Skip to main navigationSkip to main content
The University of Southampton

ARTD6132 Final Project (Fashion Marketing and Branding)

Module Overview

On this module you will draw on ALL the skills and knowledge gained throughout semesters 1 and 2. You will determine a suitably current and important fashion marketing and branding issue or trend and you will then carry out thorough, investigative research in this area, making use of a wide range of information sources. If necessary, you will then collect some primary data. Finally, you will produce a report which will evidence critical analysis as well as innovative thinking on your part before providing a series of recommendations that you consider necessary. You will be allocated the most suitable tutor, according to your chosen area of study, who will meet with you and guide you throughout.

Aims and Objectives

Module Aims

• to develop further your knowledge and understanding of contemporary issues in fashion marketing and branding; • to enable you to adopt a critical and reflective stance with regard to the discussion and analysis of your chosen fashion marketing and branding project topic; • to develop further your ability to identify the suitability of a wide range of data sources, both academic and practitioner sources, and then present a clear, critical discussion.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • current and relevant theories and practices related to fashion marketing and branding arising from your investigative research and analysis;
  • a range of contemporary issues relevant to fashion marketing and branding;
  • key ethical and sustainability issues and debates relevant to fashion marketing and branding.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • demonstrate that you can think in a critically and reflective manner on current, important fashion marketing and branding issues;
  • research, critique and apply analysis of suitable academic theories relevant to fashion marketing and branding;
  • demonstrate that you can identify and analyse data and information in order to evaluate their relevance and validity using a range of sources;
  • recognise your own academic strengths and weaknesses, reflecting no your own performance and progress and be able to respond to feedback;
  • apply critical judgment to advance your research and intellectual skills.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • take responsibility for your own learning and academic integrity;
  • demonstrate awareness of ethical considerations;
  • manage your time and resources as an independent learner;
  • demonstrate the ability to manage successfully and complete an individual project.
Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

  • demonstrate an advanced level of knowledge and understanding of both theoretical and practical issues relevant to current fashion marketing and brand building;
  • demonstrate an advanced level of knowledge and understanding of the academic research process and output relevant to fashion marketing and branding.


The following provides an outline of the indicative content for this module: • This will module will allow you to bring together all the skills and knowledge gained on previous modules • A series of preparatory lectures and seminars will support you as you attempt to define a suitable focused, important topic for your final project • Project supervisor guidance through face-to-face tutorials and regular email contact is a key feature of this module

Special Features

The University provides a range of services to students with special needs, such as an enabling service, dyslexia support and disability support.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Tutor guidance with face-to-face tutorials • Lectures • Seminars Learning activities include: • Independent reading (as directed by your supervisor) • Reflecting on learning material discussed previously on other modules • Conducting primary research where necessary • Analysis and discussion of primary and secondary data

Independent Study588
Total study time600

Resources & Reading list

Brennan, B.S. (2012). Qualitative Research Methods for Media Studies. 

Saunders, M.N.K, Lewis, P. and Thornhill, A. (2012). Research Methods for Business Students. 

Bryman, A. (2012). Social Research Methods. 

Cottrell, S. (2014). Dissertations and Project Reports. 

Banks, M. and Zeitlyn, D. (2015). Visual Methods in Social Research. 

Bell, J and Waters, S. (2014). Doing Your Research Project. 

Gray, D.E. (2013). Doing Research in the Real World. 





MethodPercentage contribution
Research Paper/Report  (10000 words) 100%


MethodPercentage contribution
Research Paper/Report  (10000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Travel Costs for placements

Reasonable travel costs for study trips (these may not be covered by the University)

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

Share this module Share this on Facebook Share this on Twitter Share this on Weibo

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.