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The University of Southampton

ARTD3045 Strategic Issues in Fashion

Module Overview

This module builds on the knowledge gained from parts one and two and explores the strategic issues facing fashion businesses today and in the future. Students will develop a deep understanding of the key issues across the fashion landscape that are impacting on brands and consumers with view to building critical knowledge and understanding from a body of research to inform their Final Fashion Marketing project in the second semester

Aims and Objectives

Module Aims

• to deepen, broaden and consolidate your specialist knowledge of fashion management and associated strategic issues; • to demonstrate a confident analytical approach to assimilation and evaluation of research material; • to develop a more integrated approach to fashion management and its constituent elements; • to work to a standard of professionalism and autonomy in preparation for your Final Fashion Marketing Project.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • planning and decision making processes and an understanding of the nature of strategy in fashion management;
  • organisational management and the application of management tools and methodologies appropriate to the fashion sector;
  • how to integrate a range of skills and practices to the development of a strategic fashion management report.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • apply critical thinking and rational analysis to generate a body of work which may be evaluated and developed to a Final Fashion Marketing Project idea;
  • hold a critical and strategic view of contemporary fashion issues and be able to test assumptions;
  • define, examine and propose ideas by evaluating processes, procedures and practices for effective management.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • apply effective self-management to the development and completion of your work;
  • communicate effectively and with authority in writing and orally, using a range of media which are widely used in business;
  • demonstrate interpersonal skills of effective listening, negotiating persuasion and presentation.
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • demonstrate your ability to formulate a realistic management plan / idea in response to identified opportunities and market conditions in the fashion sector
  • Apply a well considered and well defined strategy to the formulation of a management report
  • Integrate a range of theories, methods, technologies and tools in the development of your management report


Building on your extended knowledge and understanding of fashion management and associated business practices and theories, this module offers you the opportunity to identify and explore fashion issues and methodologies to support the development of your Final Fashion Marketing Project idea in semester two. You are encouraged to utilise taught elements of fashion management, interpersonal skills, critical and analytical thinking, problem solving and creative communication and presentation skills towards the development of a professional presentation that imparts your research of the key issues, and a report that discusses and debates the major challenges and opportunities facing the fashion market today culminating in a theme or idea for your Final Fashion Marketing Project. With tutor guidance and support you will draw upon your acquired knowledge and fashion management skills to develop a more integrated approach to the selection and application of creative and business management tools and methodologies. Working more autonomously, you are encouraged to adopt a highly professional approach to your work aligned to your intended career path and in preparation for your Final Fashion Marketing Project.

Learning and Teaching

Teaching and learning methods

Teaching methods include Lectures • Seminars • Tutorials • Group critiques Learning activities include • Seminars • Tutorials • Group discussion • Case studies • Presentations • Library resources • Subscription resources • Peer group learning

Practical classes and workshops24
Wider reading or practice83
Completion of assessment task90
Follow-up work113
Preparation for scheduled sessions50
External visits8
Total study time450

Resources & Reading list

Best K (2006). Design Management: Managing Design Strategy, Process and Implementation. 

Hands David (2009). Vision & Values in Design Management. 

Borja de Mozota, Brigitte (2003). Design Management: Using Design to Build Brand Value and Corporate Innovation. 


Lockwood, T. & Walton, T. (2008). Building Design Strategy: Using Design to Achieve Key Business Objectives. 

Best K (2010). The Fundamentals of Design Management. 

Bessant, J.R. & Bruce, M. (2002). Design in Business: Strategic Innovation Through Design. 



Draft piece


MethodPercentage contribution
Illustrated report  (5000 words) 80%
Individual Presentation  (10 minutes) 20%


MethodPercentage contribution
Illustrated report  (5000 words) 80%
Individual Presentation  (10 minutes) 20%


MethodPercentage contribution
Illustrated report  (5000 words) 80%
Individual Presentation  (10 minutes) 20%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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