The University of Southampton

ARTD3050 Writing to Publication

Module Overview

This is a writing module aimed at students of the Winchester School of Art from across all programmes. It leads to the creation of a portfolio of writing consisting of smaller, publishing industry specific pieces surrounding a single large piece of work. As such it can be tailored to the student’s needs while at the same time giving them a wide range of experience in writing different forms including promotional materials, formal letters, reviews and the core piece which can be either creative fiction or creative non-fiction in nature, As such, this gives a good grounding in writing pieces connected with a creative industry, but also transferable skills which will be useful to them upon graduating.

Aims and Objectives

Module Aims

To build on the basics of creative writing introduced in the level 5 module, ARTD2045 Introduction to Writing for the Creative Industries, or on the student’s own writing experience, and to cover the various processes and written pieces involved both in achieving publication and used within the publishing industry itself. This will also allow you to practise a range of writing styles and to build a portfolio of related and focused pieces. You will be encouraged to develop a variety of techniques and approaches to writing with particular reference to linguistic versatility, originality, drafting, editing, understanding of audience, and applying your work to realistic situations. The aims of this module are: • Build on your basic understanding of writing techniques and how to apply them in particular situations. • Provide you with an opportunity to engage with techniques for employing creativity in the writing process • Enhance the processes of drafting, revising, proof-reading and editing in your writing practice • Demonstrate how an idea may be translated into various written forms to suit different occasions and audiences • Encourage you to respond in a successful and creative manner to a brief • Engage with both your own writing and the work of others in an objective fashion. • Understand the activities undertaken in the publishing process.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • a variety of creative and professional genres used in the publishing industry including: submission letters, synopses, cover blurb, advance information sheets, press releases, catalogue and advertising copy, reviews.
  • a variety of styles and conventions and their effectiveness.
  • ways of planning co-ordinated writing practises.
  • the stages necessary when planning and producing a finished piece of writing, including drafts and edits.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • produce and package a text for publication.
  • critically examine and execute the research/planning work that surrounds your final texts.
  • review and analyse your own and others’ work in a professional and constructive manner.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • identify the appropriate form(s) of written communication for a defined context and audience.
  • demonstrate clear effective and persuasive written communication skills.
  • distinguish your aims as a writer from others.
  • organise time and manage deadlines.
  • demonstrate interpersonal skills necessary for teamwork.


This module is intended to help you develop an understanding of the process of preparing work for the market place and to introduce you to the relationship between writers and the publishing industry. You will be encouraged to engage in depth with a piece of your written work and the range of written forms which occur around the publication of a work. You will be expected to explore a variety of forms of writing appropriate to the publication process in order to produce work that is imaginative, original, technically skilled and professional. The module will begin by concentrating on an extended piece of written work in the areas of either fiction or non-fiction, and then expand into the writing required in the various areas of reification and marketing. The course will examine examples of good practice and will provide students with a set of skills that can be applied to a variety of situations and applications, and also a deep understanding of the publication process and the publishing industry. Task and audience specific writing styles, proof-reading techniques, and editing skills will be central to the practical nature of the module. Students will develop their knowledge, skills and awareness of the writing process, through a range of exercises covering a selection of diverse forms, such as fiction and non-fiction – for the central piece – and then publisher submissions, cover blurbs, advance information sheets, press releases, catalogue copy and reviews.

Special Features

The module may be supplemented by guest speakers and relevant professionals.

Learning and Teaching

Teaching and learning methods

Teaching methods include • workshops that combine tutor-input with practical writing exercises. • lectures to introduce key issues and topics • seminars and peer group learning self-directed research Learning activities include • generating material and ideas for a specific piece of writing • peer review and feedback • editing and revising pieces of writing

Completion of assessment task38
Preparation for scheduled sessions24
Follow-up work36
Wider reading or practice28
Total study time150

Resources & Reading list

Bell, J & Magrs, P.eds (2001). A Creative Writing Coursebook. 

J. Casterton (1986). Creative Writing: A Practical Guide. 

Hicks, W. et al (1999). Writing for Journalists. 

Creative Writing Resources.

Rhodes, R (1995). How to Write: Advice and Reflections. 

Elbow, Peter (1981). Writing with Power: Techniques for Mastering the Writing Process. 

Lukeman, N. (2000). The First Five Pages: A Writer’s Guide to Staying Out of the Rejection Pile. 

Brande, D (1996). Becoming a Writer. 

Blake, C. (1999). From Pitch to Publication. 

Smith H. (2005). The Writing Experiment : Strategies For Innovative Creative Writing. 

Sellers,S. ed (1991). Taking Reality by Surprise: Writing for Pleasure and Publication. 

Strunk Jr., W and White, E.B. (2000). The Elements of Style. 

Harper, G (2010). On Creative Writing. 

Hicks, W. (1998). English for Journalists. 





MethodPercentage contribution
Essay  (1500 words) 40%
Portfolio  (2000 words) 60%


MethodPercentage contribution
Essay  (1500 words) 40%
Portfolio  (2000 words) 60%


MethodPercentage contribution
Essay  (1500 words) 40%
Portfolio  (2000 words) 60%

Repeat Information

Repeat type: Internal & External

Linked modules

Pre-requisite: ARTD2045 Introduction to Writing for the Creative Industries


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the core/recommended text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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