Fashion Marketing with Management (BA)

Got a question?

Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000

This programme has been developed in consultation with industry to ensure you’re prepared for a range of fashion business careers.

The core modules give you specialist knowledge and the ability to apply theoretical understanding to real-life situations. You’ll also have a choice of modules in year 2, allowing you to follow your own career interests.

Year 1 overview

You’ll study 5 modules that introduce you to key ideas and skills in fashion marketing, including:

• Introduction to Research - critical thinking, communication and study skills

• Fashion Contexts - how eras and events, contemporary influencers and the media have impacted the current fashion landscape

• Introduction to Business - the concepts and principles of the fashion business

• Fashion Styling and Creative Practice

• Consumer Intelligence - behaviour and trends

Year 2 overview

You’ll take 4 core modules to advance your existing skills and knowledge. Topics include:

• Product Management

• Trend Forecasting

• Creative Strategy - the fusion of strategy and creativity in fashion

• Retail Futures- fashion retailing and future developments in the changing retail landscape

 You’ll choose another module from a broad range of topic options:

• Business Skills for the Creative Industries

• Creative Futures - exploring democratic forms of innovation, including collaborative and environmental practices, activism, social innovation and economic sustainability

• Creative Writing

• Image and Branding - issues, terminology and trends in branding

• Visual Culture - the role of images in the construction of identity, and the ways in which we understand the world around us

You can also choose to spend a semester at a partner university in Europe, Canada or Hong Kong to explore fashion from a global perspective.

Year 3 overview

You’ll consolidate your experience by producing a final marketing project. This is a body of work that illustrates the knowledge and skills you’ve learned, and aligns to your career ambitions. This will be a valuable addition to your professional portfolio.

Your final modules will equip you with the knowledge needed to work in the fashion business, specifically:

• Critical Issues - understanding the factors that determine a business’s success or failure

• Professional Planning - how to enter the workplace

• Digital Marketing - gain the latest knowledge and skills in preparation for industry

After completing your digital marketing module, you can choose to further enhance your CV by taking the 3-hour exam needed to earn the IDM’s Professional Certificate in Digital Marketing.

Want more detail? See all the modules in the course.

The learning activities for this course include the following:

• lectures
• classes and tutorials
• independent learning (studying on your own)

Course time

How you'll spend your course time:

Course leader

Jennifer Anyan is the course leader.

You’ll graduate the fashion marketing degree with finely tuned strategic and creative thinking skills, as well as exceptional digital knowledge, giving you an advantage as you enter the job market. This course will prepare you for a range of fashion business roles, including:

• marketing and digital marketing

• communications

• buying

• styling

• PR

• digital commerce

• merchandising

• brand management

• editorial production

• retail management

Many of our graduates have gained places on highly competitive graduate training schemes. They also work for leading fashion brands including: 

• Tom Ford

• John Lewis

• Next

• Mr Porter

• The Fold

• New Look

• Primark

• Arcadia Group

 We focus on your employability throughout your studies by offering:

• ongoing advice from tutors with extensive fashion experience

• careers events to introduce you to potential employers

• collaborative relationships with organisations such as Urban Outfitters, Arcadia and Hampshire Cultural Trust

Careers services at Southampton

We are a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers and Employability Service will support you throughout your time as a student and for up to 5 years after graduation. This support includes:

• work experience schemes

• CV and interview skills and workshops

• networking events

• careers fairs attended by top employers

• a wealth of volunteering opportunities

• study abroad and summer school opportunities

We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.

Work in industry

Our tutors have strong professional links to industry and will help you to network by arranging guest lectures, company project briefs and visits to leading brands in the UK and overseas.

London is just over an hour away by train, which opens up a wealth of internship opportunities. Students have interned across many different brands, including Tom Ford, Kalmar, Mango, Joseph, River Island, Burberry, Next, Topshop, Net-A-Porter, LK Bennett, Grazia Magazine and Surgery PR.

Our in-house Studio 3015 provides paid design and marketing internships for our graduates.

You can choose to take a year in employment to work in industry between your second and third years of study. It allows you to contextualise your academic studies and build industry networks. Students have worked at different brands including House of Fraser, French Connection and John Lewis. They have worked across a variety of roles including buying and merchandising.

Tuition fees

Fees for a year's study:

• UK students pay £9,250.
• EU and international students pay £20,340.

What your fees pay for

Your tuition fees pay for the full cost of tuition and all examinations.

Find out how to:

• pay your tuition fees

• calculate your student finances

Accommodation and living costs, such as travel and food, are not included in your tuition fees. Explore:

• accommodation costs

• living costs

• budgeting advice

Bursaries, scholarships and other funding

If you're a UK or EU student and your household income is under £25,000 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.

If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.

Get in touch for advice about student money matters.

Scholarships and grants

You may be able to get a scholarship or grant to help fund your studies.

We award scholarships and grants for travel, academic excellence, or to students from under-represented backgrounds.

Support during your course

The Student Services Centre offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.

Funding for EU and international students

Find out about funding you could get as an international student.

When you apply use:

• UCAS course code: WN25
• UCAS institution code: S27

Apply for 2023 entry

What happens after you apply?

We will assess your application on the strength of your:

• predicted grades
• academic achievements
• personal statement
• academic reference

We'll aim to process your application within 2 to 6 weeks, but this will depend on when it is submitted. Applications submitted in January, particularly near to the UCAS equal consideration deadline, might take substantially longer to be processed due to the high volume received at that time.

Equality and diversity

We treat and select everyone in line with our Equality and Diversity Statement.

Got a question?

Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000