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Courses / Modules / MANG6442 Marketing Communications and Media Management

Marketing Communications and Media Management

When you'll study it
Semester 2
CATS points
15
ECTS points
7.5
Level
Level 7
Module lead
Carmen-Monica Mihalache

Module overview

Specifically, you will learn about advertising, PR, sponsorship, direct marketing and emerging communication techniques including the use of digital media. You will also learn about the importance of measuring marketing communications, about the creative process and about the integration of communication campaigns, and about the relationship between communications and branding. You will develop your understanding of the marketing communications campaign process, including different agency roles and the ways that communication solves business problems. Finally you will consider critiques of marketing communication and issues of ethics and social responsibility.

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