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Courses / Modules / MANG6331 Text Mining and Social Network Analytics

Text Mining and Social Network Analytics

When you'll study it
Semester 1
CATS points
7.5
ECTS points
3.75
Level
Level 7
Module lead
Mee So

Module overview

There is a growing number of data in text or network format. These data provide a rich source of information for contemporary organisations to understand customers. The aim of this module is to introduce some popular techniques and tools used to conduct analysis on these text or network data. After studying this module, students will develop a conceptual understanding of how to use text or social network data to support and improve marketing activities.

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