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The University of Southampton

ARTD6125 Final Project (Fashion Management)

Module Overview

On this module you will put into practice the research and analytical skills that you have learned across the programme. Focusing on a specific contemporary fashion management issue, you will undertake in-depth research culminating in a final project. The module requires you to demonstrate the application of both advanced research skills and academic theory. You may choose to focus on a practical issue within an organisation, your own company or undertake an academic study related to a particular fashion management topic. You will be allocated a tutor as your personal supervisor for this project who will provide you with support and guidance for the duration of the supervision period.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • current theories and practices related to fashion management arising from your in-depth research and enquiry;
  • a range of contemporary contexts relevant to fashion management informed by leading research.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • apply critical judgment to your own work as well as the work of others to create a project that contributes to an understanding of a contemporary fashion management issue;
  • draw on a range of appropriate academic and industry-relevant resources to create appropriate and well-targeted evidence for your project;
  • recognise your development needs in relation to a developing project, and expand your research and academic skills as needed.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • create work that respects both the standards of academic integrity and the rights and interests of others;
  • manage your progress in an effective way during an extended self-directed project.
Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

  • demonstrate advanced level knowledge of Fashion Management informed by design, management and marketing theory, tailored around the needs of the global fashion industry;
  • demonstrate the ability to question and evaluate the parameters of contemporary fashion, design, business and management practice and theory.


The aim of this module is to promote a self-directed study which leads to the presentation of your discipline specific final project. The module aims to bring together and use your learning and skills development from previous modules. Through those modules, you will have established and explored in diverse ways the scope and focus of your ideas. Preparatory lectures and seminars will be followed by a supervision period of one-to-one tutorials where your tutor will advise and guide you in a manner that will enable you to independently apply the academic skills you have acquired to prepare and manage the final project.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Tutor guidance • Supervision/one-to-one tutorials Learning activities include: • Independent study (reading material as directed by tutor, analysing material delivered during taught sessions, writing up notes, reflecting on taught material and feedback, conducting research, analysing results and writing up project).

Independent Study588
Total study time600

Resources & Reading list

Cottrell, S. (2014). Dissertations and Project Reports. 

Gray, D.E. (2013). Doing Research in the Real World. 

Seale, C (2017). Researching Society and Culture. 

Teddlie, C and Tashakkori, A. (2008). Foundations of Mixed Methods Research: Integrating Quantitative and Qualitative Approaches in the Social and Behavioral Sciences. 

Pallant, J. (2016). SPSS Survival Manual. 

Yin, R.K. (2013). Case Study Research. 

Krippendorff, K. (2013). Content Analysis: An Introduction to its Methodology. 

Brennen, B.S. (2012). Qualitative Research Methods for Media Studies. 

Bryman, A. (2015). Social Research Methods. 

Krueger, R, A, and Casey, M. A. (2015). Focus Groups: a Practical Guide for Applied Research. 

Bell, J. and Waters, S. (2014). Doing Your Research Project. 

Rose, G. (2016). Visual Methodologies. 

Saunders, M.N.K, Lewis, P. and Thornhill, A. (2012). Research Methods for Business Students. 

Banks, M. and Zeitlyn, D. (2015). Visual Methods in Social Research. 



Project plan


MethodPercentage contribution
Final project  (10000 words) 100%


MethodPercentage contribution
Final project  (10000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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