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The University of Southampton

MANG3046 Managing Innovation

Module Overview

Managing Innovation considers the importance and impact of innovation at a variety of levels. The need to innovate is discussed: for growth and competitive advantage, for corporate survival and for a better society. Having presented the strategic imperative for every organisation to innovate, this course then addresses the management of innovation in a variety of organisations. This includes methods for managing the innovation process, and refers to the relationships between innovation strategy and corporate culture. An organisation whose primary focus is efficiency encounters a structural barrier for major innovation, but why is this, and what can be done about it? In addition, a number of developing paradigms are explored such as open innovation and user innovation, which aim to maximise the discovery and exploitation of ideas. Of course, this brings organisational tensions and challenges. This focus on the leading edge of organisational activity will enable the use of live material as case studies, which will be developed through interactive student-led analyses and small group activities. Because innovation is a complex phenomenon relating to a wide range of related business and management concepts, additional reading and preparation is essential if students are to engage fully in the lectures and classes. Students will also be given opportunities to draw on and discuss situations which they have encountered in life and work.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the relationship between innovation and organisational performance;
  • the nature, importance and context of innovation;
  • the role of state and private intervention in stimulating and fostering innovation.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • apply appropriate theoretical concepts, models, frameworks, tools and techniques which facilitate creativity and innovation;
  • analyse alternative approaches to managing innovation;
  • evaluate factors influencing innovation;
  • evaluate alternative innovation management practices in enterprising organisations;
  • assess the implications of innovation for individuals and groups in organisations and society;
  • analyse the role of innovation in maintaining strategic fit and competitive advantage in organisations;
  • explain the contribution of intellectual property management in innovation and new product/service development.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • recognise that in many situations there is a range of alternatives which should be evaluated;
  • use a wide range of information sources requiring the development of bibliographic skills including library, commercial and Internet sources;
  • effectively apply critical analysis and evaluation skills;
  • plan and control effectively for successful completion of a personal workload; communicate effectively, in both oral and written form, using and justifying argument within reports, presentations and debates;
  • communicate effectively, in both oral and written form, using and justifying arguments within reports, presentations and debates.


The module will examine the following topics: • Innovation: Introduction and Challenges • Innovation in Context: Business Environment, Role of the State, Impact of Technology • Innovation Process: Early-stage Innovation, New Product Development • Major contemporary theories e.g. Disruptive, Networked, Open • Creativity and Human Factors – Individual, Team, and Leadership • Opportunity Recognition and Portfolio Strategies • Capturing Value: Value Proposition, Differentiation, and Paths to Market • Class Case Studies of Success, Failure, Survival, Recovery

Learning and Teaching

Teaching and learning methods

Lectures and classes embracing interactive case studies, visiting speakers, and problem-solving activities supported by a significant amount of personal study time.

Completion of assessment task24
Wider reading or practice20
Preparation for scheduled sessions24
Follow-up work24
Total study time150

Resources & Reading list

Tidd J, and Bessant J. (2013). Managing Innovation. 

Collins, J. (2009). How the Mighty Fall: And Why Some Companies Never Give In. 

Westland, J.C. (2008). Global Innovation Management: A Strategic Approach. 



In-class activities


MethodPercentage contribution
Essay  (1800 words) 40%
Examination  (2 hours) 60%


MethodPercentage contribution
Examination  (2 hours) 100%


MethodPercentage contribution
Examination  (2 hours) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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