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The University of Southampton

ARTD3057 Specialist Practice 3: Research and Experimentation (Dalian)

Module Overview

This module is one of the common core modules taken by all students on the University of Southampton undergraduate programmes taught at Dalian Polytechnic University. Whilst the learning outcomes are the same no matter which of the programmes you are following, your output from this module will reflect the media and approaches of your chosen programme.

Aims and Objectives

Module Aims

• apply and analyse concepts through extended technical experimentation of your practice • question and evaluate how to develop ambitious ideas into formulated creative outcomes • develop more focused and resolved approaches to the manifestation of your ideas considering potential audiences • extend your professional and organisational approach, relevant to your subject • formulate contextual knowledge based outcomes that will form the basis of your Final Major Project

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • Critical debates prevailing in your subject and your understanding of the positioning of your ideas and work in relation to an intended context
  • Technical solutions that will enable your practice and position it within a contemporary context falling within the scope of your programme of study
  • The scope of ideas and research required to advance your work towards outcomes that are more focused on an intended audience and appropriate to your subject
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Critically evaluate arguments, assumptions and abstract concepts to develop your practice initiate and identify approaches, appropriate to your subject, that are necessary to manifest your ideas
  • Search for and recognise and extend innovation and originality in your work
  • Apply a range of methodologies enabling development of your ideas and work
  • Communicate your individual practice within a defined context
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Perform complex skills with confidence and take initiative to overcome difficulties encountered.
  • Independently identify resources that will enable you to develop your ideas from conception to conclusion
  • Communicate your ideas through appropriate means demonstrating awareness of global contexts
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • Apply a range of technical and academic skills, appropriate to your programme of study, with confidence in the realisation of your ideas
  • Be increasingly sophisticated in your experimentation and outcomes
  • Select and use appropriate visual communication methods.


Specialist Practice 3 builds on your experiences at Parts one and two by providing a focus through which you can begin to synthesise your skills, ideas and working methods into ambitious outcomes appropriate to your discipline. Emphasis will be on analysis and the evaluation of your ideas and practice so that you can acquire the specific skills necessary to further your work. You will become aware of the importance of the detail of your work. An increasingly thorough understanding of critical thinking will help you recognise the strengths of what you are producing. The module offers the opportunity to engage with specialist staff at the forefront of your discipline. You will be encouraged to be highly independent and self-motivated, and to strive for ambition and confidence in the presentation of your work. You will continuously question and evaluate your work to arrive at increasingly focused creative outcomes which demonstrate/communicate/convey qualities of originality, coherence and detailed understanding of how to apply specific media and techniques, appropriate to your discipline and subject area, in producing complex pieces of work that is informed by increasingly independent and individualised research. Students working in the BA (Hons) Graphic Arts may produce an experimental range to visually communicate their individual development of the set brief. This could include film, photography, print materials or digital outcomes. Students working in the BA (Hons) Fashion Design may produce increasingly sophisticated fashion illustrations, translating these into a set of samples, toiles and finished garments in preparation for the final collection in Semester 2. The work and outcomes of this module inform and influence the focus and thinking of the Final Major Project.

Special Features

It is expected that you extend your technical skills through subject specific higher level workshops where appropriate to your practice and personal outcomes. Independent sourcing and experimentation in exemplary emerging practice is recommended and your ability to initiate areas of study that will support your successful progression into the final major project.

Learning and Teaching

Teaching and learning methods

Teaching methods include • project briefings • seminars • group critiques • tutorials • technical workshops Learning activities include • project briefings • seminars • group critiques • peer group learning • independent study • technical workshops Relationship between the teaching, learning and assessment methods and the planned learning outcomes In this module learning and teaching activities focus on helping you to explore and investigate ideas, methods and techniques particular to your discipline-specific practice. As in the preceding practice modules you will be encouraged to make links between methods, skills and practices, within your programme of study that you have explored and developed. To support this process you will be involved with specialist staff who will help you to advance your work in relation to current discipline-specific thinking and practices. Increasingly this will involve anticipating the issues connected to the effective completion of art and design work and its interaction with and reception by an audience. Critical contexts will be outlined through briefings and seminars. Discussion in seminars will help you to become increasingly sophisticated in your ability to communicate the processes and outcomes of your work as well as help you to evaluate your thinking and skills, whether specialist or transferable. In periods of independent study you will be guided to learn how to manage your time effectively outside the taught sessions. Feedback on your progress and development will be given during group critiques. The formal assessment of your work will include a portfolio of work that demonstrates your experimental process, the products of your testing and examples of work that creatively address the concerns of your project.

Wider reading or practice50
Project supervision15
Completion of assessment task200
Follow-up work28
Practical classes and workshops27
Preparation for scheduled sessions100
Total study time450

Resources & Reading list

Palacio, B., & Vit, A. (2009). Graphic design, referenced: A visual guide to the language, applications, and history of graphic design. 

Bourdieu, P. (1984). Distinction: A social critique of the Judgement of Taste. 

Jones, T. (2007). Fashion Now. 

Eskilson, S. (2007). Graphic design: A new history. 

Blanckaert, P. & Hernu, A.R. (2013). Icons of Vintage Fashion. 

Chunman Lo, D. (2011). Patternmaking. 

Aldrich, W. (2013). Fabrics and Pattern Cutting. 

Weston, R. (2001). Modernism. 

Clarke, M. (2007). Verbalising the Visual, Translating art & design into words. 

Lupton, E. (2011). Graphic design thinking: Beyond brainstorming. 

Cummings,N, Lewandowska, M. (2000). The Value of Things. 

Braun-Feldweg Förderpreis. W. (2010). Slow Fashion: Alternative Fashion Concepts. 

Yates, D., & Price, J. (n.d.). (2015). Communication Design: Insights from the creative industries. 

Friedrichs, H. A. (2012). Cycle Style. 

Clarke, S. (2011). Textile design. 

Slater, D., Tonkiss, F. (2001). Market Society. 

Papanek, V. (1984). Design for the Real World: Human Ecology and Social Change. 

Chois Gallery (2013). Fashion Window Shopping. 

Shaw, M. (2012). Copywriting: successful writing for design, advertising, and marketing. 

Davies, H. (2013). Fashion Designers’ Sketchbook. 

Seymour, S. (2008). Fashionable Technology: The Intersection of Design, Fashion, Science, and Technology. 

Lunt, PK, Livingstone, S. (1992). Mass Consumption and Personal Identity. 

Gallo, M., & Quintavalle, A. (2001). The poster in history. 

Kiisel, K. (2013). Draping, The Complete Course. 

Black, S. (2012). Eco Fashion- the Fashion Paradox. 

Bradley,Q. (2002). Techno fashion. 

Bono, E. (1990). Lateral thinking: A textbook of creativity ([New ed.). 

Jarrett, S. M. (2009). Nylon Street. 

Collins, T. (2014). 100 ways to create a great ad. 

Barry, P. (2012). The advertising concept book: Think now, design later : A complete guide to creative ideas, strategies and campaigns. 

Hebdige, D. (1984). Subculture: The Meaning of Style. 

Cheney, N. & McAllister, H. (2013). Textile Surface Manipulation. 

Mahon, N. (2010). Basic Advertising 01: Art direction. 

Wilk, C. (2006). Modernism: Designing a new world, 1914-1939. 

Briggs-Goode, A. (2013). Printed Textile Design. 

Strasser,S (1999). Waste and Want : a social history of trash. 

Siegel, L. (2011). To Die for: Is Fashion Wearing Out the World. 

Mahon, N. (2011). Basic Advertising 03: Ideation. 

Jackson, P, Lowe, M, Millar, D, Mort, F. (2000). Commercial Cultures: Economies, Practices, Spaces. 

Rabbalt, N. Solomon, M. (2008). Consumer behavior in Fashion. 

Fischer, A. (2009). Basic Fashion Design – Construction. 

Sorger, R. & Udale, J. (2006). The Fundamentals of Fashion Design. 





MethodPercentage contribution
Portfolio 100%


MethodPercentage contribution
Portfolio 100%


MethodPercentage contribution
Portfolio 100%


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Books and Stationery equipment

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the core/ recommended text as appropriate

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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