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The University of Southampton

ENTR6044 Innovation and Technology Transfer (IM)

Module Overview

The UK government has recognised the importance of innovation and technology transfer in sustaining competitive advantage in the global knowledge economy. If successful innovation management is to take place, it is necessary to recognise when technology has commercial potential and evaluate how economic value might be captured.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • conceptual and theoretical models of innovation;
  • the significance of innovation for competitive advantage;
  • the need to recognise and evaluate the commercial potential of innovation
  • how commercial potential is taken forward into a new or existing business;
  • the significance of technology innovation to the sustainability of societies.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • critically evaluate a variety of theories and concepts relating to innovation;
  • apply problem-solving techniques;
  • discuss the role of universities in the exploitation of the research knowledge base;
  • understand the role of incubators and science parks in supporting new businesses;
  • understand the role of technology innovation in sustainable development in different international contexts.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • take a 'critical thinking' approach to the development of ideas;
  • communicate ideas and arguments fluently and effectively in a variety of written formats and spoken formats;
  • work effectively as an individual, or in a group;
  • identify own personal attributes applicable to a variety of peer work situations in work and non-work contexts;
  • use library and other resources effectively, and apply bibliographical skills.


- Introduction: Understanding innovation and its significance - Evaluation of innovation - Aligning technological potential with market constraints and opportunities - Pathways to commercial exploitation - Protecting and managing

Learning and Teaching

Teaching and learning methods

Teaching methods in this module are exclusively lectures. Student participation, small group activities, short case studies exploring real-life examples and other teaching methods will be integrated in the lectures as warranted. Lectures may include the use of videos, case studies, and, where possible guest speakers. You will be encouraged to reflect on your own intuitive skills and to explore these through negotiation with others in problem solving scenarios. Learning activities: - Lectures - Case studies - Private study Contact = 24 hours approx Guided study = 126 hours approx Total study = 150 hours approx

Independent Study126
Total study time150

Resources & Reading list

Goffin, K. and Mitchell, R. (2017). ) Innovation management: Effective strategy & implementation. 

Schilling, M.A (2017). Strategic management of technological innovation. 

Tidd, J. and Bessant, J. (2013). Managing Innovation: Integrating Technological, Market and Organizational Changes. 

Trott, P., Hartmann, D., van der Duin, P., Scholten, V. and Ortt, J.R (2016). Managing technology entrepreneurship and innovation. 

Evers, N., Cunningham, J. and Hoholm, T. (2014). Technology entrepreneurship: bringing innovation to the marketplace. 

Duening, T.N., Hisrich, R.A. and Lechter, M.A. (2014). Technology Entrepreneurship: Taking Innovation to the Marketplace.. 

Çetindamar, D., Phaal, R. and Probert, D. (2016). Technology management: activities and tools. 





MethodPercentage contribution
Group presentation 25%
Report 75%


MethodPercentage contribution
Report 100%


MethodPercentage contribution
Report 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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