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Courses / Modules / MANG6271 International Marketing

International Marketing

When you'll study it
Semester 1
CATS points
7.5
ECTS points
3.75
Level
Level 7
Module lead
Carmen Lopez Lamelas

Module overview

The module covers the role and function of marketing; it also provides opportunities to gain practical skills in marketing and international marketing. The module has been designed specifically to equip you with the knowledge you need to understand and contribute to the delivery of international (non-domestic) marketing, whether that means working with a large multi-national, a smaller company, or even your own business.

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