The University of Southampton
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Marketing with Study Abroad (BSc)

Bachelor of Science
Length of course
4 years, starts September 2020
Course type
UCAS course code

About this course

If you want to pursue a career in marketing, this accredited course will give you an edge in the job market. You'll have plenty of hands-on learning, including a year studying abroad to expand your experience. You'll study recent developments such as big data and digital marketing, and learn how to integrate them with traditional techniques.

The 4-year programme includes a year of study at a partner institution abroad. This is an invaluable opportunity to develop your skills and confidence, grow your networks, and gain deeper insights into another culture.

Throughout the course you'll have many opportunities to interact directly with inspirational marketing leaders and use cutting-edge software tools.

With this course, you can:

  • get hands-on experience by running real digital campaigns for organisations

  • benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies

  • learn how to use consumer data to make effective marketing decisions

  • develop an understanding of how to measure the success of marketing efforts in different types of companies

  • get skills in related topics such as accounting, analytics and strategy

  • learn how to use the latest marketing software and tools

Graduates have gone on to work for Sony Pictures, Publicis, Kantar and Ogilvy.

This course is accredited by the Institute of Data and Marketing (IDM).

You can download the course details, including modules, in the programme specificationPDF opens in a new window (PDF, 260.64 KB).

Location and awarding body

The course location is Highfield campus in Southampton. The awarding body is University of Southampton.