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Courses / Modules / ARTD6188 Global Advertising and Branding 2

Global Advertising and Branding 2

CATS points
20
ECTS points
10
Level
Level 7
Module lead
Laura Campbell
Academic year
2021-22

Module overview

This module is the second core module of the programme. The module builds on some of the concepts and ideas used In Global Adverting and Branding 1 and you will be encouraged to go further into your reading understanding and application of advertising and branding concepts and practice.

You will learn about key concepts such as brand positioning and constructing advertising messages. We will cover the evolving world of social media and consider the importance of media strategy and the evaluation of advertising and branding campaigns. You will be expected to apply this knowledge in real world situations.

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