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The University of Southampton
Courses

ARTD6131 Fashion Marketing and Branding: Key Issues and Trends

Module Overview

On this module you will develop an advanced insight into key issues and trends facing the fashion industry and fashion consumers. Your learning will, at all times throughout this module, be led by the latest fashion industry developments and fashion consumer trends. A global perspective will also apply at all times during this module. The global fashion industry and fashion consumers around the world are experiencing unprecedented change, partly due to rapid technological advance. On this module you will improve your understanding of these changes and the implications for fashion marketing and branding.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • current issues and trends facing the fashion industry and influencing the fashion consumer;
  • suitable theoretical theories that enable further understanding of these key issues and trends.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • demonstrate that you can think critically and reflectively on current fashion industry and fashion consumer issues and trends from a range of sources;
  • demonstrate that you can identify and apply suitable academic theories to gain further understanding of current fashion industry and fashion consumer issues and trends;
  • organise and synthesise a range of complex written and visual information arising from new and changing situations.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • take responsibility for your own learning development and academic integrity;
  • demonstrate awareness of ethical considerations.

Syllabus

The following provides an overview of the indicative content of the lectures and seminars for module: • Contemporary fashion industry developments such as the fashion industries in emerging markets • Contemporary fashion consumer issues and trends such fast fashion and slow fashion

Learning and Teaching

Teaching and learning methods

Teaching methods include • Personal, one to one tutorials • Lectures • Seminars Learning activities include At industry level • Fashion brand news/magazine article discussion • Critical review of key fashion industry research papers • Tutor-guided private study and reading

TypeHours
Teaching26
Independent Study174
Total study time200

Resources & Reading list

Journal Article. Journal of Marketing Research. .

Journal Article. Journal of Product and Brand Management. .

Journal Article. Journal of Consumer Research. .

Journal Article. Journal of Fashion Marketing and Branding. .

WGSN.

Drapers Online.

Journal Article. Journal of Marketing. .

Journal Article. Journal of Brand Management. .

BrandZ.

Assessment

Formative

Illustrated report

Summative

MethodPercentage contribution
Illustrated report  ( words) 100%

Repeat

MethodPercentage contribution
Illustrated report  ( words) 100%

Referral

MethodPercentage contribution
Illustrated report  ( words) 100%

Repeat Information

Repeat type: Internal & External

Costs

Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Textbooks

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Travel Costs for placements

Reasonable travel costs for study trips (these may not be covered by the University)

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

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