forms of innovation, including collaborative and environmental practices, activism, social innovation and economic sustainability

• Creative Writing

• Image and Branding - issues, terminology and trends in branding

• Visual Culture - the role of images in the construction of identity, and the ways in which we understand the world around us

You can also choose to spend a semester at a partner university in Europe, Canada or Hong Kong to explore fashion from a global perspective.

Year 3

You’ll consolidate your experience by producing a final marketing project. This is a body of work that illustrates the knowledge and skills you’ve learned, and aligns to your career ambitions. This will be a valuable addition to your professional portfolio.

Your final modules will equip you with the knowledge needed to work in the fashion business, specifically:

• Critical Issues - understanding the factors that determine a business’s success or failure

• Professional Planning - how to enter the workplace

• Digital Marketing - gain the latest knowledge and skills in preparation for industry

After completing your digital marketing module, you can choose to further enhance your CV by taking the 3-hour exam needed to earn the IDM’s Professional Certificate in Digital Marketing.

Support for your studies

We make sure you get the best possible student experience by giving you generous contact time with teaching staff.

You'll have your own personal academic tutor assigned to you. They'll offer one-to-one support and advice throughout your studies.

Our technicians and library staff are also on hand to help you learn new techniques, use studio equipment, or find material to support your research.

How you’ll spend your study time

Your scheduled learning, teaching and independent study, year by year:

How we’ll assess you

We’ll assess you using:

• essays
• oral presentations
• portfolios

Your assessment breakdown, year by year:

Careers services at Southampton

We are a top 20 UK university for employability (QS Graduate Employability Rankings 2019). Our Careers and Employability Service will support you throughout your time as a student and for up to 5 years after graduation. This support includes:

• work experience schemes

• CV and interview skills and workshops

• networking events

• careers fairs attended by top employers

• a wealth of volunteering opportunities

• study abroad and summer school opportunities

We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.

Work in industry

Our tutors have strong professional links to industry and will help you to network by arranging guest lectures, company project briefs and visits to leading brands in the UK and overseas.

London is just over an hour away by train, which opens up a wealth of internship opportunities. Students have interned across many different brands, including Tom Ford, Kalmar, Mango, Joseph, River Island, Burberry, Next, Topshop, Net-A-Porter, LK Bennett, Grazia Magazine and Surgery PR.

Our in-house Studio 3015 provides paid design and marketing internships for our graduates.

You can choose to take a year in employment to work in industry between your second and third years of study. It allows you to contextualise your academic studies and build industry networks. Students have worked at different brands including House of Fraser, French Connection and John Lewis. They have worked across a variety of roles including buying and merchandising.

UK/EU fees

You'll pay £9,250 in tuition fees for the academic year 2020 to 2021. This fee might change for further years of your course.

International student fees

You’ll pay £17,560 each year. This fee will stay the same throughout your studies.

What your fees pay for

Your tuition fees pay for the full cost of tuition and all examinations.

Find out how to:

• pay your tuition fees

• calculate your student finances

Extra costs you might have to pay

• Hardware
• Professional exams
• Stationery
• Printing and Photocopying Costs
• IT
• Approved Calculators
• Optional Visits (e.g. museums, galleries)
• Textbooks
• Art Equipment and Materials: Drawing paper; painting materials; sketchbooks
• Study Trips
• Software Licenses
• Other

Bursaries, scholarships and other funding

If you're a UK or EU student and your household income is under £25,000 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.

If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.

Get in touch for advice about student money matters.

Scholarships and grants

You may be able to get a scholarship or grant that's linked to your chosen subject area.

We award scholarships and grants for travel, academic excellence, or to students from underrepresented backgrounds.

Support during your course

The Student Services Centre offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.

Funding for international students

Find out about funding you could get as an international student.

Clubs, societies and facilities

Our campuses have:

• cafes and restaurants

• bars

• health centres

• banks

• a post office

• student shops

• a hairdresser

Our sports facilities include a 25-metre swimming pool, a gym with 140 fitness stations, squash courts, a bouldering wall, outdoor pitches and much more. There are over 80 sports clubs you could join, and activity classes including yoga and spin.

We have an internationally known theatre, concert hall, art gallery and cinema showing everything from mainstream blockbusters to international arthouse classics. You could perform at a gig, concert or show, take part in an exhibition or join a writers’ workshop. Find out more about arts and culture at Southampton.

Whatever your passion or community, you can find like-minded people at one of the Students’ Union clubs and societies. There are more than 200 to join, and social activities in every hall of residence.

Support while you study

We aim to help you deal with any problems you might come across, so you can make the most of your time at university. We offer support with:

• mental health, learning difficulties and disability

• money and accommodation

• childcare

• computers and IT

What happens after you apply

We will assess your application on the strength of your:

• predicted grades
• academic achievements
• personal statement
• academic reference

We aim to respond to you within 2 to 6 weeks with a decision about your application.