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The University of Southampton

MANG6368 Entrepreneurship and New Venture Design (PT)

Module Overview

Aims and Objectives

Module Aims

The aim of the module is to provide practical experience with participative, experimental and prototyping methods for developing and testing new ideas, and to provide a theoretical background enabling the analysis of the new venture creation process.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • Key success factors for entrepreneurship;
  • Design methods applied to entrepreneurship.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Apply and evaluate design thinking as a business process;
  • Pitch a new business idea / business case.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Write effectively for business purposes;
  • Manage individual tasks, personal resources and time effectively;
  • Work effectively as part of a task-orientated and diverse group.


• Entrepreneurship success factors • The role of the entrepreneur • Processes for developing and testing new business ideas (lean start-up, design thinking) • Stakeholder analysis (and market research) – tools and techniques • Types of entrepreneurship (e.g. social entrepreneurship) • Entrepreneurship support and resources

Special Features

The module will include a guest speaker presentation from the University of Southampton Science Park and Business Incubation Centre.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Lectures • In class exercises Learning activities include: • Individual reading and research • Group discussions • Individual report writing

Independent Study70
Total study time100

Resources & Reading list

Cross, N. (2011). Design Thinking: Understanding How Designers Think and Work. 

Carlgren, L., Elmquist, M. & Rauth, I. (2016). The Challenges of Using Design Thinking in Industry – Experiences from Five Large Firms. Creativity and Innovation Management. ,25 , pp. pp.344–362.

Ries, E (2011). The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. 

Luotola, H. et al (2017). Embracing uncertainty in value-based selling by means of design thinking. Industrial Marketing Management. ,65 , pp. pp. 59-75.

Luchs, M.G. (2015). Design thinking: new product development essentials from the PDMA. 



In-class formative opportunities


MethodPercentage contribution
Group report and presentation  (0.5 hours) 30%
Report  (2000 words) 70%


MethodPercentage contribution
Report  (2000 words) 100%


MethodPercentage contribution
Report  (2000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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