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The University of Southampton

ARTD6118 Design Management 1

Module Overview

This module provides opportunities for you to engage in analysis of your own and others’ ideas in a challenging and creative environment. The module will introduce the concept of design and design management, and discuss the parallel and divergent canons and traditions of design and their cultural origins. You will be encouraged to engage with the social, political, historical and religious contexts of design within the creative economy. During the module you will identify practices associated with creative management, creative leadership, creative organisational climates, national culture and innovation and understand the integrative nature of strategic design management. You will learn about the purpose of the design audit, the individual consumer experience and value creation in order to develop appropriate corporate strategies based upon the application of common business and marketing frameworks and design research techniques. You will also be introduced to the legal parameters of design and the use of financial measures in performance review and the role of design management in attaining and further sustaining competitive advantage for the enterprise.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the relevance and importance of the ideas, theories and practices of Design Management;
  • the wider social, political and cultural context of Design Management.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • question and articulate concepts of contemporary theory relevant to Design Management and reflect critically on your own knowledge and understanding;
  • analyse and explain the implementation and impact of key Design Management principles.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • demonstrate an ability to apply research methods and communicate clearly in visual and written forms with appropriate referencing;
  • develop and present a constructive and critical argument relevant to your own work and the academic literature.
Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

  • understand the value of coherent Design Management strategies and how these apply to various organisations.


Indicative content for this module covers: • Concept of design management and its evolution in design history • Creativity, innovation and design • Design thinking • Design strategy • Design Audits • Design & marketing in commercial contexts • Management of the design process • Design Research • Finance and design • Design leadership

Learning and Teaching

Teaching and learning methods

Teaching methods include • Formal lectures • Tutorials/workshops • Visiting lecturers • Case study analyses • Student led seminar presentations Learning activities include • Workshops and peer group learning • Problem solving activities • Class discussion/ critique • Guided and independent reading and reflection • Use library resources to advance your understanding of emerging research

Independent Study174
Total study time200

Resources & Reading list

Best, K. (2015). Design Management: managing design strategy, process and implementation. 

Cooper, R., Junginger, S., Lockwood, T. (2011). Handbook of Design Management in Design Research: Methods and Perspective.. 

Borja de Mozota, B. (2003). Design Management: Using Design to Build Brand Value and Corporate Innovation. 

Bruce, M. and Bessant, J. (2002). Design in Business: Strategic Innovation through Design. 

Cooper, R. and Press, M. (1995). The Design Agenda: A guide to successful design management. 



Peer Group Feedback


MethodPercentage contribution
Critical Report  (3000 words) 100%


MethodPercentage contribution
Critical Report  (3000 words) 100%


MethodPercentage contribution
Critical Report  (3000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Travel Costs for placements

Reasonable travel costs for study trips.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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