The University of Southampton
Southampton Business School

N501 BSc Marketing (3 years)

A strong emphasis on digital and data-driven marketing sets this course apart from many other UK marketing degrees and will give you an edge in the job market. It covers the latest digital marketing techniques and you’ll learn how to use consumer data to make effective marketing decisions – a skill set that is valuable to recruiters.

Introducing your degree

An emphasis on digital and data-driven marketing makes this degree stand out from more traditional courses offered elsewhere. You’ll learn about contemporary digital marketing techniques and how to integrate them with offline methods. You’ll also learn how to analyse big data in order to measure the success of campaigns and identify trends to inform effective marketing decisions. The course offers plenty of opportunities to gain hands-on experience; for example you’ll devise and run a real digital campaign for an organisation and take part in an innovative simulation exercise. You’ll learn from expert academics who are at the forefront of research into digital marketing and marketing analytics as well as from industry guest speakers. The course is accredited by the Institute of Direct and Digital Marketing, reflecting its relevance to today’s marketing profession.


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This is a three-year, full-time degree course. It includes core, compulsory and optional modules and a dissertation.

View the programme specification for this course.



Students who successfully complete the Bsc Marketing or Bsc International Marketing degree only need to sit one additional exam at the end of their course to obtain a professional Certificate in Digital Marketing from the Institute of Direct and Digital Marketing, dramatically boosting their career prospects.

Programme Structure

The first-year modules will introduce you to key concepts and techniques in both marketing and business analytics, as well as related areas of business and management. Years two and three cover digital marketing and data analytics in more depth, and look at how to integrate online and offline marketing approaches. You’ll put your learning into practice and we’ll encourage you to test out ideas and critically evaluate the results. For example:

You’ll design and run a real digital marketing campaign for a business. Afterwards you’ll evaluate its strengths and weaknesses and reflect on what you have learned from the process, which you’ll present to the class. Past students have run campaigns to promote local small businesses, their family firms and University events.

In the Marketing Simulation module you’ll take part in a sophisticated online marketing simulation game. Working in small groups, you’ll be asked to select a product or service, develop a pricing strategy, design and implement a marketing strategy and evaluate the results.

In modules such as Analytics for Marketing and Data Mining for Marketing you’ll learn to draw insights from big data to inform marketing decisions, using industry-standard software.

Personalise your learning

In the first and second year you’ll be able to pursue your interests by selecting from a number of optional modules. These cover subjects including commercial law, international retail, microeconomics and the European business environment. You could also opt to study a language, or choose from a range of interdisciplinary modules designed as part of the University’s Curriculum Innovation programme. They include business-related topics such as living and working on the Web, social enterprise and risk management, as well as numerous other subject areas.

In the third year you’ll undertake a dissertation on a topic of interest, supervised by one of our academics. A module on business research will equip you with the skills you’ll need for this piece of work.

Industry links

We use our industry networks to enrich your learning. Many of our modules include guest lectures by marketing practitioners who share their insights into current practice and sector issues. Past speakers have come from Tesco, Sony, FireBrand Training and Fresh Relevance.

The Business School also has strong research links with industry. For example, Dr Mee Chi So, who lectures on data mining and analytics, is working with ferry operator Red Funnel on a profitability model that uses big data to determine optimum fare pricing and margins. Projects like these enable academics to use the latest ideas and research findings in their teaching.

Expert academics

You’ll be taught by academics who are actively involved in research, enabling them to share insights into current research findings and new ideas in marketing.

For example, programme leader Dr Weisha Wang investigates issues relating to consumer psychology, customer behaviour, cross-cultural marketing and social media marketing. Her high-quality and inspiring teaching has been recognised with a Vice-Chancellor’s Teaching Award.


Key Facts

A focus on digital and data-driven marketing sets this course apart from many other UK marketing degrees, equipping you with the skills employers need.

Learn about contemporary marketing theory and practice, and how to use big data to measure marketing success and understand consumer behaviour.

You’ll gain hands-on experience, for example by running a live digital campaign and analysing data using industry-standard software.

The course is accredited by the Institute of Direct and Digital Marketing, putting you on a fast track to a professional qualification when you graduate.

Graduates have gone on to work for Sony Pictures, Publicis and Kantar.

Programme Leader

Dr Weisha Wang

Entry Requirements

Typical entry requirements

GCSESouthampton Business School requires all applicants to achieve at least a Grade 4 in English and Grade 6 in Mathematics GCSEs (taken in England) or a Grade C in English and B in Mathematics (where taken in Northern Ireland or Wales). If you are taking an alternative Mathematics qualification please contact our admissions team via
A Levels:
GCE A-level



ABB with A in Extended Project Qualification (EPQ)

General Studies is not accepted.

The below subjects are considered as restricted. This means that we can accept two subjects from the following list if combined with other academic subjects:

Applied subjects
Art: including Design, Fine Art, Photography, Textiles
Communication Studies
Creative Media
Creative Writing
Critical Thinking
Film Studies
Health & Social Care
Home Economics
Hospitality and Supervision
Leisure Studies
Media Studies
Music Technology
Outdoor Education
Performing Arts
Public Services
Sports Studies/Science
Theatre Studies
Travel & Tourism

Please note: Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects.

International Baccalaureate34 points, 17 at higher level
BTEC Level 3 Extended Diploma in Business

Distinction, Distinction, Distinction

If you are studying a Level 3 BTEC or OCR Cambridge qualification in Business then this can be accepted. However, if another subject area is being studied we would advise you to check with us prior to applying to ensure this is acceptable.

Contextual offers

The University of Southampton is committed to widening participation and ensuring that all students with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data supports our admissions teams to recognise a student’s potential to succeed in the context of their background and experience. Students who are highlighted in this way will be made an offer that is lower than the typical offer for that programme.

A typical contextual offer is ABB from three A levels or the equivalent from alternative qualifications (the restricted subjects above will still apply).

Please see our contextual admissions pages for more information.

International Foundation programmes

We welcome applications from overseas students offering foundation programmes with a substantial amount of academic study. Less than half the programme should be English language tuition and you will be expected to reach a high standard in your programme comparable to our A level requirements. For more details on the suitability of you programme please contact the Admissions Team at

Other qualifications

We welcome students with other qualifications eg European or Welsh Baccalaureate, Scottish Advanced Highers and Irish Leaving Certificates. You will be expected to attain an equivalent standard to the A level applicant.

If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Full details can be found in the University’s Policy on the Recognition of Prior Learning. If you think this may apply to you, please contact the Faculty's Undergraduate Admissions Team.

Mature applicants

Age 21 and over: recent evidence of study in last two/three years - applicant could be interviewed.

Qualifications from other countries

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Language requirements

In accordance with University regulations, applicants whose first language is not English must provide evidence of competency in English by offering one of the recognised tests in English. Alternatively, you should supply evidence that you have undertaken formal study in English at an institution that teaches award-bearing programmes in English.

The following test scores are accepted for direct entry:

  • IELTS 6.5 overall, with a minimum of 6.0 in all bands

See a complete list of the other English language qualifications we accept.

Test results should be less than two years old at the time of expected registration at the University of Southampton and must be verified before admission.

If you do not meet the University’s English language entry requirements for direct entry onto our BSc programmes, you may be eligible to study on one of the University’s pre-sessional English language courses. For further information on these pre-sessional programmes, please visit the Centre for Language Studies website.

Selection process:

Your application will be carefully considered and we will weigh up many factors – not only your academic achievements, interests and aptitudes, but also your motivation and your academic reference.

We make our decisions in most cases on the UCAS form alone. Candidates who require special consideration (eg on grounds of age, disability or non-standard entry qualifications) may be invited for an interview.

International Foundation Year

International students who do not currently meet our entry requirements may be able to join this course on successful completion of our International Foundation Year. Find out more about the Foundation Year.

Visit our International Office website or the NARIC website for further information on qualifications.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.


Typical course content


Innovation modules outside of your subject area

Learn a language

Year 1

All core and compulsory modules must be taken.
You must choose ONE option module [15 CATS/7.5 ECTS] from Semester 1 and ONE option module [15 CATS/7.5 ECTS] from Semester 2.

Semester One
MANG1015Credit: 15
MANG1003Credit: 15
MANG1007Credit: 15

A Language Module (French/Spanish/German/Mandarin)

Semester Two

Students are assigned to Management Analysis or Foundations of Business Analytics depending on Math entry grades. Management Analysis for GCSW Math, Foundations of Business Analytics for A Level Math.

MANG1014Credit: 15
MANG1017Credit: 15

A Language Module (French/Spanish/German/Mandarin)

Year 2

All core and compulsory modules must be taken.
You must choose TWO option module [30 CATS/15 ECTS] from Semester 1 and ONE option module [15 CATS/7.5 ECTS] from Semester 2.
If a Module has a pre-requisite [prior requirement] this will be indicated as "Pre-req". Note: Pre-Req ECON means a pre-requisite of ECON1001 or ECON1003 or ECON1009. Pre-Req Maths means a pre-requisite of MANG1007, or first year ECON maths module, or Maths A Level.

Semester One
MANG2043Credit: 15
MANG2070Credit: 15
ENTR2001Credit: 15
MANG2011Credit: 15
MANG2041Credit: 15
MANG2046Credit: 15
MANG2061Credit: 15

Curriculum Innovation Programme Module

A Language Module (French/Spanish/German/Mandarin)

Semester Two
MANG2064Credit: 15

Curriculum Innovation Programme Module

A Language Module (French/Spanish/German/Mandarin)

Year 3

All compulsory modules must be taken.
You must choose ONE option module [15 CATS/7.5 ECTS] from Semester 2. If a Module has a pre-requisite [prior requirement] this will be indicated as "Pre-req".

Semester One

Note: Data Mining for Marketing and Digital Marketing: Engaging with the Customer will be Core modules for student starting in 2017/18

MANG3056Credit: 15
MANG3025Credit: 30
MANG3053Credit: 15
MANG3077Credit: 15
Semester Two
MANG3025Credit: 30

MANG3052 Digital Marketing: Engaging with the Customer (Pre-Req MANG2070 or MANG2039 or MANG3054)

MANG3032Credit: 15
MANG3034Credit: 15
ENTR3002Credit: 15

LANGXX15 A Language Module (French/Spanish/German/Mandarin)

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Fees & funding

Tuition fees

NameYear of entryMode of studyUK/EUInternational
BSc Marketing2018Full-time£9,250£16,536
View the full list of course fees


Scholarships, bursaries or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Explore funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

There will also be further costs for the following, not purchasable from the University:

OtherSome modules may include optional visits. You will normally be expected to cover the cost of travel and admission, unless otherwise specified in the module profile.
OtherSome programmes may include a professional accreditation that will allow you to take professional exams. You will normally be expected to cover the cost of the professional exam.
OtherCandidates may use calculators in the examination room only as specified by the University and as permitted by the rubric of individual examination papers. The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.
StationeryYou will be expected to provide your own day-to-day stationary items, e.g. pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.
BooksWhere a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.
Printing and copyingIn most cases, written coursework such as essays; projects; dissertations are submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. The cost of photocopying will also be the responsibility of the student.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

Career Opportunities

You’ll graduate with a combination of digital marketing and analytical skills that will give you an advantage when you enter the job market. The course will prepare you for a career as a marketing professional in roles such as marketing manager, digital account manager, brand manager, social media manager, consumer data analyst or marketing consultant. The companies our graduates have gone on to work for include:   

  • Publicis
  • Kantar
  • Sony Pictures

The BSc Marketing degree is accredited by the Institute of Direct and Digital Marketing (IDM). When you successfully complete your degree you can take just one additional exam to obtain a professional IDM Certificate in Digital Marketing, which will give your career prospects a significant boost.

Learning & Assessment

You’ll learn through a combination of lectures, small-group classes and computer lab sessions. You’ll usually have around 12 hours of contact time per week, and you’ll be expected to spend at least another 28 hours a week on private study.

Our lecturers use a range of methods to bring your learning to life, including group work, presentations and case studies. You’ll put your learning into practice through hands-on exercises such as the development of a real online marketing campaign and participation in simulated marketing scenarios. Guest lectures by marketing professionals will add another dimension to your learning.

You may be assessed in a range of ways, including exams, group and individual assignments and your dissertation.

Student support

There is plenty of support on offer to help you realise your academic potential. Every student has a personal academic tutor who can advise on course-related matters and provide pastoral care.

Educational support is also available through a peer-learning scheme, with workshops run by trained students to help you adapt to university-level study. In addition, we have a staff team dedicated to running initiatives that enhance students’ educational experience.

Breakdown of study time and assessment

Proportion of time spent in scheduled learning, teaching and independent study
Learning, teaching and assessment stage123
Scheduled learning & teaching study23%22%19%
Independent study77%78%81%
Placement study0%0%0%
Proportion of assessment by method
Learning, teaching and assessment stage123
Written exam assessment39%39%37%
Practical exam assessment8%10%16%
Coursework assessment53%51%47%

Study Locations

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