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Data Analytics

When you'll study it
Semester 2
CATS points
15
ECTS points
7.5
Level
Level 7
Module lead
Youngseok Choi

Module overview

The aim of this module is to give you a practical grounding in the skills and techniques necessary to conduct data and marketing analytics. It also introduces different types of Marketing Analytics problems. Some basic statistical models are introduced in this module. Also, this module is designed to get you over the basic hurdles you will face when beginning to learn the data analytics and management techniques using an advanced analytical software package (e.g. R, SAS). It will cover some of the basic tasks that you face as a marketing and data analyst and will put you in a position to extend your knowledge of applying your analytical techniques.

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