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The University of Southampton

ARTD3058 Business for the Creative Industries (Dalian)

Module Overview

This module is designed to give you a thorough grounding in understanding how the process of creativity operates and contributes to innovation within the general economic context. The module will cover aspects of creativity, managing and developing innovative activities within the creative industries sector, legal issues, marketing issues and business positioning and planning. Many businesses within the sector succeed or fail depending on their innovative activities, positioning, business planning, patents and copyright issues. The module will also introduce you to the possibilities offered by e-commerce models. You will have a chance to analyse both successful and unsuccessful businesses within the global setting of the creative industries, as well as test your own ideas for developing a business plan and launching a business. You will work with simulated activities in groups in order to develop your ideas.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the role of ethics and sustainability in developing a business plan
  • how to integrate a range of skills and practices with innovative activities and creative processes to the development of a business plan
  • competitive positioning and market-driven strategic planning
  • market research demonstrated through the appropriate selection and application of marketing tools and methodologies
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • apply critical thinking and be able to select from a range of business ideas
  • distinguish between risks and opportunities by evaluating and analysing business data and planning methods
  • recognise the relationships between entrepreneurial change and key stakeholders in the creative industries
  • assess marketing, finance and HR solutions in the creative industries
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • use a wide range of information sources and databases requiring the development of bibliographic skills
  • develop an understanding of effective team formation and distributed working
  • manage your time effectively
  • communicate clearly and demonstrate awareness of global contexts


This module will encourage you to engage with and gain an understanding of the entrepreneurial skills and attributes necessary for success in the creative industries sector. You will consider business formation, marketing, branding and the use of creative approaches to developing a business. This module will equip you with a range of skills that can enable you to not only be able to plan a business but to also understand how a business operates and how it can be managed. The module looks at marketing, PR, positioning, cash flow and profit management as well as cultural contexts for business success and failure. The module syllabus therefore contains various case studies and lectures on business formation, planning and possible implementation of an idea or product, in a range of different areas such as fashion, film, gaming, art, music and design. This module gives you a chance to develop your own ideas in creating, developing and planning a business, together with an understanding of the national and global environment that you will be operating in.

Learning and Teaching

Teaching and learning methods

The teaching methods include: - Lectures - Case studies - Seminars Learning activities: - Lectures - Seminars - Group problem solving - Team activities Relationship between the teaching, learning and assessment methods and the learning outcomes: Subject material will be introduced and discussed primarily through lectures. You will receive electronically a small package of information for each topic on a session-by-session basis, which will include an outline of the lecture, learning outcomes, essential reading and suggested further reading and preparation for end of course module assessment. Lectures will be supported by seminars and may include the use of videos and case studies.

Preparation for scheduled sessions30
Wider reading or practice30
Follow-up work20
Completion of assessment task40
Total study time150

Resources & Reading list

Jackson, P, Lowe, M, Millar, D, Mort, F (2000). Commercial Cultures: Economies, Practices, Spaces. 

Millar, D (1987). Material culture and Mass Consumption. 

Lardy, N,R, Subramanian,A. Sustaining China's Economic Growth After the Global Financial Crisis. 

Slater, D, Tonkiss, F (2001).  Market Society.. 

Jacobsen,M (2013). The Business of Creativity: An Expert Guide to Starting and growing a business in the Creative Sector. 

Osterwalder, A: Pigneur Y (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. 

Keane, M (2013). Creative Industries in China: Art, Design and Media (China Today).. 

Sivers, D. (2014). China 2014: New Information and Cultural Insights Entrepreneurs Need to Start a Business in China.. 

Tse, E  (2015).  China's Disruptors: How Alibaba, Xiaomi, Tencent, and Other Companies are Changing the Rules of Business. . 

Resources. Academic Integrity support Blackboard Blackboard Harvard citing and referencing support including citethemright online resource Study Skills Workshops The Academic Skills Library page for study skills support

Clark, D (2016). Alibaba: The House That Jack Ma Built. Ecco. 

Ranchhod,A:Gurau ,C (2007). Marketing Strategies: A Contemporary Approach. 

Lee, H; Lim, L (2014). Cultural Policies in East Asia: Dynamics between the State, Arts and Creative Industries (New Directions in Cultural Policy Research).. 

Slater, D, Tonkiss, F (2001). Market Society. 

Justice, L (2011). Chinas Design Revolution. 

Ries, E (2011). The Lean Start-up: How Constant Innovation creates radically successful businesses. 

Richard, R (2013). How to Start a Creative Business- A glossary of over 130 Terms for the Creative Entrepreneur. 

Bilton, C (2006). Management and Creativity: From Creative Industries to Creative Management. 

Kay, R (2012). Managing Creativity in Science and Hi-Tech. 



Draft piece


MethodPercentage contribution
Written assignment  (3000 words) 100%


MethodPercentage contribution
Written assignment 100%


MethodPercentage contribution
Written assignment  (3000 words) 100%

Repeat Information

Repeat type: Internal


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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