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Web Analytics

When you'll study it
Non-Standard
CATS points
7.5
ECTS points
3.75
Level
Level 7
Module lead
Carmen-Monica Mihalache
Academic year
2021-22

Module overview

To introduce you to the key concepts of web analytics in the digital marketing discipline and how web analytics can build knowledge of online customer behaviour and campaign effectiveness that can be used effectively in the business environment within which marketers now operate.

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