About this course
Gain essential business skills for the fashion industry with a focus on the latest digital knowledge and techniques. This fashion marketing and management degree is taught by academics with current professional experience. It will prepare you for a range of fashion business roles, including marketing, communications, buying, merchandising, PR, brand management and digital marketing. Our graduates work for major brands, and earn places on competitive graduate training schemes.
Based on a vibrant arts campus at a leading research-based university, you’ll put your creative business skills into practice using our superb facilities. This innovative programme is taught by a team of experienced industry-based professionals and academics, and will prepare you for career success.
You'll gain a detailed understanding of the latest best practice in fashion marketing and management, with modules including:
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Digital Marketing
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Consumer Intelligence
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Product Management
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Retail Futures
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Trend Forecasting
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Strategic Fashion Issues
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Fashion Styling and Creative Practice
As part of your degree you can:
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spend a year in employment between years 2 and 3
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spend a year studying overseas at a partner university
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visit leading fashion brands in the UK and overseas; recent brands include Fendi, Facebook, Hermès, Gucci and Valentino in locations including Paris, New York, and Italy
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attend talks from influential external industry speakers and brands
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visit museums and industry trade shows such as Pure London and SEEK in Berlin
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take an exam to achieve a professional certificate in digital marketing as part of your studies
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work to commercially relevant briefs
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contribute to our in-programme FEAST magazine
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become a student ambassador representing the school and programme
This programme is accredited by the Institute of Data & Marketing and can lead to a professional certificate in addition to your degree.
Accreditations
What's it like to study Fashion Marketing with Management at Southampton
Course location
This course is based at Winchester.
Awarding body
This qualification is awarded by the University of Southampton.
Download the programme specification
The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.
Entry requirements
For Academic year 202223
A-levels
BBB
A-levels additional information
Offers typically exclude General Studies and Critical Thinking. Preferably including a Business or Humanities subject
A-levels contextual offer
We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience.
Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Diploma
Pass, with 30 points overall with 15 points at Higher Level
International Baccalaureate Diploma additional information
Preferably including a Business or Humanities subject.
International Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Career Programme (IBCP) statement
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements.
Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
BTEC
Distinction, Distinction, Merit in the BTEC Extended Diploma.
Distinction, Distinction in the BTEC Diploma plus B in an A level
Distinction in the BTEC Subsidiary Diploma plus BB in two A levels
BTEC additional information
Preferably including a Business or Humanities subject.
Access to HE Diploma
60 credits with a minimum of 45 credits at Level 3, of which 24 must be at Distinction and 21 credits at Merit
Access to HE additional information
Preferably including a Business or Humanities subject.
Irish Leaving Certificate
Irish Leaving Certificate (first awarded 2017)
H2 H2 H3 H3 H3 H3
Irish Leaving Certificate (first awarded 2016)
B1 B1 B1 B1 B2 B2
Irish certificate additional information
Preferably including a Business or Humanities subject.
Scottish Qualification
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education.
Please see the University of Southampton’s Curriculum for Excellence Scotland Statement (PDF) for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Cambridge Pre-U
M2 M2 M2 in three principal subjects
Cambridge Pre-U additional information
Preferably including a Business or Humanities subject.
Welsh Baccalaureate
BBB from 3 A levels
or
BB from two A levels and B from the Advanced Welsh Baccalaureate Skills Challenge Certificate
Welsh Baccalaureate additional information
Offers typically exclude General Studies and Critical Thinking. Preferably including a Business or Humanities subject
Welsh Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
European Baccalaureate
75% overall
Other requirements
GCSE requirements
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 4/C)
Find the equivalent international qualifications for our entry requirements.
English language requirements
If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:
IELTS score requirements
- overall score
- 6.5
- reading
- 6.0
- writing
- 6.0
- speaking
- 6.0
- listening
- 6.0
We accept other English language tests. Find out which English language tests we accept.
You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:
-
skills you might have gained through work or other life experiences (otherwise known as recognition of prior learning)
Find out more about our Admissions Policy.
For Academic year 202122
A-levels
BBB
A-levels additional information
Offers typically exclude General Studies and Critical Thinking. Preferably including a Business or Humanities subject
A-levels contextual offer
We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience.
Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Diploma
Pass, with 30 points overall with 15 points at Higher Level
International Baccalaureate Diploma additional information
Preferably including a Business or Humanities subject.
International Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Career Programme (IBCP) statement
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements.
Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
BTEC
Distinction, Distinction, Merit in the BTEC Extended Diploma.
Distinction, Distinction in the BTEC Diploma plus B in an A level
Distinction in the BTEC Subsidiary Diploma plus BB in two A levels
BTEC additional information
Preferably including a Business or Humanities subject.
Access to HE Diploma
60 credits with a minimum of 45 credits at Level 3, of which 24 must be at Distinction and 21 credits at Merit
Access to HE additional information
Preferably including a Business or Humanities subject.
Irish Leaving Certificate
Irish Leaving Certificate (first awarded 2017)
H2 H2 H3 H3 H3 H3
Irish Leaving Certificate (first awarded 2016)
B1 B1 B1 B1 B2 B2
Irish certificate additional information
Preferably including a Business or Humanities subject.
Scottish Qualification
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education.
Please see the University of Southampton’s Curriculum for Excellence Scotland Statement (PDF) for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Cambridge Pre-U
M2 M2 M2 in three principal subjects
Cambridge Pre-U additional information
Preferably including a Business or Humanities subject.
Welsh Baccalaureate
BBB from 3 A levels
or
BB from two A levels and B from the Advanced Welsh Baccalaureate Skills Challenge Certificate
Welsh Baccalaureate additional information
Offers typically exclude General Studies and Critical Thinking. Preferably including a Business or Humanities subject
Welsh Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
European Baccalaureate
75% overall
Other requirements
GCSE requirements
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 4/C)
Find the equivalent international qualifications for our entry requirements.
English language requirements
If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English. You'll need all of the following scores as a minimum:
IELTS score requirements
- overall score
- 6.5
- reading
- 6.0
- writing
- 6.0
- speaking
- 6.0
- listening
- 6.0
We accept other English language tests. Find out which English language tests we accept.
You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:
-
skills you might have gained through work or other life experiences (otherwise known as recognition of prior learning)
Find out more about our Admissions Policy.
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
Course structure
COVID-19: we've made some changes to the structure of the course for this academic year. Download the programme specification addendum in 'About this course' to learn more.
This programme has been developed in consultation with industry to ensure you’re prepared for a range of fashion business careers.
The core modules give you specialist knowledge and the ability to apply theoretical understanding to real-life situations. You’ll also have a choice of modules in year 2, allowing you to follow your own career interests.
Year 1 overview
You’ll study 5 modules that introduce you to key ideas and skills in fashion marketing, including:
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Introduction to Research - critical thinking, communication and study skills
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Fashion Contexts - how eras and events, contemporary influencers and the media have impacted the current fashion landscape
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Introduction to Business - the concepts and principles of the fashion business
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Fashion Styling and Creative Practice
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Consumer Intelligence - behaviour and trends
Year 2 overview
You’ll take 4 core modules to advance your existing skills and knowledge. Topics include:
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Product Management
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Trend Forecasting
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Creative Strategy - the fusion of strategy and creativity in fashion
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Retail Futures- fashion retailing and future developments in the changing retail landscape
You’ll choose another module from a broad range of topic options:
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Business Skills for the Creative Industries
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Creative Futures - exploring democratic forms of innovation, including collaborative and environmental practices, activism, social innovation and economic sustainability
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Creative Writing
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Image and Branding - issues, terminology and trends in branding
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Visual Culture - the role of images in the construction of identity, and the ways in which we understand the world around us
You can also choose to spend a semester at a partner university in Europe, Canada or Hong Kong to explore fashion from a global perspective.
Year 3 overview
You’ll consolidate your experience by producing a final marketing project. This is a body of work that illustrates the knowledge and skills you’ve learned, and aligns to your career ambitions. This will be a valuable addition to your professional portfolio.
Your final modules will equip you with the knowledge needed to work in the fashion business, specifically:
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Critical Issues - understanding the factors that determine a business’s success or failure
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Professional Planning - how to enter the workplace
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Digital Marketing - gain the latest knowledge and skills in preparation for industry
After completing your digital marketing module, you can choose to further enhance your CV by taking the 3-hour exam needed to earn the IDM’s Professional Certificate in Digital Marketing.
Want more detail? See all the modules in the course.
Modules
For entry in Academic Year 2021-22
Year 1 modules
You must study the following modules in year 1:
Understanding consumer behaviour and the trends in consumer lifestyles and sub-culture is at the core of creative marketing and management strategy. Being able to define and analyse consumers against a set of classifications enables successful decisions t...
This module delivers a broad understanding and appreciation of fashion; it will develop your knowledge and understanding of fashion in contemporary and historical contexts. By studying a range of critical fashion eras and events, contemporary fashion infl...
Fashion Styling and Creative Practice introduces and explores contemporary fashion styling and photography, visual communication and creative practice within the fashion industry. Utilising research methodologies introduced in ‘Fashion Research’ you will...
Introduction to fashion business is a core module, which will provide you with knowledge of underlying concepts and principles of the fashion market. This module provides you with an introduction to the key areas of organisations, markets, consumers, mar...
This module introduces you to effective learning and studentship at undergraduate level. It will orientate you to the practices and knowledge base needed to understand your programme, Fashion Marketing with Management. It will introduce you to how to refl...
Year 2 modules
You must study the following modules in year 2:
This module builds on your introductory knowledge and skills acquired during level 4 and enables you to develop an understanding of the fusion of strategy and creativity in fashion. It explores the increasing demand for co-operation of integrated communic...
In the Product Management module, we will challenge you to use your creative and commercial critical thinking skills to identify market trends and opportunities. We will analyse how a business can respond to emerging opportunities in the development of pr...
This module builds upon your introductory knowledge and skills acquired during Part One. You will develop knowledge and critical understanding of the fashion retail environment and its dynamic nature. As part of this module, you will consider the future r...
‘At its very basic, a trend can be defined as the direction in which something tends to move and which has consequential impact on the culture, society or business sector through which it moves’. (Raymond. M. 2010) This module introduces you to the es...
You must also choose from the following modules in year 2:
This module will cover the main aspects of developing and executing a business proposition and plan within the creative industries. You will also be guided in the use free apps based on the Business Canvas to make you more competent at developing a plan f...
In a world immersed in a process of change, facing social and sustainable significant challenges, this module focuses on the capacity of creative practices to set out potential new scenarios and creative futures. It will encourage you to think and discuss...
The module provides an introduction to creative writing and familiarises you with a range of writing styles appropriate to effective communications in the wider context of the creative industries and public arena. You will be encouraged to develop a vari...
This module introduces you to issues, terminology and trends in brand signature, visual identity image and branding. The syllabus will explore aspects of identity and image in a branding context. The module will also provide you with an opportunity to ana...
Sight and Sound is designed to introduce students to the language of cinema in support of their research methodologies and professional skill sets in the creative industries. Using key texts and self-generated or found visual samples as a basis for teachi...
We live in a world that is saturated by images. Images from the far reaches of space to the sub-atomic level and just about everything in between. Images seem to have a special power over our lives, playing a part in the constructions of who and what we ...
Year 3 modules
You must study the following modules in year 3:
This module builds on the knowledge gained from parts one and two and explores the strategic issues facing fashion businesses today and in the future. Students will develop understanding of the factors which determine a business’s success or failure, and ...
‘Digital Marketing’ provides you with an in-depth knowledge and understanding of digital marketing techniques and a practical understanding and critical insight into data driven marketing. The module will teach you to develop a successful digital creative...
This final module is devoted to the development and completion of an individually negotiated project drawing on knowledge and skills from all previous modules to realise a body of work directly aligned to progression to post graduate study or employabilit...
This module aims to equip you with the necessary tools to maximise your success of gaining employment and securing a successful career in the fashion industry. Professional Planning focuses on career planning and developing your employability profile,...
Learning and assessment
The learning activities for this course include the following:
- lectures
- classes and tutorials
- independent learning (studying on your own)
Course time
How you'll spend your course time:
Year 1
Study time
Your scheduled learning, teaching and independent study for year 1:
How we'll assess you
- essays
- oral presentations
- portfolios
Your assessment breakdown
Year 1:
Year 2
Study time
Your scheduled learning, teaching and independent study for year 2:
How we'll assess you
- essays
- oral presentations
- portfolios
Your assessment breakdown
Year 2:
Year 3
Study time
Your scheduled learning, teaching and independent study for year 3:
How we'll assess you
- essays
- oral presentations
- portfolios
Your assessment breakdown
Year 3:
Academic support
You’ll be supported by a personal academic tutor and have access to a senior tutor.
Course leader
Amanda Bragg-Mollison is the course leader.
Careers
You’ll graduate the fashion marketing degree with finely tuned strategic and creative thinking skills, as well as exceptional digital knowledge, giving you an advantage as you enter the job market. This course will prepare you for a range of fashion business roles, including:
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marketing and digital marketing
-
communications
-
buying
-
styling
-
PR
-
digital commerce
-
merchandising
-
brand management
-
editorial production
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retail management
Many of our graduates have gained places on highly competitive graduate training schemes. They also work for leading fashion brands including:
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Tom Ford
-
John Lewis
-
Next
-
Mr Porter
-
The Fold
-
New Look
-
Primark
-
Arcadia Group
We focus on your employability throughout your studies by offering:
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ongoing advice from tutors with extensive fashion experience
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careers events to introduce you to potential employers
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collaborative relationships with organisations such as Urban Outfitters, Arcadia and Hampshire Cultural Trust
Careers services at Southampton
We are a top 20 UK university for employability (QS Graduate Employability Rankings 2019). Our Careers and Employability Service will support you throughout your time as a student and for up to 5 years after graduation. This support includes:
work experience schemes
CV and interview skills and workshops
networking events
careers fairs attended by top employers
a wealth of volunteering opportunities
study abroad and summer school opportunities
We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.
Work in industry
Our tutors have strong professional links to industry and will help you to network by arranging guest lectures, company project briefs and visits to leading brands in the UK and overseas.
London is just over an hour away by train, which opens up a wealth of internship opportunities. Students have interned across many different brands, including Tom Ford, Kalmar, Mango, Joseph, River Island, Burberry, Next, Topshop, Net-A-Porter, LK Bennett, Grazia Magazine and Surgery PR.
Our in-house Studio 3015 provides paid design and marketing internships for our graduates.
You can choose to take a year in employment to work in industry between your second and third years of study. It allows you to contextualise your academic studies and build industry networks. Students have worked at different brands including House of Fraser, French Connection and John Lewis. They have worked across a variety of roles including buying and merchandising.
Fees, costs and funding
Tuition fees
Fees for a year's study:
- UK students pay £9,250.
- EU and international students pay £18,520.
What your fees pay for
Your tuition fees pay for the full cost of tuition and all examinations.
Find out how to:
Accommodation and living costs, such as travel and food, are not included in your tuition fees. Explore:
Bursaries, scholarships and other funding
If you're a UK or EU student and your household income is under £25,000 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.
If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.
Get in touch for advice about student money matters.
Scholarships and grants
You may be able to get a scholarship or grant that's linked to your chosen subject area.
We award scholarships and grants for travel, academic excellence, or to students from underrepresented backgrounds.
Support during your course
The Student Services Centre offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.
Funding for EU and international students
Find out about funding you could get as an international student.
How to apply
When you apply use:
- UCAS course code: WN25
- UCAS institution code: S27
What happens after you apply?
We will assess your application on the strength of your:
- predicted grades
- academic achievements
- personal statement
- academic reference
We aim to respond to you within 2 to 6 weeks with a decision about your application.
Equality and diversity
We treat and select everyone in line with our Equality and Diversity Statement.
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
