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Undergraduate
Courses / Undergraduate / Fashion Marketing with Management (BA)

Fashion Marketing with Management (BA)

Award
Bachelor of Arts
Typical Offer
BBB View full entry requirements
Duration
3 years
Course Type
Full-time
Campus
Winchester
UCAS Course code
WN25

About this course

Gain essential business skills for the fashion industry with a focus on the latest digital knowledge and techniques. This fashion marketing and management degree is taught by academics with current professional experience. It will prepare you for a range of fashion business roles, including marketing, communications, buying, merchandising, PR, brand management and digital marketing. Our graduates work for major brands, and earn places on competitive graduate training schemes.

Based on a vibrant arts campus at a leading research-based university, you’ll put your creative business skills into practice using our superb facilities. This innovative programme is taught by a team of experienced industry-based professionals and academics, and will prepare you for career success.

You'll gain a detailed understanding of the latest best practice in fashion marketing and management, with modules including: 

  • Digital Marketing 

  • Consumer Intelligence

  • Product Management

  • Retail Futures

  • Trend Forecasting

  • Strategic Fashion Issues

  • Fashion Styling and Creative Practice

As part of your degree you can: 

  • spend a year in employment between years 2 and 3

  • spend a year studying overseas at a partner university

  • visit leading fashion brands in the UK and overseas; recent brands include Fendi, Facebook, Hermès, Gucci and Valentino in locations including Paris, New York, and Italy

  • attend talks from influential external industry speakers and brands

  • visit museums and industry trade shows such as Pure London and SEEK in Berlin

  • take an exam to achieve a professional certificate in digital marketing as part of your studies

  • work to commercially relevant briefs 

  • contribute to our in-programme FEAST magazine

  • become a student ambassador representing the school and programme

This programme is accredited by the Institute of Data & Marketing and can lead to a professional certificate in addition to your degree.

Accreditations

This course is accredited by:

Image
The Institute of Direct and Digital Marketing logo
The Institute of Direct and Digital Marketing

What's it like to study Fashion Marketing with Management at Southampton

Find out more about the undergraduate degree in Fashion Marketing with Management at Winchester School of Art from our staff and students.

Course location

This course is based at Winchester.

Awarding body

This qualification is awarded by the University of Southampton.

Download the programme specification

The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.

In light of COVID-19, we’ve made changes to some elements of course delivery for 2020-21. For details as to how this has changed delivery for this course, please view the Addendum to the Programme Specification PDF.