The University of Southampton
Courses

ARTD6132 Final Project (FMB)

Module Overview

On this module you will draw on ALL the skills and knowledge gained throughout semesters 1 and 2. You will determine a suitably current and important fashion marketing and branding issue or trend and you will then carry out thorough, investigative research in this area, making use of a wide range of information sources. If necessary, you will then collect some primary data. Finally, you will produce a report which will evidence critical analysis as well as innovative thinking on your part before providing a series of recommendations that you consider necessary. You will be allocated the most suitable tutor, according to your chosen area of study, who will meet with you and guide you throughout.

Aims and Objectives

Module Aims

The aims of this module are threefold: - To develop further your knowledge and understanding of contemporary issues in fashion marketing and branding - To enable you to adopt a critical and reflective stance with regard to the discussion and analysis of your chosen fashion marketing and branding project topic - To develop further your ability to identify the suitability of a wide range of data sources, both academic and practitioner sources, and then present a clear, critical discussion

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • Current and relevant theories and practices related to fashion marketing and branding arising from your investigative research and analysis
  • A range of contemporary issues relevant to fashion marketing and branding
  • Key ethical and sustainability issues and debates relevant to fashion marketing and branding
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Demonstrate that you can think in a critically and reflective manner on current, important fashion marketing and branding issues
  • Research, critique and apply analysis of suitable academic theories relevant to fashion marketing and branding
  • Demonstrate that you can identify and analyse data and information in order to evaluate their relevance and validity using a range of sources
  • Recognise your own academic strengths and weaknesses, reflecting no your own performance and progress and be able to respond to feedback
  • Apply critical judgment to advance your research and intellectual skills
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Take responsibility for your own learning and academic integrity
  • Demonstrate awareness of ethical considerations
  • Manage your time and resources as an independent learner
  • Demonstrate the ability to manage successfully and complete an individual project
Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

  • Demonstrate an advanced level of knowledge and understanding of both theoretical and practical issues relevant to current fashion marketing and brand building
  • Demonstrate an advanced level of knowledge and understanding of the academic research process and output relevant to fashion marketing and branding

Syllabus

The following provides an outline of the indicative content for this module: - This will module will allow you to bring together all the skills and knowledge gained on previous modules - A series of preparatory lectures and seminars will support you as you attempt to define a suitable focused, important topic for your final project - Project supervisor guidance through face-to-face tutorials and regular email contact is a key feature of this module

Special Features

The University provides a range of services to students with special needs, such as an enabling service, dyslexia support and disability support.

Learning and Teaching

Teaching and learning methods

Teaching methods include: - Tutor guidance with face-to-face tutorials - Lectures - Seminars Learning activities include: - Independent reading (as directed by your supervisor) - Reflecting on learning material discussed previously on other modules - Conducting primary research where necessary - Analysis and discussion of primary and secondary data

TypeHours
Teaching12
Independent Study588
Total study time600

Resources & Reading list

Bryman, A. (2012). Social Research Methods. 

Brennan, B.S. (2012). Qualitative Research Methods for Media Studies. 

Saunders, M.N.K, Lewis, P. and Thornhill, A. (2012). Research Methods for Business Students. 

Cottrell, S. (2014). Dissertations and Project Reports. 

Gray, D.E. (2013). Doing Research in the Real World. 

Bell, J and Waters, S. (2014). Doing Your Research Project. 

Banks, M. and Zeitlyn, D. (2015). Visual Methods in Social Research. 

Assessment

Formative

Feedback

Summative

MethodPercentage contribution
Research Paper/Report  (10000 words) 100%

Referral

MethodPercentage contribution
Research Paper/Report  (10000 words) 100%

Repeat Information

Repeat type: Internal & External

Costs

Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Textbooks

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the core/recommended text as appropriate.

Travel Costs for placements

Reasonable travel costs for study trips (these may not be covered by the University)

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

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