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The University of Southampton

MANG6392 Quantitative and Qualitative Research (DSIE)

Module Overview

This module aims to provide you with an opportunity to develop an appreciation of management research in theory and practice. There are two broad objectives: (1) to enhance your knowledge of the research process and enable you to be aware of the problems associated with research, and (2) to prepare you to carry out your own research, in most cases your dissertation.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the paradigms deployed by business researchers;
  • the main methodologies and methods used in business research;
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • fomulate research aims, objectives and questions;
  • critically identify and evaluate a body of literature;
  • critically evaluate the main methodologies uses in business research;
  • defend your chosen approach for data collection and analysis.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • critically assess the main types of contemporary business research;
  • develop your own research proposal.


Foundations of management research: ontology, epistemology, axiology and links to methodology and methods; positivist/phenomenological research; conducting a literature review, research ethics, collecting and analysing data using quantitative and qualitative methods; formulating questions and questionnaire design; interviews; participant observation; exploratory data analysis; data pre-processing; case study methodology; grounded theory; ethnography.

Learning and Teaching

Teaching and learning methods

This module is delivered as a series of lectures. The delivery draws on the expertise of the lecturers, sharing their particular skills and experiences in the research field.

Independent Study126
Total study time150

Resources & Reading list

Saunders, M., Lewis, P. and Thornhill, A (2016). Research Methods for Business Students. 



Class discussions


MethodPercentage contribution
Research proposal 100%


MethodPercentage contribution
Research proposal 100%


MethodPercentage contribution
Research proposal 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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