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The University of Southampton

MANG6366 Strategy and Decision Making (PT)

Module Overview

Aims and Objectives

Module Aims

• The module aims to enable students to understand what strategy is, what having a clear strategy does for a business and what is required to evaluate existing strategy and decision-making within an organisation. • The importance of rigorous analysis to generate a solid evidence base is stressed, as is the use of that evidence to support the development of strategy and decision-making. • The module also aims to help students gain an understanding of the process of strategy development, decision-making and some of the biases inherent in that process and the appropriate use of the tools of strategic analysis and evaluative decision-making.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • What strategy actually is;
  • The important concepts and techniques of strategic analyses, strategic decision-making and strategic choices in corporate and international business;
  • The relevant strategy concepts in theory and practice;
  • Decision-making and key approaches to formulating and appraising critical decisions in relation to business management contexts.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Analyse strategic options and undertake effective decision-making in organisations;
  • Analyse critically different strategic concepts and tools on company specific issues;
  • Deploy appropriate tools and techniques to analyse and understand the strategic position of the organisation;
  • Define and critically appraise decisions in relation to business management contexts.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Write effectively for business purposes;
  • Manage individual tasks, personal resources and time effectively;
  • Think critically and argue effectively (based on evidence);
  • Work effectively as part of a task-orientated and diverse group;
  • Present effectively for business purposes.


• Defining & understanding strategy • Overview of different strategy theories, tools & techniques in strategy formulation • Strategic context & strategic analyses • Strategic capability • Overview of strategic choices • Organising for success • Strategic decision making in the firm • The nature of decision making • Making decisions when facing risk and uncertainty • Subjective judgements, heuristics and biases • Competitive and co-operative decision making • Strategy implementation • Strategic renewal • Scenario planning

Learning and Teaching

Teaching and learning methods

Teaching methods include • Lectures • Class discussions Guided background reading • Group work followed by group presentations and discussions • Exploration of case studies, papers, newspaper articles and videos. Learning activities include • Group interactions • Discussion of case studies • Independent reading from a recommended bibliography • Private study and library based research

Independent Study70
Total study time100

Resources & Reading list

Johnson, Whittington, Scholes, Angwin and Regner (2017). Exploring Strategy: Text and Cases. 

Goodwin and Wright (2013). Decision Analysis for Management Judgment. 

Mintzberg H., Ahlstrand B. and Lampel J. (1998). Strategy Safari. 

Johnson, G., Scholes, K.& Whittington, R. (2008). Exploring Corporate Strategy. 

Hitt, M. A., Ireland, R. D. and R. E. Hoskisson (2003). Strategic Management - Competitiveness and Globalization. 



In-class formative opportunities


MethodPercentage contribution
Group report and presentation  (1500 words) 30%
Report  (2000 words) 70%


MethodPercentage contribution
Report  (2000 words) 100%


MethodPercentage contribution
Report  (2000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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