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The University of Southampton

MANG6369 Business Planning (PT)

Module Overview

Aims and Objectives

Module Aims

The main aim of this module is to teach learners how to develop a business plan which will attract funding from suitable investors and act as a key vehicle for the early stage development of new organisations.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • The role of a business plan in creating a new venture;
  • Sources of finance for new ventures;
  • Intellectual property protection for new ventures.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Write an effective business plan for a new business;
  • Evaluate the feasibility of a business plan for various types of new business.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Write effectively for business purposes;
  • Manage individual tasks, personal resources and time effectively;
  • Work effectively as part of a task-orientated and diverse group.


• What is a business plan? • Preparation of a credible business plan. • Funding opportunities for new businesses. • The feasibility analysis: overview and key dimensions. • Intellectual property issues – patents, trademarks and brands. • Elevator pitches.

Special Features

The module will include a visit to the University of Southampton Science Park and Business Incubation Facility at Chilworth.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Lectures • In class exercises Learning activities include: • Individual reading and research • Group discussions • Group report writing

Independent Study70
Total study time100

Resources & Reading list

Mason, C. & Stark, M. (2004). What do Investors Look for in a Business Plan?: A Comparison of the Investment Criteria of Bankers, Venture Capitalists and Business Angels. International Small Business Journal. ,22 , pp. pp.227–248.

Brinckmann, J., Grichnik, D. & Kapsa, D. (2010). Should entrepreneurs plan or just storm the castle? A meta-analysis on contextual factors impacting the business planning-performance relationship in small firms.. Journal of Business Venturing. ,25 , pp. pp.24–40..

Chen, X.P., Yao, X. & Kotha, S. (2009). Entrepreneur passion and preparedness in business plan presentations: A persuasion analysis of venture capitalists’ funding decisions. ,52 , pp. pp.199–214..

Simón-Moya, V. & Revuelto-Taboada, L. (2016). Revising the predictive capability of business plan quality for new firm survival using qualitative comparative analysis. Journal of Business Research. ,69 , pp. pp.1351–1356.

Evans, V (2015). The FT Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business. 

Barringer, R.B. and Ireland, R.D. (2012). Entrepreneurship: Successfully launching new ventures. 



In-class formative opportunities


MethodPercentage contribution
Business plan  (2000 words) 70%
Group report 30%


MethodPercentage contribution
Business plan  (2000 words) 100%


MethodPercentage contribution
Business plan  (2000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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