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Courses / Modules / MANG6471 Using Big Data for Consultancy

Using Big Data for Consultancy

CATS points
15
ECTS points
7.5
Level
Level 7
Module lead
Paurav Shukla

Module overview

This module focuses on in-depth and advanced statistical tools for analysing data. The module uses real raw data (as well as big data) that require knowledge of data pre-processing prior to systematic data analysis. This includes using suitable analytical statistical tools (e.g. R, SAS, etc.). The module will focus on how different advanced statistical techniques could be used in the marketing analytics area.

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