About this course
If you want to pursue a career in marketing, this accredited course will give you an edge in the job market. You'll have plenty of hands-on learning, including a year studying abroad to expand your experience. You'll study recent developments such as big data and digital marketing, and learn how to integrate them with traditional techniques.
Your A level results will determine which core or compulsory modules you'll need to take. Please see the programme specification for the most up-to-date module lists.
The 4-year programme includes a year of study at a partner institution abroad. This is an invaluable opportunity to develop your skills and confidence, grow your networks, and gain deeper insights into another culture.
Throughout the course you'll have many opportunities to interact directly with inspirational marketing leaders and use cutting-edge software tools.
With this course, you can:
get hands-on experience by running real digital campaigns for organisations
benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies
learn how to use consumer data to make effective marketing decisions
develop an understanding of how to measure the success of marketing efforts in different types of companies
get skills in related topics such as accounting, analytics and strategy
learn how to use the latest marketing software and tools
Graduates have gone on to work for Sony Pictures, Publicis, Kantar and Ogilvy.
This course is accredited by the Institute of Data and Marketing (IDM).
This course is based at Highfield, Southampton.
This qualification is awarded by the University of Southampton.
Download the programme specification
The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.