Skip to main navigationSkip to main content
The University of Southampton

MANG2013 European Business Environment

Module Overview

Europe is the largest market in the world, and is also the most complex and highly regulated. This unique experiment has brought together the economies, politics and cultures of 28 different countries. In order to create a single market in which goods, services, labour and capital can move freely, numerous business regulations and directives have been implemented as a result of intense political bargaining between member countries over decades. Understanding the strategic implications of this legal, political and economic complexity is essential background for working in organisations which operate in Europe. This module aims to provide such understanding.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the political, economic and social environment within which European business operates;
  • the global importance of the EU for business.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • relate business strategies and international management issues to the European context.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • obtain, critically analyse and apply information from a variety of sources;
  • demonstrate effective communication skills.


• A brief history of the EU – politics, treaties and institutions. • The economic logic of the common market and the EU as a free trade area. • The requirement for free movement of goods, service, labour and capital – economic and legal aspects. • An outline of European institutions, their function and influence. • The EU legislative process – focusing on regulations, directives and competition law. • Foreign direct investment in the EU by multinational companies (MNCs). • The EU as a platform for global expansion of businesses. • Aspects of the politics of European integration, enlargement, and Eu- -bailouts. • Expansion of the EU – the economic advantages and disadvantages. • The Eurozone and Eurozone crisis – origins, policy options, and future scenarios. • The future of the EU – enlargement, Eurozone, USA/Europe Transatlantic Trade & Investment Partnership (TTIP), global competition. Note: the syllabus will be adapted as necessary to include any important current economic, political and social themes.

Learning and Teaching

Teaching and learning methods

Teaching for this module include lectures and tutorial classes. Learning modules include: Each week’s lecture focuses on a number of topics listed in the syllabus. When available external speakers may deliver aspects of the lectures to allow you opportunity to interact with entrepreneurs/ business managers who have experience in running/ managing businesses across Europe. The classes follow each week’s lectures and relate to the topics covered in the lectures. The classes comprise of interactive case studies, problem-solving activities, directed reading, and private/guided study. Class activities, such as problem solving activities, discussions and use of case studies will provide opportunities for you to gain feedback from your tutor and/or peers about your level of understanding and knowledge prior to any formal summative assessment. Feedback on the coursework will normally be provided through a written report for each individual/group within four week of the submission date.

Completion of assessment task32
Follow-up work64
Total study time150

Resources & Reading list

Frans J. L. Somers, Sonja A. van Hall, Cor van Leeuwen, Egin E. Lengton & Rene W. H. van der Linden (editors) (2010). European Business Environment: Doing Business in the EU. 

Guay, T (2014). The Business Environment of Europe: Firms, Governments and Institutions.. 



Class discussions


MethodPercentage contribution
Examination  (2 hours) 70%
Group report  (3000 words) 30%


MethodPercentage contribution
Individual report  (2000 words) 70%
Individual report  (2000 words) 30%


MethodPercentage contribution
Individual report  (2000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

Share this module Share this on Facebook Share this on Twitter Share this on Weibo
Privacy Settings