The University of Southampton
Southampton Business School

N101 BSc Business Analytics with placement year (4 years)

Learn how to help organisations make sense of data – a skill that is in growing demand across a wide range of sectors. This business analytics degree is one of the few of its kind in the UK to offer a foundation in programming, offering you an additional career advantage.

Introducing your degree

This degree is designed to meet a growing need for graduates with a sound education in business and the specialist skills to help organisations understand their customers, forecast future demand and use big data to make effective decisions. You’ll learn to use industry-standard analytics software and develop the mathematical skills required to gain insights from a range of data sources, including the internet and social media data. In addition, this is one of the only UK business analytics BSc to include a foundation in programming – a valuable skill for your future career. You’ll put your knowledge into practice at the end of the course by working on a project to address a real-world industry issue. You’ll be able to put your knowledge into practice and gain crucial professional experience on a one-year industry placement, as well as by doing a final project on a real-world business issue. Your learning will be informed by the expertise of our research-focused academics, while input from industry ensures the course content meets today’s business needs.


What is this? (More Information) This information is based on historical data and may have been aggregated. Find out more.

This is a three-year, full-time degree. The first-year modules are shared across a number of our courses, giving you the flexibility to swap to another business management programmes after year one, should you wish to.

View the programme specification for this course.

Programme Structure

Year one

In the first year you will take a distinctive set of core and compulsory modules that provide a robust foundation for your studies in years two and three. These modules cover accounting and practical management skills, and draw from different disciplines to explore the development of business concepts and key technologies, giving you greater insight into the contemporary business world. The breadth of study in year one will also help you to identify areas of business that most interest you.

Years two and four

In the second and fourth years you will study a number of specialist core and compulsory modules with a data analytics focus. These cover topics such as forecasting, simulation, optimisation, data mining and knowledge management.

Year three – your industry placement

In the third year you’ll spend a minimum of 32 weeks on an industry placement relevant to your course. The placement is a superb opportunity to apply your business analytics knowledge in the real world and enhance your CV. You’ll gain relevant work experience, learn new skills and have the chance to grow your professional networks. In addition, students currently earn an average of £17,000 on placement.

Some students opt for a placement in a large multinational company, while others choose to work in a smaller organisation. Our students have recently secured placements with:

  • Amazon
  • IBM
  • SAP
  • J.P. Morgan
  • L’Oréal
  • Morgan Stanley
  • Blue Chip Markets
  • Xerox
  • BMW Group
  • Nissan
  • The Walt Disney Company
  • Panasonic
  • Fresh Relevance

Final project

Another distinctive feature of this course is the final project. Instead of a standard dissertation, you’ll investigate a business problem or issue identified by a real organisation. This will enable you to put your analytical and problem-solving skills into practice, as well as preparing you for the types of projects you may tackle in the workplace. Past projects include designing a forecasting model to predict a retailer’s stock requirements, or a simulation model to identify ways to reduce health service waiting times.

Personalise your learning

The course enables you to follow your interests by choosing up to six optional modules from a wide selection. You could choose to further develop your programming skills or learn about web design. You can also study aspects of business and management in more depth, for example by taking modules on financial management, project management, digital business models, marketing, innovation, enterprise, or risk management.

There is even an opportunity to study a language, or choose from the University’s range of interdisciplinary modules, which cover topics from sustainability to neuroscience.

Programming and software skills

This course offers an unrivalled opportunity to get to know a range of industry-standard software packages, equipping you for the workplace. You’ll learn SAS Base programming, enabling you to read, manage and analyse big data. The module will help prepare you for SAS Base Programmer certification.

You’ll also be able to experience packages such as @Risk, SIMUL8, SPSS and Vensim, and to learn the basics of web design.

Industry links

Our strong connections with industry will enrich your learning experience. Numerous organisations work with us to offer third-year placements and to develop our placement preparation programme. In addition, we use industry feedback to inform the course design, making sure you gain the skills businesses need. We also invite guest speakers to contribute to our modules, so you’ll hear from analytics professionals about current issues and new developments in their sector.

Learn from leading researchers

As well as undertaking research within the Business School, our academics are part of the University’s Centre of Operational Research, Management Sciences and Information Systems (CORMSIS). This multidisciplinary research centre is recognised as one of the leading groups of its type in the UK. This means your learning will be informed by the latest research findings in the field, as well as from our academics’ professional experience.

  • Dr Maxwell Chipulu focusses on the development and application of effective data analytics models for inference, prediction and performance evaluation that take into account all types of available data.
  • Professor Johnnie Johnson is renowned for research into decision and risk analysis, including decision making in uncertain environments.
  • Professor Tolga Bektas is an expert in logistics with a focus on sustainability issues. He is involved in numerous research collaborations with industry and academic institutions worldwide.
  • Professor Julia Bennell specialises in optimisation models for manufacturing, vehicle routing, scheduling and network design. She has undertaken numerous research and consultancy projects with organisations including the Defence Science and Technology Laboratory and the UK’s air traffic control and tax agencies.

Key Facts

Learn data analytics skills that are highly sought after by a wide range of organisations and sectors, alongside a comprehensive grounding in business theory and practice.

Put your learning into practice on a one-year industry placement, which offers invaluable professional experience and a chance to grow your networks.

One of the few business analytics degrees in the UK to include the fundamentals of programming.

Gain experience of industry-standard analytics software, including the widely-used SAS package.

Instead of a traditional dissertation, explore a real-world business issue in your final project.

A flexible course with a wide range of optional modules and the chance to study subjects outside your subject area, including interdisciplinary modules, language modules and web design.

Related Staff Member

Dr Maxwell Chipulu

Entry Requirements

Typical entry requirements

GCSESouthampton Business School requires all applicants to achieve at least a Grade 4 in English and Grade 6 in Mathematics GCSEs (taken in England) or a Grade C in English and B in Mathematics (where taken in Northern Ireland or Wales). If you are taking an alternative Mathematics qualification please contact our admissions team via
A Levels:
GCE A-level



ABB with A in Extended Project Qualification (EPQ)

General Studies is not accepted.

The below subjects are considered as restricted. This means that we can accept one subject from the following list if combined with other academic subjects:

Applied subjects
Art: including Design, Fine Art, Photography, Textiles
Communication Studies
Creative Media
Creative Writing
Critical Thinking
Film Studies
Health & Social Care
Home Economics
Hospitality and Supervision
Leisure Studies
Media Studies
Music Technology
Outdoor Education
Performing Arts
Public Services
Sports Studies/Science
Theatre Studies
Travel & Tourism

Please note: Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects.




International Baccalaureate34 points, 17 at higher level
BTEC Level 3 Extended Diploma in Business

Distinction, Distinction, Distinction

If you are studying a Level 3 BTEC or OCR Cambridge qualification in Business then this can be accepted. However, if another subject area is being studied we would advise you to check with us prior to applying to ensure this is acceptable.

Contextual offers

The University of Southampton is committed to widening participation and ensuring that all students with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data supports our admissions teams to recognise a student’s potential to succeed in the context of their background and experience. Students who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

A typical contextual offer is ABB from three A levels or the equivalent from alternative qualifications (the restricted subjects above will still apply).

Please see our contextual admissions pages for more information.

International Foundation programmes

We welcome applications from overseas students offering foundation programmes with a substantial amount of academic study. Less than half the programme should be English language tuition and you will be expected to reach a high standard in your programme comparable to our A level requirements. For more details on the suitability of you programme please contact the Admissions Team at

Other qualifications

We welcome students with other qualifications eg European or Welsh Baccalaureate, Scottish Advanced Highers and Irish Leaving Certificates. You will be expected to attain an equivalent standard to the A level applicant.

If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Full details can be found in the University’s Policy on the Recognition of Prior Learning. If you think this may apply to you, please contact the Faculty's Undergraduate Admissions Team.

Mature applicants

Age 21 and over: recent evidence of study in last two/three years - applicant could be interviewed.

Qualifications from other countries

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Language Requirements

In accordance with University regulations, applicants whose first language is not English must provide evidence of competency in English by offering one of the recognised tests in English. Alternatively, you should supply evidence that you have undertaken formal study in English at an institution that teaches award-bearing programmes in English.

The following test scores are accepted for direct entry:

  • IELTS 6.5 overall, with a minimum of 6.0 in all bands

For a complete list of the other English language qualifications accepted click here.

Test results should be less than two years old at the time of expected registration at the University of Southampton and must be verified before admission.

If you do not meet the University’s English language entry requirements for direct entry onto our BSc programmes, you may be eligible to study on one of the University’s pre-sessional English language courses. For further information on these pre-sessional programmes, please visit the Centre for Language Studies website.

Selection process:

Your application will be carefully considered and we will weigh up many factors – not only your academic achievements, interests and aptitudes, but also your motivation and your academic reference.

We make our decisions in most cases on the UCAS form alone. Candidates who require special consideration (eg on grounds of age, disability or non-standard entry qualifications) may be invited for an interview.

International Foundation Year

International students who do not currently meet our entry requirements may be able to join this course on successful completion of our International Foundation Year. For more information visit the International Foundation Year course page.

Visit our International Office website or the NARIC website for further information on qualifications.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.


Typical course content


Innovation modules outside of your subject area

Learn a language

Year 1

Semester One


OR If no A level Mathematics:

MANG1007Credit: 15

You must take:

MANG1001Credit: 15
Semester Two
MANG1002Credit: 15

You must take:

MANG1017Credit: 15

Year 2

Semester One

Req Technologies 2 and Foundations of Business Analytics or Management Analysis for the following module:

MANG2062Credit: 15

Req Foundations of Business Analytics or Maths/Management Analysis for the following module:


Choose 15ECTS (30CATS)

Req Management Analysis or Foundations of Business Analytics & Ideas that Shaped the Business World 1: Government and Society& Ideas that Shaped the Business World 2: Markets and Consumers if you take Financial Management Maths module:

MANG2015Credit: 15
MANG2058Credit: 15
MANG2070Credit: 15

Business Analytics Programming (also available in Year 4 – can only be taken once)

Language or Curriculum Innovation module

Semester Two

Req SAS Base Programming and must take and pass Business Forecasting module:

MANG2065Credit: 15

Req Principles and Practice of Management Science and must take for the following module:

MANG2002Credit: 15

Choose 15ECTS (30CATS)

Req Introduction to Management or Ideas that Shaped the Business World 1: Government and Society & Ideas that Shaped the Business World 2: Markets and Consumers for Problem Structuring Methods module:

MANG2007Credit: 15
MANG2021Credit: 15

Req Introduction to Management or Technologies that Shaped the Business World 1: Mechanical Age & Technologies that Shaped the Business World 2: Digital Age for Innovation, Technology, and the Environment module:

COMP1056Credit: 15

Language or Curriculum Innovation module

Year 3

Students can refer but not repeat the placement year hence any student failing the placement will be offered a transfer to the BSc Business Analytics 3 year programme.

Semester One
Semester Two

Year 4

Semester One
MANG3074Credit: 30
MANG3010Credit: 15

Req Foundations of Business Analytics or Management Analysis for Data Mining for Marketing module:

MANG3056Credit: 15

Choose 7.5ECTS (15CATS)

MANG3046Credit: 15

Req MANG2039 or taken in conjunction with Marketing in the Digital Age for Customer Insight module:

MANG3053Credit: 15

Req Innovation, Technology and the Environment for Service and Organization Innovation module:

Req Innovation, Technology and the Environment for Technological Innovation module:

MANG3072Credit: 15

Business Analytics Programming also available in Part 2 – can only be taken once

Semester Two

Req Foundations of Business Analytics or Maths or Management Analysis for Optimization module:

MANG3013Credit: 15

Req Data Mining for Marketing for Analytics in Action module:

MANG3073Credit: 15

Choose 7.5ECTS (15CATS)

MANG3032Credit: 15
MANG3034Credit: 15

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Fees & funding

Tuition fees

NameYear of entryMode of studyUK/EUInternational
BSc Business Analytics (with Placement Year)2018Full-time£9,250£16,536
View the full list of course fees


Scholarships, bursaries or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Explore funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

There will also be further costs for the following, not purchasable from the University:

BooksWhere a module specifies core texts these should generally be available on the reserve list in the library. However, due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.
StationeryYou will be expected to provide your own day-to-day stationery items, (eg pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.
OtherApproved calculators: Candidates may use calculators in the examination room only as specified by the University and as permitted by the rubric of individual examination papers. The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.
Printing and copyingIn most cases, written coursework such as essays, projects or dissertations are submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. The cost of photocopying will also be the responsibility of the student. Find out more about University printing costs at:
PlacementsAccommodation/travel costs: Students will be expected to cover travel and accommodation costs (including the costs of travelling to interviews, which some employers may reimburse). Insurance: If you choose to take a placement outside of the UK, you will need to pay for adequate insurance to cover both your travel and your work on placement. Medical Insurance: If you choose to take a placement outside of the UK, you will need to pay for adequate medical insurance cover. Immunisation/vaccination costs: If you choose to take a placement outside of the UK you may need to pay for immunisations and vaccinations. Disclosure and Barring Certificates or Clearance: For certain placements, your employer may request you undergo a Disclosure and Barring check. Your employer may or may not pay for this.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

Career Opportunities

There is currently a shortage of graduates with sound business analytics skills, putting you in a good position to find a job when you graduate. Your skills will be valuable within any organisation that collects and uses large amounts of data, in roles such as risk analyst, data analyst and data scientist. You could choose to become a business analyst within a consultancy firm or government agency, or work in fields such as manufacturing, healthcare or defence.

This degree could also be a foundation for postgraduate study, and meets the entry criteria of many masters courses that require quantitative or mathematical study.

Learning & Assessment

You’ll learn through a mix of lectures and seminars, computer lab sessions and independent study. Our academics use a range of methods to create a stimulating and interactive learning environment, including group work, case studies and problem-solving exercises, and practical training in management techniques.

Class activities will also develop your transferable skills, such as team working, communication and presentation skills that are essential in the workplace. 

Innovative learning approaches

Early in the course you’ll be introduced to self-managed learning. This approach will encourage you to ask questions and conduct your own research, equipping you with independent thinking skills that will be invaluable for your studies and your future career. Business School academics are at the forefront of developments in self-managed learning; in 2016 Dr Stefan Cantore’s work in this area was recognised in the British Academy of Management education practice awards. 

In addition, the first-year modules are co-designed by a group of students and academics, who meet weekly to discuss improvements to the course and develop initiatives to enhance your learning experience. For example, students have designed an interface through which you can personalise your online learning tools, integrating the University’s Blackboard virtual learning environment with relevant social media feeds.


Assessment methods vary, but may include exams, individual and group assignments, multiple-choice tests and a reflective learning report on your industry placement.

Student support 

Every student is allocated a personal academic tutor, who will be your point of contact for any course-related and pastoral care queries. In addition, students are invited to a programme meeting every semester at which they can provide feedback on the course to inform its development.

The Business School also runs a ‘peer assisted learning scheme’ to help you settle in. You can talk to friendly second-year or final-year students who are trained to give advice on many aspects of university life and can guide you to the best place for academic support.

Educational support is also available through a peer-learning scheme, with workshops run by trained students to help you adapt to university-level study. In addition, we are the only Russell Group business school with a staff team dedicated to running initiatives that enhance students’ educational experience.

Supporting your placement

Throughout your first and second years you will complete our comprehensive placement preparation programme, which we have developed with input from top employers. You’ll be able to access dedicated support from our placement officers.

The placement officers will also support you during your placement year through regular visits, phone calls, emails and social media.

Breakdown of study time and assessment

Proportion of time spent in scheduled learning, teaching and independent study
Learning, teaching and assessment stage1234
Scheduled learning & teaching study24%23%0%19%
Independent study76%77%0%81%
Placement study0%0%100%0%
Proportion of assessment by method
Learning, teaching and assessment stage1234
Written exam assessment40%54%0%50%
Practical exam assessment0%0%0%4%
Coursework assessment60%46%100%46%

Study Locations

Related Courses

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