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The University of Southampton

IFYP0021 Survey Methods for Management and Social Sciences

Module Overview

This module will provide you with the knowledge of survey methods required to undertake rigorous quantative research in your undergraduate programme.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • design, carry out and analyse your own quantative surveys.
  • examine critically existing quantitative research.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • identify a suitable research topic.
  • analyse statistically survey data.
  • extract and synthesise key information from statistical analyses.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • design a good quantative questionnaire.
  • present statistical analysis and results
  • produce a report presenting your research process and summarising your results in a report.


This module will introduce you the fundamental concepts of quantative surveys and censuses. You will be taught how to:- • chose a suitable subject and research question, • identify a representative sample, • design a questionnaire, • formulate robust survey questions, • interview survey participants • prepare your data • analyse your data using descriptive and inferential statistics • interpret your results. • present your work in a final report.

Learning and Teaching

Teaching and learning methods

Teaching methods include:-  Two two-hour classes each week of the semester.  Initially the classes will consist of a presentation by the tutor followed by a class discussion to introduce you to each stage of the process of carrying out a survey and analysing the results. Later in the semester classes will be in form of workshops to allow you to work in groups and individually with the guidance of your tutor as you design your survey, analyse the results and draft your final report. Learning activities include:-  lectures and classroom discussions to introduce you to quantative research methods.  working in a computer lab with the guidance of your tutor.  preparation of each stage of a research project examining an aspect of undergraduate student life at the University of Southampton.  Revising each stage of your research project in response to comment from your tutor and fellow students in class workshops. In this module you have to put your knowledge of maths and survey methods to practical use by designing and carrying out a survey at the University of Southampton then analysing the results and writing three reports about your work and findings.

Independent Study102
Total study time150

Resources & Reading list

Nardi, P. (2006). Doing Survey Research: A guide to quantitative methods. 

Shukla, P (2008). Essentials of Marketing Research. 


Assessment Strategy

Informal assessment; you will be encouraged to discuss every stage of your survey and final report with your tutor in class. Formal assessment: The assessment is divided in 6 sections, to be submitted during the semester:-


MethodPercentage contribution
Oral presentation 15%
Questionnaire 10%
Report 20%
Report 50%
Worksheet 5%


MethodPercentage contribution
Final Report  (1250 words) 100%

Repeat Information

Repeat type: Internal

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