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The University of Southampton

ARTD6077 Design 2 (Global Media Management)

Module Overview

Aims and Objectives

Module Aims

• encourage you to challenge accepted assumptions about your work and that of other artists appropriate to your ideas • develop your ideas and working methods appropriate to the realisation of increasingly ambitious work • encourage a highly experimental approach to the creative realisation and testing of your ideas • further develop your awareness of a critical context of ideas and artists appropriate to your work

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • apply critical judgement to advance your ideas and work
  • select and devise methods and resources appropriate to the development of your work
  • utilise research within a context of your discipline
  • situate your ideas and work in a professional context
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • evaluate relevant concepts theory and working methods and utilise this information to critically advance your own work
  • begin to formulate your ideas in readiness for the final project
  • select methods through which to explore your ideas
  • identify and acquire new skills where necessary
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • critically reflect on your own learning
  • communicate your ideas visually and in text
  • apply knowledge in solving problems creatively


This module concentrates on deepening your understanding of your work and how to ambitiously advance your ideas in preparation for the Final Project. You will be encouraged to challenge accepted positions regarding your own work and that of others, and to adopt a speculative, highly experimental approach to the testing of your ideas. You will have the opportunity to explore the demands of thinking through an interdisciplinary approach. Development towards the Final Project is demonstrated by your establishment of working methods appropriate to the realisation of increasingly focused and well informed ideas.

Special Features

The University provides service to students with special needs, such as enabling service, dyslexia support and disability support.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Formal lectures • Tutorials/workshops • Visiting lecturers • Case study analyses • Student led seminar presentations Learning activities include: • Peer group learning • Problem solving activities • Class discussion/ critique Relationship between the teaching, learning and assessment methods and the planned learning outcomes In this module learning and teaching activities focus on helping you to explore your ideas. Learning and teaching methods are designed to help you broaden and deepen the scope of your understanding and explore the creative possibilities of your thinking and work. By studying independently you will learn how to manage your time effectively outside the taught sessions. In this module outcomes of independent study will be discussed in tutorials and seminars. These will enable you to communicate the outcomes of your research to others and allow you to develop your understanding of the ideas and methods you have explored through this module. Tutorials develop your skills in critically analysing and reflecting on your practice and allow for discussion on aspects of time management and communication. Discussion about your work in seminar situations will also help you to evaluate your analytical, critical, practical and transferable skills. Formal assessment will be made up of an individual Harvard Business Case Analysis equivalent to 3000 words (40%) and a Digital Presentation with supportive critical writing (2000 words) worth 60% of the total marks for the module. These assignments evidence the development of your ideas and work, as well as demonstrate your level of preparedness for the Final Project. Preparatory and on-going reading enables you to situate your work within existing literature and frameworks and allow you to speculate on unexpected potentialities for your work.

Independent Study350
Total study time400

Resources & Reading list

Deuze, M (2011). Managing Media Work. 

Kung. L. (2008). Strategic Management in the Media: Theory to Practice. 

Mayer-Schonberger, V. and Cukier, K (2013). Big Data: A Revolution That Will Transform How We Live, Work and Think. 

Walz, S.P. and Deterding, S. (2015). The Gameful World: Approaches, Issues and Applications. 

Dewdney, A. and Ride, P. (2013). The Digital Media Handbook. 

Kolb, B.M (2013). Marketing for Cultural Organisations. 

O’Reilly, D. and Kerrigan, F (2010). Marketing the Arts: A Fresh Approach. 

Bennett, L., Chin, B. and Jones, B (2015). Crowdfunding the Future: Media Industries, Ethics, and Digital Society. 

Bilton, C. and Cummings, S (2014). Handbook of Management and Creativity. 

Giaccardi,E. (2012). Heritage and Social Media: Understanding Heritage in a Participatory Culture. 





MethodPercentage contribution
Case study  (3000 words) 40%
Digital presentation with supporting report  (2000 words) 60%


MethodPercentage contribution
Case study  (3000 words) 40%
Digital presentation with supporting report  (2000 words) 60%


MethodPercentage contribution
Written report  (5000 words) 100%

Repeat Information

Repeat type: Internal & External

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