The University of Southampton

MANG2049 Living and Working on the Web (SIM)

Module Overview

This module aims to introduce students to the key concepts of digital literacy that will help them to achieve their full potential both academically and in the job market beyond university. It focuses on how we can best live, learn and work in an increasingly digital society in terms of: • effective learning in a world where we are increasingly swamped with data • showcasing our knowledge and building our networks to “stand out from the crowd” – enhancing employment prospects or a setting up a new business • promoting “digital citizenship” – for example by behaving responsibly online or raising awareness of and supporting good causes Being proficient in these areas allows students to manage their learning at university efficiently and effectively, and also to build their profile externally for career development purposes.

Aims and Objectives

Module Aims

• to make you proactive, confident and flexible adopters of a range of web and mobile technologies for personal, academic and professional use; • to use appropriate web and mobile technologies effectively to search for, store and curate relevant information; • to be equipped to reflect upon and critically evaluate the information obtained; • to engage creatively and productively in relevant online communities; • to be familiar with the use of collaboration tools to facilitate networking and project management; • to be aware of the challenges inherent in ensuring online privacy and security; • to have developed appropriate communication skills for peer and tutor interaction within an ‘always on’ environment.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the broad scope of contemporary digital literacies;
  • the challenges and opportunities associated with such activities.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • apply a critical approach to the study of online behaviour in a professional and a personal capacity;
  • effectively draw upon a range of free digital tools to support your online educational and career development activities.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • showcase your digital skills portfolio effectively to attract the attention of potential employers.


This module goes beyond the acquisition of specific computing skills to examine the full range of behaviours and activities that are increasingly essential to successful navigation of today’s digital learning environments and workplaces. Topics covered will include: • using appropriate technology to search for, curate and store high-quality information • the development of an appropriate online identity for personal, educational and professional purposes • critical reflection on the relative value of diverse sources of information • appropriate norms of behaviour within online communities, with particular emphasis upon peer to peer and peer to tutor relationships • the effective use of cloud-based collaboration tools to facilitate networking, groupwork and project management • the challenges inherent in ensuring online privacy and security • engaging and managing the real time backchannel at conferences and other relevant events The module specifically addresses emerging issues of digital behaviour which are becoming increasingly central to the development of effective personal, educational and professional practices but have yet to be incorporated into standard academic programmes.

Learning and Teaching

Teaching and learning methods

This module differs from others on the BSc Marketing (SIM) programme in that the content is created, shared, commented and reflected upon online by the entire student group. The tutor will introduce you to the module materials and answer questions via daily online real time discussions in the first half of the module, and also help you to start building your own online profiles. This means that you will be actively “living and learning online” as implied by the module title. As with all programmes in the Faculty, student learning will also be supported by the module blog, published course materials and Blackboard: the University's virtual learning environment.

Wider reading or practice40
Follow-up work24
Completion of assessment task48
Preparation for scheduled sessions24
Practical classes and workshops12
Total study time150

Resources & Reading list

internet resource.





MethodPercentage contribution
Individual Coursework  (1800 words) 60%
Individual reflection  (900 words) 40%


MethodPercentage contribution
Report  (1500 words) 100%


MethodPercentage contribution
Report  (1500 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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