ARTD6131 Fashion Marketing and Branding: Key Issues and Trends
Module Overview
On this module you will develop an advanced insight into key issues and trends facing the fashion industry and fashion consumers. Your learning will, at all times throughout this module, be led by the latest fashion industry developments and fashion consumer trends. A global perspective will also apply at all times during this module. The global fashion industry and fashion consumers around the world are experiencing unprecedented change, partly due to rapid technological advance. On this module you will improve your understanding of these changes and the implications for fashion marketing and branding.
Aims and Objectives
Module Aims
• to develop your knowledge and understanding of key contemporary fashion industry and fashion consumer issues and trends; • to enable you to take a critical and reflective stance with regard to these key fashion industry and fashion consumer issues and trends; • to develop your ability to present practical fashion industry and fashion consumer issues and trends in an academic context where suitable theoretical frameworks are considered useful.
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- current issues and trends facing the fashion industry and influencing the fashion consumer;
- suitable theoretical theories that enable further understanding of these key issues and trends.
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- demonstrate that you can think critically and reflectively on current fashion industry and fashion consumer issues and trends from a range of sources;
- demonstrate that you can identify and apply suitable academic theories to gain further understanding of current fashion industry and fashion consumer issues and trends;
- organise and synthesise a range of complex written and visual information arising from new and changing situations.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- take responsibility for your own learning development and academic integrity;
- demonstrate awareness of ethical considerations.
Syllabus
The following provides an overview of the indicative content of the lectures and seminars for module: • Contemporary fashion industry developments such as the fashion industries in emerging markets • Contemporary fashion consumer issues and trends such fast fashion and slow fashion
Special Features
The University provides a variety of services to students with special needs, such as an enabling service, dyslexia support and disability support. Optional trips to fashion industry exhibitions and companies are normally offered as part of the programme. Guest lectures will be provided by industry and academic experts in the fashion industry where possible.
Learning and Teaching
Teaching and learning methods
Teaching methods include • Personal, one to one tutorials • Lectures • Seminars Learning activities include At industry level • Fashion brand news/magazine article discussion • Critical review of key fashion industry research papers • Tutor-guided private study and reading
| Type | Hours |
|---|---|
| Teaching | 26 |
| Independent Study | 174 |
| Total study time | 200 |
Resources & Reading list
Journal Article. Journal of Product and Brand Management. .
Journal Article. Journal of Brand Management. .
Journal Article. Journal of Consumer Research. .
Journal Article. Journal of Marketing Research. .
Journal Article. Journal of Fashion Marketing and Branding. .
WGSN.
Journal Article. Journal of Marketing. .
Assessment
Formative
Illustrated report
Summative
| Method | Percentage contribution |
|---|---|
| Illustrated report ( words) | 100% |
Repeat
| Method | Percentage contribution |
|---|---|
| Illustrated report ( words) | 100% |
Referral
| Method | Percentage contribution |
|---|---|
| Illustrated report ( words) | 100% |
Repeat Information
Repeat type: Internal & External
Costs
Costs associated with this module
Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.
In addition to this, students registered for this module typically also have to pay for:
Textbooks
Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.
Travel Costs for placements
Reasonable travel costs for study trips (these may not be covered by the University)
Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.