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Courses / Modules / MANG2046 International Retailing

International Retailing

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 5
Module lead
Wai Ko
Academic year
2021-22

Module overview

With the increasing globalization of brands, a knowledge and understanding of international market structures including entry and development strategies, is an essential requirement for those wanting to pursue a marketing or management career. The module will enhance your analytical and planning abilities in developing appropriate strategies.

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