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ARTD3050 Writing to Publication

Module Overview

This is a writing module aimed at students of the Winchester School of Art from across all programmes. It leads to the creation of a portfolio of writing consisting of smaller, publishing industry specific pieces surrounding a single large piece of work. As such it can be tailored to your needs while at the same time giving you a wide range of experience in writing different forms including promotional materials, formal letters, reflection and the core piece which can be either creative fiction or creative non-fiction in nature, As such, this gives a good grounding in writing pieces connected with a creative industry, but also transferable skills which will be useful upon graduating.

Aims and Objectives

Module Aims

• to build on your basic understanding of writing techniques and how to apply them in particular situations; • to provide you with an opportunity to engage with techniques for employing creativity in the writing process; • to enhance the processes of drafting, revising, proof-reading and editing in your writing practice; • to demonstrate how an idea may be translated into various written forms to suit different occasions and audiences; • to encourage you to respond in a successful and creative manner to a brief; • to engage with both your own writing and the work of others in an objective fashion; • to understand the activities undertaken in the publishing process. To build on the basics of creative writing introduced in the level 5 module, ARTD2045 Introduction to Writing for the Creative Industries, or on your own writing experience, and to cover the various processes and written pieces involved both in achieving publication and used within the publishing industry itself. This will also allow you to practise a range of writing styles and to build a portfolio of related and focused pieces. You will be encouraged to develop a variety of techniques and approaches to writing with particular reference to linguistic versatility, originality, drafting, editing, understanding of audience, and applying work to realistic situations.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • a variety of creative and professional genres used in the publishing industry including: submission letters, synopses, cover blurb, advance information sheets, press releases, personal writing and reflection;
  • a variety of styles and conventions and their effectiveness;
  • ways of planning co-ordinated writing practises;
  • the stages necessary when planning and producing a finished piece of writing, including drafts and edits.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • propose and package a text for publication;
  • critically examine and execute the research/planning work that surrounds your final texts;
  • reflect on your writing in a personal and critical manner.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • identify the appropriate form(s) of written communication for a defined context and audience;
  • demonstrate clear effective and persuasive written communication skills;
  • distinguish your aims as a writer from others;
  • organise time and manage deadlines.


This module is intended to help you develop an understanding of the process of preparing work for the market place and to introduce you to the relationship between writers and the publishing industry. You will be encouraged to engage in depth with your written work and the range of written forms which occur around the publication of a work. You will be expected to explore a variety of forms of writing appropriate to the publication process in order to produce work that is imaginative, original, technically skilled and professional. The module will begin by concentrating on a proposal for an extended piece of written work in the areas of either fiction or non-fiction, and then expand into the writing required in the various areas of reification and marketing. The course will examine examples of good practice and will provide you with a set of skills that can be applied to a variety of situations and applications, and also a deep understanding of the publication process and the publishing industry. This will be accompanied by a personal reflection on style and the writing process. Task and audience specific writing styles, proof-reading techniques, and editing skills will be central to the practical nature of the module. You will develop your knowledge, skills and awareness of the writing process, through a range of exercises covering a selection of diverse forms, such as structuring fiction and non-fiction – for a proposal – and then publisher submissions, cover blurbs, advance information sheets, press releases, and a personal reflective commentary.

Special Features

The module may be supplemented by guest speakers and relevant professionals.

Learning and Teaching

Teaching and learning methods

Teaching methods include • workshops that combine tutor-input with practical writing exercises. • lectures to introduce key issues and topics • seminars and peer group learning self-directed research Learning activities include • generating material and ideas for a specific piece of writing • peer review and feedback • editing and revising pieces of writing

Follow-up work36
Wider reading or practice28
Preparation for scheduled sessions24
Completion of assessment task38
Total study time150

Resources & Reading list

Strunk Jr., W and White, E.B. (2000). The Elements of Style. 

J. Casterton (1986). Creative Writing: A Practical Guide. 

Elbow, Peter (1981). Writing with Power: Techniques for Mastering the Writing Process. 

Blake, C. (1999). From Pitch to Publication. 

Sellers,S. ed (1991). Taking Reality by Surprise: Writing for Pleasure and Publication. 

Harper, G (2010). On Creative Writing. 

Hicks, W. et al (1999). Writing for Journalists. 

Lukeman, N. (2000). The First Five Pages: A Writer’s Guide to Staying Out of the Rejection Pile. 

Brande, D (1996). Becoming a Writer. 

Rhodes, R (1995). How to Write: Advice and Reflections. 

Bell, J & Magrs, P.eds (2001). A Creative Writing Coursebook. 

Hicks, W. (1998). English for Journalists. 

OpenLearn: Creative Writing.

Smith H. (2005). The Writing Experiment : Strategies For Innovative Creative Writing. 

King, S (2012). On Writing: A Memoir of the Craft. 



Portfolio Development


MethodPercentage contribution
Portfolio  (3500 words) 100%


MethodPercentage contribution
Portfolio  (3500 words) 100%


MethodPercentage contribution
Portfolio  (3500 words) 100%

Repeat Information

Repeat type: Internal & External

Linked modules

Pre-requisite: ARTD2045


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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