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The University of Southampton

ARTD6119 Design Management 2

Module Overview

During this module you will further your understanding of design management and how it relates to various design fields and business areas. You will be encouraged to critically analyse the function of design leadership in organisations and brand equity in the long term commercial scenario. You will begin to understand the framework for developing and practicing your own design awareness from a strategic business unit perspective and the wider impact of design management derived from a cost and resource based world view. Through lectures and seminars you will evaluate the impact of technology and knowledge management in the social and business environment and where digital applications are used in the design management activities; reflect on the key concepts of service design, its value, processes and strategies in the design management research area; identify and develop techniques to realise different Intellectual Property Rights (IPR) to industry level design activity; explore the concept of business ethics and corporate social responsibility (CSR); evaluate relevant and related theories and strategies for sustainable design for improving business performance and the relevance to design management; and understand the definition and significance of the consumer experience concept the key factors that could influence consumer expectations and experiences within the context of design. You will take part in a simulation, which will help you to understand the role of design within a marketplace.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • how and where to situate your ideas and work in a professional context and explain its relevance and importance in relation to current research, debates, theories and practices of Design Management;
  • the contextual discourse of Design Management and emerging thinking in the broader Design field.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • question, evaluate and discuss concepts of contemporary theory and working methods in design management and utilise this information to critically advance your own work;
  • analyse, synthesise and reflect on core Design Management issues as relevant to your own research.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • articulate your ideas and research methods in visual, written and verbal forms in readiness for the final project;
  • demonstrate ability to work effectively individually and in a team role, solving problems in innovative and creative ways;
  • demonstrate an in depth understanding of appropriate research methods, resources and referencing techniques to manage an independent project.
Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

  • constructively and critically analyse the implementation Design Management strategies and how these apply to various organisations.


This module concentrates on deepening your understanding of your work and how to ambitiously advance your ideas in preparation for the Final Project. You will be encouraged to challenge accepted positions regarding your own work and that of others, and to adopt a speculative, highly experimental approach to the testing of your ideas. You will have the opportunity to explore the demands of thinking through an interdisciplinary approach. Development towards the Final Project is demonstrated by your establishment of working methods appropriate to the realisation of increasingly focused and well informed ideas. Indicative topics cover: • Design Transformation • Organisation and Design • Branding • Design Futures • Digital Design • Service Design • Business Law for Design • Corporate Social Responsibility • Sustainable Design • Customer Experience Design

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Formal lectures • Tutorials/workshops • Visiting lecturers • Case study analyses • Student led seminar presentations Learning activities include: • Workshops and peer group learning • Problem solving activities • Class discussion/critique • Guided and independent reading and reflection • Use library resources to advance your understanding of emerging research

Independent Study174
Total study time200

Resources & Reading list

Borja de Mozota, B. (2003). Design Management: Using Design to Build Brand Value and Corporate Innovation. 

Bruce, M. and Bessant, J. (2002). Design in Business: Strategic Innovation through Design. 

Best, K. (2006). Design Management: managing design strategy, process and implementation. 

Cooper, R., Junginger, S., Lockwood, T. (2011). Handbook of Design Management.. 

Cooper, R. and Press, M. (1995). The design agenda: A guide to successful design management. 

Laurel, B. (2003). Design Research: Methods and Perspective.. 



Critical Report


MethodPercentage contribution
Critical Report  (3000 words) 100%


MethodPercentage contribution
Critical Report  (3000 words) 100%


MethodPercentage contribution
Critical Report  (3000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Travel Costs for placements

Reasonable travel costs for study trips.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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