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The University of Southampton

ARTD1105 Introduction to Research

Module Overview

This module introduces you to effective learning and studentship at undergraduate level. It will orientate you to the practices and knowledge base needed to understand your programme, Fashion Marketing with Management. It will introduce you to how to reflect on the work of others, the process of evaluation and the contextualization of your ideas. You will use a variety of research methods that focus on audience, market and context, as well as investigation into the broader image culture, giving you the skills to develop your independent project work. This module will develop independent & collaborative learning skills, with tasks that ask you to reflect on your learning and your own self-development. You will learn key skills in academic referencing, critical thinking, evaluation and ethics to produce a 2000 word illustrated learning journal linking your research and evaluation.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • contemporary issues and theoretical frameworks in the practice and theory of art, design and culture relevant to fashion;
  • how to evaluate and use visual research and study skills in relevant contexts.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • inform your practice by analysing and critically reflecting on contemporary issues;
  • apply methods of enquiry which will enable you to critically evaluate and relate ideas to an intended context.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • identify, select and draw upon a range of sources to inform and challenge your thinking and writing;
  • generate ideas, study independently and produce work to set deadlines;
  • cite references and sources using the appropriate Harvard style referencing system.


This module focuses on developing the different facets of studying and communicating effectively at Undergraduate level; and introduces the importance of self-initiated study. The assessment will help you to apply the skills you will develop throughout this module. Indicative content for this module would normally include, for example: • Academic integrity and Harvard Referencing • Research sources and introduction to research methodologies • Written Communication skills • Contextualisation skills • Reflective practice • Ethical Practice

Learning and Teaching

Teaching and learning methods

Teaching methods include - Lectures - Seminars - Tutorials - Workshops Learning activities include - Lectures - Seminars - Tutorials - Workshops - Peer Group Learning - Seminars - Weekly Independent Research tasks - Weekly reflection on learning - Study Skills Hub

Preparation for scheduled sessions24
Completion of assessment task60
Practical classes and workshops6
Follow-up work18
Wider reading or practice24
Total study time150

Resources & Reading list




Adobe (Tutorials).

Study Skills.

Blackboard (E:learning).

Kordes Anton K and Cruise J (2014). Adobe InDesign CC Classroom in a Book. 

Cottrell S (2005). Critical Thinking Skills. Developing Effective Analysis and Argument. 

Lynda (Software Tutorials).

The library provides comprehensive advice on researching and referencing material;.

Academic Skills.

Posner, H. (2015). Marketing Fashion: Strategy, Branding and promotion. 


Walliman, N (2010). Research Methods:Tthe Basics. 

Dazed and Confused.



Learning journal


MethodPercentage contribution
Learning journal  (2000 words) 100%


MethodPercentage contribution
Learning journal  (2000 words) 100%


MethodPercentage contribution
Learning journal  (2000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Equipment and Materials

REQUIRED Sketchbooks/Notebooks Implements for drawing / writing Credit for printing and photocopying USB Memory stick OPTIONAL Hard Drive Laptop Camera


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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