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Courses / Modules / MANG6422 Marketing in the 21st Century

Marketing in the 21st Century

When you'll study it
Semester 2
CATS points
15
ECTS points
7.5
Level
Level 7
Module lead
Paul Williams

Module overview

This module focuses on the nature of marketing in the context of today’s rapidly changing social and business environment. Its emphasis is on how marketing may remain legitimate in society and relevant to business practice.

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