Skip to main content
Modules
Courses / Modules / MANG6468 Web Analytics

Web Analytics

CATS points
7.5
ECTS points
3.75
Level
Level 7
Module lead
Carmen-Monica Mihalache

Module overview

To introduce you to the key concepts of web analytics in the digital marketing discipline and how web analytics can build knowledge of online customer behaviour and campaign effectiveness that can be used effectively in the business environment within which marketers now operate.

Back to top